#NotADesigner

‘The one with

the hats?’

#NotAnSEO

SEO and Social

Media

Like brows,

sisters not twins

Broadcast Engagement Advocacy

Progression of Social

Is advocacy getting more difficult?

Is social getting more private?

Echo chamber

Free Speech

Search changes (?)

Onsite Tracking

Social Currency

Why do people talk?

How does your

content reflect on your

audience?

Social

Media

and

Narcisism

Negative Social Currency

• Stupid Irritating

• Controversial Embarrassing

• Stressed-out Corporate

Positive Social Currency

• Successful Funny

• Happy Supportive

• Educated Sensitive

• Inspired Enlightened

Like and

Share

Be audacious

Tap into

Communities

Focus on

people and

emotion

Community

building

Retarget

(make your

comeback)

Watch out for:

Slack

Instagram

Snapchat

Facebook for work

Webinars

Podcasts

@Miranda_Bisho

p