Social, Digital & Mobile in The Middle East, North Africa & Turkey

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  • Title 1 We Are Social

    DIGITAL LANDSCAPE: MIDDLE EAST, NORTH

    AFRICA & TURKEY

    we are social

    WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA

  • @wearesocialsg We Are Social

    COUNTRIES DETAILED IN THIS REPORT

    01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN

    01!

    02!

    14!

    08!

    15!

    20!

    12!

    19!

    03!

    07!

    09!

    18!

    05! 04!06!

    13!

    17!11!

    10!

    16!

  • wearesocial.sg @wearesocialsg 3 We Are Social

    CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 6423 1051

    WEARESOCIAL.SG

    http://wearesocial.sgmailto:sayhello@wearesocial.sghttp://twitter.com/wearesocialsghttp://wearesocial.sg

  • @wearesocialsg 4 We Are Social

    GLOBAL & REGIONAL OVERVIEW

  • @wearesocialsg 5 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    UNIQUE MOBILE USERS MOBILE PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    GLOBAL DIGITAL STATISTICS JUL 2014

    7,176,000,000

    2,928,000,000

    1,972,000,000

    RURAL

    Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

    3,574,000,000

    7,124,000,000

    52% 48%

    41%

    27%

    50%

    99%

  • @wearesocialsg 6 We Are Social

    ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014

    Sources: most recent user data in company press releases, correct as at June 2014

    SOCIAL NETWORK

    MESSENGER / CHAT APP

    BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS

    1,280 !

    848 !

    644 !

    500 !

    396 !

    343 !

    300 !

    255 !

    230 !

    220 !

    FACEBOOK

    QQ

    QZONE

    WHATSAPP

    WECHAT

    GOOGLE+

    LINKEDIN

    TWITTER

    TUMBLR

    TENCENT WEIBO

  • @wearesocialsg 7 We Are Social

    INTERNET PENETRATION JUL 2014

    Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

    GLOBAL AVERAGE: 41% 99%! 97%! 97%!94%!

    81%! 80%!76%!

    64%!61%!

    51%!46%! 46%!

    43%!41%! 40%!

    27%! 26%!22%!

    18%! 17%!

    8%!

    KUW

    AIT

    QAT

    AR

    BAHR

    AIN

    UAE

    LEBA

    NON

    OM

    AN

    ISRA

    EL

    SAUD

    I ARA

    BIA

    MO

    ROC

    CO

    JORD

    AN

    EGYP

    T

    TUNI

    SIA

    TURK

    EY

    GLO

    BAL

    PALE

    STIN

    E

    IRAN

    SYRI

    A

    LIBYA

    YEM

    EN

    ALG

    ERIA

    IRAQ

  • @wearesocialsg 8 We Are Social

    SHARE OF NET TRAFFIC BY DEVICE JUL 2014

    Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.

    98%!

    97%!

    97%!

    97%!

    97%!

    97%!

    96%!

    96%!

    95%!

    94%!

    93%!

    92%!

    91%!

    90%!

    90%!

    89%!

    89%!

    89%!

    89%!

    82%!

    81%!

    2%!

    3%!

    3%!

    3%!

    3%!

    3%!

    4%!

    4%!

    5%!

    6%!

    7%!

    8%!

    9%!

    10%!

    10%!

    11%!

    11%!

    11%!

    11%!

    18%!

    19%!

