‘The one with
the hats?’
#NotAnSEO
SEO and Social
Media
Like brows,
sisters not twins
Broadcast Engagement Advocacy
Progression of Social
Is advocacy getting more difficult?
Is social getting more private?
Echo chamber
Free Speech
Search changes (?)
Onsite Tracking
Social Currency
Why do people talk?
How does your
content reflect on your
audience?
Social
Media
and
Narcisism
Negative Social Currency
• Stupid Irritating
• Controversial Embarrassing
• Stressed-out Corporate
Positive Social Currency
• Successful Funny
• Happy Supportive
• Educated Sensitive
• Inspired Enlightened
Tap into
Communities
Focus on
people and
emotion
Community
building
Retarget
(make your
comeback)
Watch out for:
Slack
Instagram
Snapchat
Facebook for work
Webinars
Podcasts