Become a large platform or just a small tool for publisher ?

Social Media

1) What we are now

2) From Publishers

3) New Opportunity

4) New Media : Social Media Network

5) Whats the next ?

What we are now

Traditional marketing/Branding useAim :

Magazine Reader → loyalty

Own Contents → Draw traffic

Sales campaignWays :

PR feeds → cost of feeds

Facebook apps → Draw database

“Like” campaign → KPI

It is a FREE & MUST tools for own brands

What we are now

Client questions ?

How to start a fan page from the beginning ?

Any ways to boost up the “likes” ?

Simple way

→ Wait ........ accumulate … 0,1 to 100 to 1000 ....

→ place advertising

→ buy “likes” … but not a proper way

From publishers

1) “likes” competition = higher readership

2) No idea to monetize the fan page

3) Lack of social media expertise

4) How to cross-over traditional & social media

New Opportunity

New Media : Social Media Network

→ Group of Social Media fan pages with proven sharing/viral ability

Branding

Viral/Sharing

Traditional Media

Social Media Network

Social Media Network

One of page :環球膠報Number of Fans: 69363People Talking About: 164817→ 237%

(Normal : 5-10%)

Social Media Network

Share : 1155Click Rate : over 3000Viral : 211,693Total Reach : 250,431

Social Media Network

Share : 9436Click Rate : over 20000Viral : 1,341,361Total Reach : 250,431

Social Media Network

mADman 廣告狂圖Likes : 1147

Share : 1653Viral : 327,566Total Reach : 328,023

Over 200 times from original

Social Media Network

1) Strong Sharing / Viral ability

2) Creative Contents

3) Soft promote to clients

4) can be audience-oriented

Whats the Next

Publishers → Strong creative/editorial senses

→ Advertising expertise

→ No viral platform

Viral / Sharing Owner (Social Media Network) → Strong viral/sharing power

→ Close to market senses

→ no monetization model

Publishers + Social Media Network

------> create a new media

Our New Business

Social Media Business

- Own Social Media team

- Leverage Editors/Video producer for generating contents

- Exclusive Viral Network (over 300K) with proven viral figures

- Tailor-made solution for clients

- Performance / Engagement oriented

Welcome to contact us ,thank you !!