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Social Computing in Tourism WebsitesAlton Y.K Chua , Wee Kim Wee School of Communication and Information, Singapore.
February 2012
ACM ICUIMC '12: Proceedings of the 6th International Conference on Ubiquitous Information Management and Communication
Speaker : Chang, Kun-Hsiang
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2Outline
• ABSTRACT• METHODOLOGY• Data Sources• Method of Analysis
• RESULTS• Prevalence of Social Computing Tools• Use of Social Computing Tools
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• The purpose of this paper is to address two research questions pertaining to tourism websites:
• (1) how prevalently are social computing tools used?
• (2) In what ways have social computing tools been used?
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ABSTRACT
4METHODOLOGY
• Data Sources
• Distributed equally across three geographical regions, a total of 90 websites(The three regions, namely, Asia, America, and Europe)
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5METHODOLOGY
• Method of Analysis
• The aim of the first step was to determine the presence of the various social computing tools.
• second step of analysis was done to study how it was used.
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6Prevalence of Social Computing Tools
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7Use of Social Computing Tools
• Blogs• RSS• STS (Social tagging services)• Mashup
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Thank you for listening ...Speaker : Chang, Kun-Hsiang
2012/5/9