social currency: how brands + publishers can create content of real value
DESCRIPTION
This presentation was given on November 8, 2010 at the Cool Social Media Gravity Summit by Wally Sabria, SVP/Creative Director of The Axis Agency. http://www.twitter.com/wallysabriaTRANSCRIPT
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How brands + publishers can create content of real value
Social Currency
@wallysabria
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What makes content go
viral?
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People need to
find it
@wallysabria
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People need to
find itwatch it
@wallysabria
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People need to
find itwatch itshare it
@wallysabria
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Let’s focus on
sharing
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It has to be more than just
relevant
@wallysabria
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It has to be valuable
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Content is
$ocialCurrency
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It’s the exchange that creates
the value
@wallysabria
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Basic human needs:
Need to belongNeed to be significant
@wallysabria
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Feed those needs!
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What does it help say about users’
personalitysense of humorlifestyleculture
@wallysabria
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Give users the opportunity of
bragging rights
@wallysabria
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Give users the opportunity of
bragging rights
I’m smart!
I’m generous!
I’m an expert!
I’m popular!
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@wallysabria
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@wallysabria
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Content can also have
negative value
@wallysabria
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How are you goingto make your content
valuable?
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You’re very good looking!
Now follow me > @wallysabria