    ALG

    ERIA

    EGYP

    T

    MO

    ROC

    CO

    PALE

    STIN

    E

    TUNI

    SIA

    YEM

    EN

    ISRA

    EL

    TURK

    EY

    SYRI

    A

    JORD

    AN

    IRAN

    GLO

    BAL

    IRAQ

    QAT

    AR

    UAE

    BAHR

    AIN

    LEBA

    NON

    LIBYA

    OM

    AN

    SAUD

    I ARA

    BIA

    KUW

    AIT

    MOBILE SHARE OF WEB TRAFFIC

    PC SHARE OF WEB TRAFFIC

  • @wearesocialsg 9 We Are Social

    SOCIAL MEDIA PENETRATION JUL 2014

    Sources: US Census Bureau, Facebook, Tencent, VKontakte

    GLOBAL AVERAGE: 27% 56%$ 54%$51%$

    49%$ 48%$ 48%$47%$

    42%$ 42%$

    33%$31%$

    30%$

    27%$ 27%$

    23%$ 23%$ 22%$

    18%$

    6%$N/A$ N/A$

    QAT

    AR

    ISRA

    EL

    UAE

    KUW

    AIT

    JORD

    AN

    LEBA

    NON

    TURK

    EY

    TUNI

    SIA

    BAHR

    AIN

    PALE

    STIN

    E

    SAUD

    I ARA

    BIA

    LIBYA

    OM

    AN

    GLO

    BAL

    EGYP

    T

    IRAQ

    MO

    ROC

    CO

    ALG

    ERIA

    YEM

    EN

    IRAN

    SYRI

    A

  • @wearesocialsg 10 We Are Social

    MOBILE SOCIAL MEDIA PENETRATION JUL 2014

    Sources: US Census Bureau, Facebook

    GLOBAL AVERAGE: 21% 46%!43%!

    42%! 42%!41%!

    36%!34%! 34%!

    29%!

    26%!

    23%! 22%!21%! 20%!

    17%!15%! 15%!

    9%!

    4%!N/A ! N/A !

    QAT

    AR

    ISRA

    EL

    KUW

    AIT

    LEBA

    NON

    UAE

    JORD

    AN

    TURK

    EY

    BAHR

    AIN

    TUNI

    SIA

    SAUD

    I ARA

    BIA

    LIBYA

    OM

    AN

    GLO

    BAL

    PALE

    STIN

    E

    IRAQ

    MO

    ROC

    CO

    EGYP

    T

    ALG

    ERIA

    YEM

    EN

    IRAN

    SYRI

    A

  • @wearesocialsg 11 We Are Social

    MOBILE SUBSCRIPTION PENETRATION JUL 2014

    Sources: US Census Bureau, GSMA Intelligence

    GLOBAL AVERAGE: 98% 212%!

    193%!188%!

    174%!168%!

    163%!

    150%!

    129%! 127%! 127%! 127%!

    115%!

    102%! 102%! 98%! 97%! 94%!85%!

    75%!

    61%!55%!

    KUW

    AIT

    BAHR

    AIN

    SAUD

    I ARA

    BIA

    OM

    AN

    UAE

    LIBYA

    JORD

    AN

    MO

    ROC

    CO

    IRAN

    TUNI

    SIA

    ISRA

    EL

    EGYP

    T

    IRAQ

    ALG

    ERIA

    GLO

    BAL

    QAT

    AR

    LEBA

    NON

    TURK

    EY

    PALE

    STIN

    E

    YEM

    EN

    SYRI

    A

  • @wearesocialsg 12 We Are Social

    3G SUBSCRIPTION PENETRATION JUL 2014

    Sources: US Census Bureau, GSMA Intelligence

    72%!

    61%!58%! 57%! 56%!

    52%!50%!

    46%! 45%!43%!

    34%!

    23%!20%!

    17%!

    6%! 5%!3%!

    N/A ! N/A ! N/A !

    ISRA

    EL

    TURK

    EY

    SAUD

    I ARA

    BIA

    KUW

    AIT

    UAE

    QAT

    AR

    LIBYA

    LEBA

    NON

    OM

    AN

    BAHR

    AIN

    JORD

    AN

    EGYP

    T

    MO

    ROC

    CO

    SYRI

    A

    TUNI

    SIA

    YEM

    EN

    IRAQ

    ALG

    ERIA

    IRAN

    PALE

    STIN

    E

  • @wearesocialsg 13 We Are Social

    INDIVIDUAL COUNTRY DATA

  • @wearesocialsg 14 We Are Social

    ALGERIA

  • We Are Social @wearesocialsg 15

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN ALGERIA

    38.8 MILLION

    6.70 MILLION

    7.00 MILLION

    39.5 MILLION

    PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 73%

  • @wearesocialsg 16 We Are Social

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014

    3,400,000

    ALGERIA OVERVIEW

    38,814,000

    6,670,000

    7,000,000

    39,500,000

    RURAL

    73% 27%

    17%

    18%

    102%

    9%

  • We Are Social @wearesocialsg 17

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    6.67 M 17% 98% 2%

  • We Are Social @wearesocialsg 18

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    18% 49% 3.4 M 9% 7.0 M

  • We Are Social @wearesocialsg 19

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    39.5 M 91% 9% [ N/A ]

