social media business model
DESCRIPTION
From a 2013 presentation at a local conference. This includes frameworks and tactics to help transform your business into a social business model.TRANSCRIPT
What is a social business model?
Traditional def ~ capitalism that serves humanity's most pressing needs. Muhammad Yunus
350,000 new Tweets 500,000 new FB
comments Every minute.
social business ~adopting social networking tools and practices
1 second frame of NBA finalstwitter
The Social Business Model is about people
Why invest in a social business model?
Can every employee be your smartest employee?
Can commenters become your biggest contributors?
Can your next big idea be crowdsourced?
Q
Q
Q
Building your social business model
8
Commit
Planr
Foundation
ContentAccelerate
Leadership
Listening
Engaging
Voice + Tone
Commit. Know who
you are.
Plan - Set benchmarksMonthly progress6 mo. % to complete
Who
Plan - Empower your teams
How
So you can respond in a timely and relevant way
When
Foundation create a social property architecture
Foundationmap the tools
52% of consumers stop following a business’ page because the
content is boring & repetitive.
Accelerate grow your audience
Accelerate social CRM & lists
Leadershipthought leadership and influence
/Bizplantoday @Bizplantoday /+RyanCampbell1
www.Purematter.com
Thank you
Ryan Campbell