Social Business Model

What is IMPACT

Objective:

• What  is  business  model?  • Why  it  will  help  us  to  grow  be6er  and  bigger?  

Expectations:

• Why,  not  How  •  Everyone  can  understand  it  

Flow of the session:

1)  Why  we  should  care  about  the  change?    3)  Good  case  prac@ces  and  discussion    4)  Objec@ves  and  advantages  of  business  model  

Random facts about me:

• Ustyna  Hasiy  • Ukrainian  • Did  not  graduate  yet  • During  travelling:    • Not  interested  in  food  –    •  interested  in  architecture    •  Like  concerts  and  art  fes@vals  • My  jokes  are  not  funny  • Vegetarian.    

What means Social Business model?

• non-­‐loss,  • non-­‐dividend    •  company  model  •  address  a  social  issues.    

Why we should care?

• Why  all  of  you  should  care?  

How is it going?

“Taking  part  in  AIESECs  global  community  development  program  provides  an  experience  which  could  never  be  gained  by  purely  travelling;  immersing  you  fully  into  the  culture  and  also  allowing  you  to  develop  personally  in  a  way  that  you  have  never  had  to  previously.”  

59%  of  all  our  interns  are  promoters  

Is what we are doing - good enough? “A\er  my  six  weeks  of  internship  which  were  amazing,  I  have  no  idea  of  the  impact  that  has  been  given  for  society.  Also  because  it  was  only  an  hour  a  day.  I  think  if  our  host  LC  put  their  and  our  heads  together  we  could  have  made  a  bigger  impact,  which  will  last  longer.  Such  a  shame,  it  didn't  happen.    AIESEC  in  Vietnam  seems  to  me  pre6y  lazy  and  unprofessional.”  

Than  how  about  41%  

What is worldwide?

Answer questions: • Do  you  think  that  they  did  a  great  job?  • What  they  have  in  common?  • What  we  have  to  learn  from  them?  • What  we  already  do  good?    

Learning: • Massive  • Relevant  •  Follow-­‐up  /  measurable    • Clear  plan  and  objec@ves    • Professional  actude      

Objectives of Social Business model 1)  To  make  our  projects  sustainable    (bring  income  to  LC  and  create  more  experiences)    2)  Create  measurable  impact  and  make  AIESEC  more  relevant  and  visible    (society,  interns,  members)    

Why SBM better? • Product  customer  flow  -­‐>  crea@on  project  from  customer  perspec@ve    

Social business plan -> being able to measure and showcase our impact

EP LEAD -> deliver promise that AIESEC gave

Actual plan -> ensure that we didn’t forget anything and supporting functions know how to support us.

Social plan for Global Passport

Social Problem Definition for GLOBAL PASSPORT  

The  Vietnamese  government  have  iden@fied  English  

speaking  as  the  key  to  the  country’s  future  growth  

ambi@ons  because  of  the  strong  influence  of  

globaliza@on  on  its  economics,  especially  employment.  

 

 

Vision of Success

We  envision  a  day  when  –  majority  of  Vietnamese  

ci@zens  will  be  able  to  communicate  in  English  and  

remove  English  as  a  barrier  between  students  and  

opportuni@es  for  successful  life.  

 

Mission Global  Passport  provides  environment  for  Vietnamese  

students  to  prac3ce  English  and  interact    with  

interna3onal  volunteers.  With  affordable  price  we      

enable  more  Vietnamese  young  people  to  have  good  

English  speaking  skills,  cultural  understanding  and  self-­‐  

confidence    for  be6er  future.    

Social Impact Strategies

• We  provide  course  of  English  classes  with  small  amount  of  students  for  be6er  interac@on  with  interna@onal  volunteers.  

• Ac@on  oriented  and  relevant  content  to  student`s  life.  • Addi@onal  ac@vi@es  on  weekends  for  students  and  volunteers  to  interact  out  of  classroom.    

• Provide  various  opportuni@es  for  students  from  our  partners  

Social and Economical Impact Indicators

•  #  of  students  completed  course    

•  The  improvement  of  students  English  level:  

-­‐  #  of  students  passed  Global  Passport  examina@on  

-­‐  Individual  assessment  for  volunteers      

-­‐  Posi@ve  changes  related  to  Global  Passport  in  

students  life  (assess  6  month  a\er  course)  

•  #  of  members  working  on  realiza@on  of  project  

(including  volunteers)  

•  #  of  students  

•  #  of  classes  and  extra  ac@vi@es  

•  Income  from  project  to  LC  budget  

Organizational and Program Performance Indicators

Ambition!

Ambition Best  choice  to  enhance  English  communica@on  skills  and  confidence  

Ambition Our  focus  is  English,  but  we  aim  to  provide  4  more  courses  of  other  languages  that  is  relevant  to  market.  

Ambition Global  Passport  create  network  of  proac@ve  young  individuals  that  succeed  in  their  careers  in  a  future  and  partners  who  value  their  talents.  

Impact per year

5  courses  /100  a?endees.  

Impact per year 30  courses  /1000  a?endees.  

Impact per year

?  

Impact per year

50  courses  /10000  a?endees.  

So…

Why  you  should  care?  

Why    do  I  personally  care?  

Literacy only?

• Cultural  understanding  • Career  development  • Health  &  lifestyle    

That`s  it?  

Join R&D team Only  1  objec3ve:  • What  issues  are  relevant  to  Vietnamese  society?  

Society  means:  • Business  sector  • Government  sector  • NGO  sector    • Ci@zen    

Details: 1)  Apply  if  you  want  to  be  next  CEO  of  Nielsen                and                contribute  to  be6er  world.  1)  Confirm  before  31st  of  January  2)  End  of  term  –  31st  of  March  3)  Accountable  to  –  MCVP  iGCDP,  support  from  MCVP  

Mrke@ng