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Social Aspects of Aquaculture in the Bay of Fundy Prepared by Bryn Robinson, B.A. University of New Brunswick, Saint John July 2004

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Social Aspects of Aquaculture in the Bay of Fundy

Prepared by Bryn Robinson, B.A.

University of New Brunswick, Saint John

July 2004

Abstract

A six month study investigated the attitudes towards monoculture and integrated aquaculture systems in the Bay of Fundy. Little research to date has examined the social aspects of aquaculture, although many would agree that this information is crucial for an educated and holistic understanding of the industry. A total of 165 participants from stakeholder, industry and environmental groups completed a self-report measure of their aquaculture knowledge and opinions. It was found that members of the public were more negative towards current monoculture, and although they are relatively unfamiliar with proposed integrated aquaculture, they feel positive that integration would be successful. Recommendations for continued research in this area are also discussed.

Introduction Different definitions of “sustainability” exist, but there is a consensus that the concept includes socio-economic variables and environmental integrity. The species cultivated must be profitable, with little risk. The industry must also be environmentally neutral. Similarly, there must be social acceptance of the industry.

Although successful as a food source, and an enhancement to local economies,

aquaculture raises some concerns. With increased production costs (see Naylor et al., 2000),

direct discharge of nutrients from farms, and a host of disruptive social issues – destruction and

vandalism of cages and habitats, visual pollution, altered familial work patterns, and degradation

of community nutrition (Corbin & Young, 1997) – aquaculture planners face a complex problem.

In an attempt to alleviate and understand these issues, an AquaNet and ACOA funded

initiative has been investigating a solution used for centuries in Asian countries – conversion. By

integrating fed aquaculture (finfish) with inorganic extractive aquaculture (seaweeds) and

organic extractive aquaculture (shellfish), the wastes of one resource user become a resource

(fertilizer or food) for the others. Sustainable systems can optimize industry efficiency and create

diversification, while ensuring the remediation of the consequences of its activities to maintain

coastal water health (Chopin et al., 2001).

Most salmon raised in the Bay of Fundy are in cage sites using monoculture techniques,

amid concerns of environmental and socio-economic viability. An integrated approach will

hopefully challenge many of these issues. Research over the last two years has involved the

development of an industrial pilot integrated system, by co-cultivating salmon (Salmo salar),

kelp (Laminaria saccharina) and blue mussel (Mytilus edulis). Results to date have been

positive, supporting the establishment of integrated, multi-trophic aquaculture systems (see

Chopin, et al, 2003, for details).

Social forces may significantly hinder any sustainable aquaculture plan to reach its full

potential, even under ideal biological and economic conditions – yet it has often been overlooked

in most designs (Bardach, 1997). However, a lack of understanding of the inherent social and

familial systems of affected people is counterproductive to any biological advancement. The

study discussed in this report will examine whether integrated aquaculture will be more

acceptable to consumers and stakeholders than monoculture, and whether this acceptance will

enhance social sustainability.

Social Acceptability of Aquaculture …as long as populations grow and economic conditions improve for many, the most sustainable development will be one that attains the best possible relationship of the forces active in local and regional dynamic cultural and economic systems as well as in larger dynamic, but normally slower changing, ecological systems. (Pillay, 1994)

The basis of social attitudes

People constantly evaluate the world around them: other people, objects surrounding

them, and ideas they hear about. These evaluations are generated from one or a combination of

their emotional reactions, their thoughts, and/or their behaviour in response to the stimulus. The

appraisals to their outside world are known as their attitudes (Aronson, Wilson, Akert, & Fehr,

2002). Attitude formation is further influenced by personal relevance and familiarity with the

situation, creating variations in the combination of emotions, thoughts, and behaviours used to

guide attitudes. With these factors, attitudes cannot be generalized between situations, so each

new case warrants examination. Making the effort to understand attitude sources, though, is

worthwhile. Planners can anticipate and effectively manage any reactions to proposals.

Information that is personally relevant to community members can then be provided. The groups

in question will thus pay more attention, feeling properly informed and less threatened by

change. Taking the steps to understand ultimately creates an invaluable addition to the process of

integrating new aquaculture practices to community life.

Previous studies on aquaculture attitudes

Social acceptability in aquaculture development has not been subject to large amounts of

study. One study of interest, conducted by Schreiber, Matthews, and Elliott (2003), proposed that

influences from industry and environmental groups were the basis of aquaculture attitudes. They

found that groups deliver their respective aquaculture images to the public to elicit desired

responses, a technique known as framing. It was found that industry frames fish production as

technologically efficient. Fish are envisioned as a part of a larger “machine” that generates food

and economic growth, rather than a living organism. Thus, such frames would make industry

changes more acceptable to the general public. Conversely, environmentalists “re-frame” fish to

be breathing, feeling organisms: properties to which we can relate, and which directly contrast

industry efforts.

