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Social Computing in Tourism WebsitesAlton Y.K Chua , Wee Kim Wee School of Communication and Information, Singapore.

February 2012

ACM ICUIMC '12: Proceedings of the 6th International Conference on Ubiquitous Information Management and Communication

Speaker : Chang, Kun-Hsiang

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2Outline

• ABSTRACT• METHODOLOGY• Data Sources• Method of Analysis

• RESULTS• Prevalence of Social Computing Tools• Use of Social Computing Tools

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• The purpose of this paper is to address two research questions pertaining to tourism websites:

• (1) how prevalently are social computing tools used?

• (2) In what ways have social computing tools been used?

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ABSTRACT

4METHODOLOGY

• Data Sources

• Distributed equally across three geographical regions, a total of 90 websites(The three regions, namely, Asia, America, and Europe)

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5METHODOLOGY

• Method of Analysis

• The aim of the first step was to determine the presence of the various social computing tools.

• second step of analysis was done to study how it was used.

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6Prevalence of Social Computing Tools

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7Use of Social Computing Tools

• Blogs• RSS• STS (Social tagging services)• Mashup

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Thank you for listening ...Speaker : Chang, Kun-Hsiang

2012/5/9