  • We Are Social @wearesocialsg 20

    BAHRAIN

  • We Are Social @wearesocialsg 21

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN BAHRAIN

    1.34 MILLION

    1.30 MILLION

    560 THOUSAND

    2.6 MILLION

    PENETRATION: 97% PENETRATION: 42% PENETRATION: 193% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 89%

  • We Are Social @wearesocialsg 22

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    460,000

    BAHRAIN OVERVIEW

    1,344,000

    1,298,000

    560,000

    2,600,000

    RURAL

    89%

    97%

    42%

    34%

    193%

    11%

  • We Are Social @wearesocialsg 23

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    1.30M 97% 89% 11%

  • We Are Social @wearesocialsg 24

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    42% 82% 460 K 34% 560 K

  • We Are Social @wearesocialsg 25

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    2.6 M 80% 20% 43%

  • We Are Social @wearesocialsg 26

    EGYPT

  • We Are Social @wearesocialsg 27

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN EGYPT

    86.9 MILLION

    40.3 MILLION

    20.0 MILLION

    99.6 MILLION

    PENETRATION: 46% PENETRATION: 23% PENETRATION: 115% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 44%

  • We Are Social @wearesocialsg 28

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    12,600,000

    EGYPT OVERVIEW

    89,985,000

    40,312,000

    20,000,000

    99,600,000

    RURAL

    44% 56%

    46%

    23%

    15%

    115%

  • We Are Social @wearesocialsg 29

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    40.3 M 46% 97% 3%

  • We Are Social @wearesocialsg 30

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    23% 63% 12.6 M 15% 20.0 M

  • We Are Social @wearesocialsg 31

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    99.6 M 94% 6% 23%

  • We Are Social @wearesocialsg 32

    IRAN

  • We Are Social @wearesocialsg 33

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN IRAN

    80.8 MILLION

    22.2 MILLION

    [ N/A ]

    102.9 MILLION

    PENETRATION: 27% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 69%

  • We Are Social @wearesocialsg 34

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    [ N/A ]

    IRAN OVERVIEW

    80,841,000

    22,201,000

    [ N/A ]

    102,900,000

    RURAL

    69% 31%

    127%

    [ N/A ]

    27%

    [ N/A ]

  • We Are Social @wearesocialsg 35

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    22.2 M 27% 93% 7%

  • We Are Social @wearesocialsg 36

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    103 M 73% 27% [ N/A ]

  • We Are Social @wearesocialsg 37

    IRAQ

  • We Are Social @wearesocialsg 38

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN IRAQ

    32.6 MILLION

    2.71 MILLION

    7.40 MILLION

    33.3 MILLION

    PENETRATION: 8% PENETRATION: 23% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 67%

  • We Are Social @wearesocialsg 39

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    5,600,000

    IRAQ OVERVIEW

    32,586,000

    2,798,000

    7,400,000

    33,300,000

    RURAL

    67% 33%

    23%

    17%

    102%

    8%

  • We Are Social @wearesocialsg 40

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    2.71 M 8% 91% 9%

  • We Are Social @wearesocialsg 41

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    23% 76% 5.60 M 17% 7.40 M

  • We Are Social @wearesocialsg 42

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    33.3 M 98% 2% 3%

  • We Are Social @wearesocialsg 43

    ISRAEL

  • We Are Social @wearesocialsg 44

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN ISRAEL

    7.82 MILLION

    5.93 MILLION

    4.20 MILLION

    9.90 MILLION

    PENETRATION: 76% PENETRATION: 54% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 92%

  • We Are Social @wearesocialsg 45

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    3,400,000

    ISRAEL OVERVIEW

    7,822,000

    5,929,000

    4,200,000

    9,900,000

    RURAL

    92%

    76%

    54%

    43%

    127%

    8%

  • We Are Social @wearesocialsg 46

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    5.93 M 76% 96% 4%

  • We Are Social @wearesocialsg 47

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    54% 81% 3.40 M 43% 4.20 M