A recent ocean management study conducted by the Department of Fisheries and Oceans

(2003), though, provides some direction. Compared to 1996 survey results, gradual, positive

trends toward greater familiarity of aquaculture definitions and topics were found: 66% more

Atlantic province participants were “very familiar” with aquaculture definitions, and 43% less

participants claimed to be “not at all familiar”. Although promising results, little change was

found in people who had had “little” to “some” familiarity. Evidently, there is an overall trend

towards greater knowledge, but more detail is needed to ensure the acceptance, and thus success,

of sustainable aquaculture systems.

The importance of social acceptability: examples of aquaculture attitudes

Reactions to aquaculture developments have been largely negative. In Chile, although

salmon farming has created more than 30,000 jobs in the remote Xth and XIth Regions, there has

been social dislocation and marginalization of the poor (Barrett and Caniggia, 2002). This has

led to resistance to salmon farming, and even deliberate destruction of cages. Opening these

areas to salmon fishing would create an incentive for further vandalism, and so has been opposed

by salmon farmers (Soto et al., 2001). In Canada, there has also been resistance to “enclosing the

commons” by salmon farming. Opposition has come from herring fishers, cottage owners and

recreational boaters.

Social Attitudes about Aquaculture

It is evident that social acceptability is essential for successful sustainable aquaculture. This research aims to provide the initiative with convincing social evidence of both risks and benefits. Results should supply baseline knowledge that will guide further biological, economic, and social research efforts, and education on aquaculture practices. It should also minimize risk and concern. Ultimately, this research should aid in generating a comprehensive aquaculture model that will improve the quality of life of Canadians.

Hypothesis: The amount of aquaculture knowledge that participants have will be

influenced by their links to the industry. Industry workers will have the most knowledge,

followed by those in environmental groups and government agencies, then community residents

with relational ties to the industry. Residents with no ties will have less knowledge, but less than

those outside the affected communities.

Methods and Experimental Design

Participants

General Public. The first sample consisted of residents from affected communities.

These people were recruited from advertisements posted in public community areas, and from a

random selection of names (Aliant Telecom, 2003). Through both of these methods, an N of

approximately 1220 was contacted for participation, with 110 respondents to date. A complete

community profile of Charlotte County can be found in Appendix A.

Industry. The second sample consisted of industry members – a varied sample that

included fisheries management and workers, food processors and distributors, and professional

organizations. The sample was invited primarily through mailed invitations to participate, with

15 companies and professional organizations contacted. Participants responding to public

advertisements and general public mailings were also included in this group for analysis. A total

of 53 industry members have responded to date, but only a few from formal company invitations.

Environmental non-government organizations (ENGO). The third sample consisted

of ENGO members, also invited to participate through mailed invitations. A total of 10

organizations across the country were contacted, with 2 respondents to date.

First Nations. A fourth sample was invited to participate, through mailed surveys to 5

organizations. To date, there are no respondents from this population.

Measures

Demographics. The demographics questionnaire consisted of questions regarding age,

gender, occupation, interest in current events, relational links to the industry, and approximate

consumption of seafood products. Industry participants were also asked for employment

questions.

Attitudes about Aquaculture. Sixteen questions assessed baseline knowledge and

opinions of current aquaculture methods. Similar questions were asked on integrated

aquaculture. Overall opinion about aquaculture and general views on food industries were also

asked.

Experimental Design

Two study sessions were run: a six week period in February to mid March, and a 13 week

period from mid April to mid July. In both sessions, the procedure was the same for all

populations.

General Public. One week before making contact, poster advertisements were used to

invite the public to complete the survey, either online, or through the mail. Posters also stated the

opportunity to be randomly selected for one of three $100 cash prizes. The following week, a

random sample was generated (Aliant Telecom, 2003), and mailed surveys. Letters provided

informed consent, and outlined the aim and voluntary nature of the study. The end of surveys

provided return mailing instructions, and prompted participants to provide mail/email addresses

to receive a summary of the results.

Industry. Simultaneously, industry opinion was assessed through online and mail

methods. The sample was first contacted through invitations sent to professional organizations,

asking permission to contact their membership for participation. Based on response, companies

were picked towards the end of the study and sent invitations with several survey copies.

Other populations. Two environmental groups, and five First Nations organizations,

were also invited to participate in the same manner as industry organizations.

