Social Conversion Kipp Bodnar, Director of Marketing @kippbodnar

INTERMEDIATE

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KIPP BODNAR

I have an unhealthy love of ketchup.

@kippbodnar

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I’ve never been cool.

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Marketers have to be cool.

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700 million websites

More than *

*Netcraft

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People think cool is conformity.

Lead the flock.

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Social Conversion

Social Conversion =

Social Proof +

Strong Ties

Social Proof

People want to feel safe.

Safety is in numbers.

Strong Ties

Interaction, Affection and Time

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The 3 Applications Of Social Conversion

Sharing Lead Conversion

Sales

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73% of CEOs

don’t believe marketers drive

revenue.

*

* Fournaise Marketing Group

people to people

Ignoring conversions for community.

close more sales.

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“Social content is the new; more credible customer testimonial.” @KippBodnar #Inbound12

Segmenting is key.

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“Use interactions in social media as points of segmentation to increase customer conversion.” @KippBodnar #Inbound12

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“Create and display custom CTAs and Landing Pages to move buyers through the buying cycle.” @KippBodnar #Inbound12

Increase lead conversion.

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Result: 27% Click Through Rate Increase

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“Social Conversion is about improving lead conversion metrics with social content.” @KippBodnar #Inbound12

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Result: 23% Click Through Rate Increase

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“Social Content can boost CTA click-through rate to increase lead generation.” @KippBodnar #Inbound12

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Result: 5% Boost to Conversion Rate

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Result: 7% Boost in Click-Through Rate

get people to share.

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The half-life of a social media link is

3 hours.

BITLY, 9/2011

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The

10:4:1 RULE

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The

10:4:1 RULE Links to third-party articles

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The

10:4:1 RULE

Links to company blog posts

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The

10:4:1 RULE

Links to a company landing page

Really?

Follow us Share this

Vs.

Share This Follow Me

3,200 Followers 256 Followers

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The 3 Applications Of Social Conversion

Sharing Lead Conversion

Sales

Social Conversion =

Social Proof

+ Strong Ties

Lead the flock.

#inbound12

You’ll be the coolest.

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73% of CEOs

don’t believe marketers drive

revenue.

*

* Fournaise Marketing Group

More importantly…

#inbound12

thank you.

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HOW’D I DO?

Please rate my presentation!

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