  • We Are Social @wearesocialsg 48

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    9.90 M 18% 82% 72%

  • We Are Social @wearesocialsg 49

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    SMARTPHONE USE

    Source: Googles Our Mobile Planet Report

    JUL 2014

    57% 95% 78% 31%

  • We Are Social @wearesocialsg 50

    JORDAN

  • We Are Social @wearesocialsg 51

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN JORDAN

    6.60 MILLION

    3.38 MILLION

    3.20 MILLION

    9.90 MILLION

    PENETRATION: 51% PENETRATION: 48% PENETRATION: 150% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 83%

  • We Are Social @wearesocialsg 52

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    2,400,000

    JORDAN OVERVIEW

    6,600,000

    3,380,000

    3,200,000

    9,900,000

    RURAL

    83% 17%

    51%

    48%

    36%

    150%

  • We Are Social @wearesocialsg 53

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    3.38 M 51% 94% 6%

  • We Are Social @wearesocialsg 54

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    48% 75% 2.40 M 36% 3.20 M

  • We Are Social @wearesocialsg 55

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    9.90 M 92% 8% 34%

  • We Are Social @wearesocialsg 56

    KUWAIT

  • We Are Social @wearesocialsg 57

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN KUWAIT

    3.07 MILLION

    3.02 MILLION

    1.50 MILLION

    6.50 MILLION

    PENETRATION: 99% PENETRATION: 49% PENETRATION: 212% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 98%

  • We Are Social @wearesocialsg 58

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    1,280,000

    KUWAIT OVERVIEW

    3,066,000

    3,022,000

    1,500,000

    6,500,000

    RURAL

    98%

    99%

    49%

    42%

    212%

    %

    2%

  • We Are Social @wearesocialsg 59

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    3.02M 99% 81% 19%

  • We Are Social @wearesocialsg 60

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    49% 85% 1.28 M 42% 1.50 M

  • We Are Social @wearesocialsg 61

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    6.50 M 76% 24% 57%

  • We Are Social @wearesocialsg 62

    LEBANON

  • We Are Social @wearesocialsg 63

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN LEBANON

    4.14 MILLION

    3.34 MILLION

    2.00 MILLION

    3.90 MILLION

    PENETRATION: 81% PENETRATION: 48% PENETRATION: 94% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 87%

  • We Are Social @wearesocialsg 64

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    1,720,000

    LEBANON OVERVIEW

    4,137,000

    3,337,000

    2,000,000

    3,900,000

    RURAL

    87%

    81%

    48%

    42%

    94%

    13%

  • We Are Social @wearesocialsg 65

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    3.34 M 81%

    89%

    11%

  • We Are Social @wearesocialsg 66

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    48%

    86%

    1.72 M 42%

    2.00 M

  • We Are Social @wearesocialsg 67

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    3.90 M 82%

    18%

    46%

  • We Are Social @wearesocialsg 68

    LIBYA

  • We Are Social @wearesocialsg 69

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN LIBYA

    6.24 MILLION

    1.36 MILLION

    1.86 MILLION

    10.2 MILLION

    PENETRATION: 22% PENETRATION: 30% PENETRATION: 163% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 78%

  • We Are Social @wearesocialsg 70

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    1,440,000

    LIBYA OVERVIEW

    6,244,000

    1,362,000

    1,860,000

    10,200,000

    RURAL

    78% 22%

    22%

    30%

    23%

    163%

  • We Are Social @wearesocialsg 71

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    1.36 M 22%

    89%

    11%

  • We Are Social @wearesocialsg 72

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    30%

    77%

    1.44 M 23%

    1.86 M

  • We Are Social @wearesocialsg 73

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    10.2 M 96%

    4%

    50%

  • We Are Social @wearesocialsg 74

    MOROCCO

  • We Are Social @wearesocialsg 75

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN MOROCCO

    33.0 MILLION

    20.2 MILLION

    7.40 MILLION

    42.4 MILLION

    PENETRATION: 61% PENETRATION: 22% PENETRATION: 129% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 57%

  • We Are Social @wearesocialsg 76

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    5,000,000

    MOROCCO OVERVIEW

    32,987,000

    20,207,000

    7,400,000

    42,400,000

    RURAL

    57% 43%

    61%

    22%

    15%

    129%

  • We Are Social @wearesocialsg 77

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    20.2 M 61%

    97%

    3%

  • We Are Social @wearesocialsg 78

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    22%

    68%

    5.00 M 15%

    7.40 M

  • We Are Social @wearesocialsg 79

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    42.4 M 95% 5% 20%

  • We Are Social @wearesocialsg 80

    OMAN

  • We Are Social @wearesocialsg 81

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN OMAN

    3.22 MILLION

    2.58 MILLION

    860 THOUSAND

    5.60 MILLION

    PENETRATION: 80% PENETRATION: 27% PENETRATION: 174% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 73%

  • We Are Social @wearesocialsg 82

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    720,000

    OMAN OVERVIEW

    3,220,000

    2,584,000

    860,000

    5,600,000

    RURAL

    73% 27%

    80%

    27%

    22%

    174%

  • We Are Social @wearesocialsg 83

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    2.58 M 80% 89% 11%

  • We Are Social @wearesocialsg 84

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    27% 84% 720K 22% 860 K

  • We Are Social @wearesocialsg 85

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    5.60 M 91% 9% 45%

  • We Are Social @wearesocialsg 86

    PALESTINE

  • We Are Social @wearesocialsg 87

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN PALESTINE

    4.42 MILLION

    1.78 MILLION

    1.48 MILLION

    3.30 MILLION

    PENETRATION: 40% PENETRATION: 33% PENETRATION: 75% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 74%

  • We Are Social @wearesocialsg 88

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    900,000

    PALESTINE OVERVIEW

    4,421,000

    1,780,000

    1,480,000

    3,300,000

    RURAL

    74% 26%

    40%

    33%

    20%

    75%

  • We Are Social @wearesocialsg 89

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    1.78 M 40% 97% 3%

  • We Are Social @wearesocialsg 90

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    33% 61% 900 K 20% 1.48 M

  • We Are Social @wearesocialsg 91

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    3.30 M 90% 10% [ N/A ]

  • We Are Social @wearesocialsg 92

    QATAR

  • We Are Social @wearesocialsg 93

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN QATAR

    2.27 MILLION

    2.19 MILLION

    1.26 MILLION

    2.20 MILLION

    PENETRATION: 97% PENETRATION: 56% PENETRATION: 97% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 99%

  • We Are Social @wearesocialsg 94

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    1,040,000

    QATAR OVERVIEW

    2,268,000

    2,192,000

    1,260,000

    2,200,000

    RURAL

    99%

    97%

    56%

    46%

    97%

    1%

  • We Are Social @wearesocialsg 95

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    2.19 M 97% 90% 10%

  • We Are Social @wearesocialsg 96

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    56% 83% 1.04 M 46% 1.26 M

  • We Are Social @wearesocialsg 97

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    2.20 M 86% 14% 52%

  • We Are Social @wearesocialsg 98

    SAUDI ARABIA

  • We Are Social @wearesocialsg 99

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN SAUDI ARABIA

    27.3 MILLION

    17.4 MILLION

    8.60 MILLION

    51.3 MILLION

    PENETRATION: 64% PENETRATION: 31% PENETRATION: 188% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 82%

  • We Are Social @wearesocialsg 100

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    7,000,000

    SAUDI ARABIA OVERVIEW

    27,346,000

    17,397,000

    8,600,000

    51,300,000

    RURAL

    82% 18%

    64%

    31%

    26%

    188%

  • We Are Social @wearesocialsg 101

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    17.4 M 64% 82% 18%

  • We Are Social @wearesocialsg 102

    AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

    THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

    AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

    MOBILE INTERNET

    AVERAGE TIME THAT SOCIAL MEDIA USERS

    SPEND EACH DAY USING SOCIAL MEDIA

    JUL 2014 TIME SPENT ONLINE

    Sources: US Census Bureau, GlobalWebIndex

    4H 07M 3H 33M 3H 14M

  • We Are Social @wearesocialsg 103

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    31% 81% 7.00 M 26% 8.60 M

  • We Are Social @wearesocialsg 104

    JUL 2014 TOP SOCIAL MEDIA PLATFORMS

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

    Source: GlobalWebIndex

    39%!

    31%!

    25%!

    18%!

    10%!

    88%!

    81%!

    78%!

    47%!

    31%!

    FACEBOOK

    TWITTER

    GOOGLE+

    INSTAGRAM

    LINKEDIN

  • We Are Social @wearesocialsg 105

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    51.3 M 81% 19% 58%

  • We Are Social @wearesocialsg 106

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    SMARTPHONE USE

    Source: Googles Our Mobile Planet Report

    JUL 2014

    73% 89% 83% 31%

  • We Are Social @wearesocialsg 107

    JUL 2014

    PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

    ON MOBILE (YOUTUBE)

    PERCENTAGE OF THE TOTAL

    POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE TOTAL

    POPULATION USING GAME APPS

    PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

    BASED APPS

    PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

    FINANCE APPS

    ACTIVITIES ON MOBILE

    $

    Sources: US Census Bureau, GlobalWebIndex

    60% 15% 32% 12% 33%

  • We Are Social @wearesocialsg 108

    SYRIA

  • We Are Social @wearesocialsg 109

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN SYRIA

    22.6 MILLION

    5.86 MILLION

    [ N/A ] 12.5 MILLION

    PENETRATION: 26% PENETRATION: 55% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 56%

  • We Are Social @wearesocialsg 110

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    [ N/A ]

    SYRIA OVERVIEW

    22,598,000

    5,861,000

    [ N/A ]

    12,500,000

    RURAL

    56% 44%

    26%

    55%

    [ N/A ]

    [ N/A ]

  • We Are Social @wearesocialsg 111

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    5.86 M 26% 95% 5%

  • We Are Social @wearesocialsg 112

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    12.5 M 91% 9% 17%

  • We Are Social @wearesocialsg 113

    TUNISIA

  • We Are Social @wearesocialsg 114

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN TUNISIA

    10.9 MILLION

    5.05 MILLION

    4.60 MILLION

    13.9 MILLION

    PENETRATION: 46% PENETRATION: 42% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 66%

  • We Are Social @wearesocialsg 115

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    3,200,000

    TUNISIA OVERVIEW

    10,938,000

    5,054,000

    4,600,000

    13,900,000

    RURAL

    66% 34%

    46%

    42%

    29%

    127%

  • We Are Social @wearesocialsg 116

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    5.05 M 46% 97% 3%

  • We Are Social @wearesocialsg 117

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    42% 70% 3.20 M 29% 4.60 M

  • We Are Social @wearesocialsg 118

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    13.9 M 95% 5% 6%

  • We Are Social @wearesocialsg 119

    TURKEY

  • We Are Social @wearesocialsg 120

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN TURKEY

    81.6 MILLION

    35.4 MILLION

    38.0 MILLION

    69.4 MILLION

    PENETRATION: 43% PENETRATION: 47% PENETRATION: 85% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 72%

  • We Are Social @wearesocialsg 121

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    28,000,000

    TURKEY OVERVIEW

    81,619,000

    35,359,000

    38,000,000

    69,400,000

    RURAL

    72% 28%

    43%

    47%

    34%

    85%

  • We Are Social @wearesocialsg 122

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    35.4 M 43% 96% 4%

  • We Are Social @wearesocialsg 123

    AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

    THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

    AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

    MOBILE INTERNET

    AVERAGE TIME THAT SOCIAL MEDIA USERS

    SPEND EACH DAY USING SOCIAL MEDIA

    JUL 2014 TIME SPENT ONLINE

    Sources: US Census Bureau, GlobalWebIndex

    4H 37M 2H 20M 2H 37M

  • We Are Social @wearesocialsg 124

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    47% 74% 28.0 M 34% 38.0 M

  • We Are Social @wearesocialsg 125

    JUL 2014 TOP SOCIAL MEDIA PLATFORMS

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

    Source: GlobalWebIndex

    58%!

    35%!

    29%!

    15%!

    10%!

    94%!

    72%!

    75%!

    34%!

    34%!

    FACEBOOK

    TWITTER

    GOOGLE+

    INSTAGRAM

    LINKEDIN

  • We Are Social @wearesocialsg 126

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    69.4 M 60% 40% 31%

  • We Are Social @wearesocialsg 127

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    SMARTPHONE USE

    Source: Googles Our Mobile Planet Report

    JUL 2014

    30% 95% 92% 43%

  • We Are Social @wearesocialsg 128

    JUL 2014

    PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

    ON MOBILE (YOUTUBE)

    PERCENTAGE OF THE TOTAL

    POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE TOTAL

    POPULATION USING GAME APPS

    PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

    BASED APPS

    PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

    FINANCE APPS

    ACTIVITIES ON MOBILE

    $

    Sources: US Census Bureau, GlobalWebIndex

    37% 15% 22% 13% 22%

  • We Are Social @wearesocialsg 129

    UNITED ARAB EMIRATES

  • We Are Social @wearesocialsg 130

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN THE UAE

    9.35 MILLION

    8.81 MILLION

    4.80 MILLION

    15.7 MILLION

    PENETRATION: 94% PENETRATION: 51% PENETRATION: 168% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 84%

  • We Are Social @wearesocialsg 131

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    3,800,000

    UAE OVERVIEW

    9,346,000

    8,807,000

    4,800,000

    15,700,000

    RURAL

    84% 16%

    94%

    51%

    41%

    168%

  • We Are Social @wearesocialsg 132

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    8.81 M 94% 90% 10%

  • We Are Social @wearesocialsg 133

    AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

    THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

    AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

    MOBILE INTERNET

    AVERAGE TIME THAT SOCIAL MEDIA USERS

    SPEND EACH DAY USING SOCIAL MEDIA

    JUL 2014 TIME SPENT ONLINE

    Sources: US Census Bureau, GlobalWebIndex

    4H 47M 3H 16M 2H 48M

  • We Are Social @wearesocialsg 134

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    51% 79% 3.80 M 41% 4.80 M

  • We Are Social @wearesocialsg 135

    JUL 2014 TOP SOCIAL MEDIA PLATFORMS

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

    Source: GlobalWebIndex

    46%!

    26%!

    23%!

    19%!

    14%!

    92%!

    76%!

    67%!

    55%!

    36%!

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    INSTAGRAM

  • We Are Social @wearesocialsg 136

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    15.7 M 87% 13% 56%

  • We Are Social @wearesocialsg 137

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    SMARTPHONE USE

    Source: Googles Our Mobile Planet Report

    JUL 2014

    74% 90% 82% 38%

  • We Are Social @wearesocialsg 138

    JUL 2014

    PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

    ON MOBILE (YOUTUBE)

    PERCENTAGE OF THE TOTAL

    POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE TOTAL

    POPULATION USING GAME APPS

    PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

    BASED APPS

    PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

    FINANCE APPS

    ACTIVITIES ON MOBILE

    $

    Sources: US Census Bureau, GlobalWebIndex

    83% 22% 45% 20% 48%

  • We Are Social @wearesocialsg 139

    YEMEN

  • We Are Social @wearesocialsg 140

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN YEMEN

    26.1 MILLION

    4.78 MILLION

    1.56 MILLION

    15.9 MILLION

    PENETRATION: 18% PENETRATION: 6% PENETRATION: 61% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 32%

  • We Are Social @wearesocialsg 141

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    JUL 2014

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    1,100,000

    YEMEN OVERVIEW

    26,053,000

    4,778,000

    1,560,000

    15,900,000

    RURAL

    32% 68%

    18%

    61%

    6%

    4%

  • We Are Social @wearesocialsg 142

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    4.78 M 18% 97% 3%

  • We Are Social @wearesocialsg 143

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    6% 71% 1.10 M 4% 1.56 M

  • We Are Social @wearesocialsg 144

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    JUL 2014

    3G #

    MOBILE USE

    Sources: US Census Bureau, United Nations, GSMA Intelligence

    15.9 M 92% 8% 5%

  • wearesocial.sg @wearesocialsg 250 We Are Social

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