For all three populations, reminders were sent to all remaining respondents, halfway

through the six-week study period.

Results and Discussion

Demographics

A total of 165 participants responded from 3 populations. The response rate for the

general public group (N=110) was 11.4%, expected in survey research. A total of 53 respondents

were from the 15 professional organizations and companies surveyed to date. With

environmental groups, 2 respondents came from the 2 environmental organizations invited to

participate. Additional demographic information is found in Table 1.

Although larger samples are needed to

increase confidence in the results, there are

several trends evident in the data to be discussed

here. At this time, environmentalist responses

will be omitted due to an extremely low response

number (N=2).

Table 1: Demographic information Total: N = 165

Average age: 50.5 years, range: 14 – 87

General Public (N =110) 74 male, 41 female

Industry (N =53) 36 male, 11 female

ENGO (N =2) 50.0% male, 50.0% female

Consumer Information

Industry members stated product cost as the main factor in making food purchases.

Conversely, more community respondents indicated that they were concerned with the product

healthiness. With the consumption of seafood, fish is eaten on a weekly basis by many

respondents in both groups.

Shellfish and marine plants are

eaten more on a monthly basis,

with marine plant consumption being the lowest. Since one of the pilot integrated farm’s outputs

is kelp, researchers may have to consider other markets for kelp, at least on a local scale.

Links to the Industry

Community and industry populations remain in contact with current events: 86% of the

public, and 72% of the industry sampled, use media on a daily basis. In both groups, television

was the most popular methods of staying informed, closely followed by radio and newspaper.

General public respondents are also linked to the industry through various relationships, with

only 17% asserting that they do not know people working in the aquaculture industry.

Table 2: Consumption of Seafood General Public Industry

Fish (weekly) 67% (N=105) 66% (N=53) Shellfish (monthly) 76% (N=83) 84% (N=45) Marine plants (monthly) 90% (N=51) 93% (N=27)

Familiarity of Industry Practices

Familiarity with aquaculture was gauged with definitions of current and proposed

aquaculture practices. When asked about aquaculture, 71% of community members, and 93% of

industry members, indicated being very to moderately familiar with the definition presented.

Knowledge gaps emerged in

the public sample when

presented with an integrated

aquaculture definition: only

30% were very to moderately

familiar. Considering the

majority of this sample is

linked to the industry via

relationships (83%) or use of media (86%), it would appear that the information about integrated

systems simply has not been well distributed to this sample.

020406080

100

CurrentMethods

ProposedMethods

Figure 1: Familiarity with Aquaculture Methods

GeneralPublic

Industry

Opinion of Industry Practices

General public respondents had mostly a positive (38%) or a neutral (30%) opinion to

these methods. When asked how they think they would feel about integrated aquaculture,

responses became more positive (58%) or neutral (36%). Industry responses were more polar in

their opinion of current practices – either positive (56%) or negative (24%). This group did show

a similar shift towards more positive feelings with integration, with 74% stating that they would

feel positive, and 15% as neutral.

With the industry group, the increased number of positive responses is likely based on

familiarity with integration. The results of the community participants are more interesting, given

the negative tone of qualitative feedback in the surveys. The positive feelings shown towards

current aquaculture are hypothesized to be a result of perceived benefits (i.e., employment,

stronger economy) more than repulsion by the myriad of perceived costs. With the little

familiarity, coupled with the negative survey tone, the increased positive feelings towards

integrated aquaculture could stem from a desire to see an improvement to current methods.

Impact of Aquaculture on Communities

Both groups believed that present practices have had a moderate to great impact on

communities (82% for public, 79% for industry), whereas integrated aquaculture is expected to

have less impact (60% for community, 70% for industry). With both monoculture and integrated

systems, any impact was

considered by 81% of either

group to be positive.

Participants were then asked

if a series of issues would be

affected by any changes. Both groups were similar in their responses, identifying employment

and the environment the most frequently (see Table 3).

Integrated aquaculture may be considered to have less impact for several reasons. Again,

lack of familiarity with the topic may have contributed to any hesitation to feel that there is an

impact. The vague nature of the word impact could also be the reason, since people may not say

there is an impact if it is unspecific.

Table 3: Issues affected by Aquaculture Changes

General Public 1. Environment 2. Employment 3. Health cultured species 4. Community Impact 5. Food quality

Industry 1. Employment 2. Environment 3. Health cultured species 4. Operating costs 5. Community impact

Suggestions to Improve Current Aquaculture

Respondents also had the opportunity to freely comment on the best/worst qualities of

aquaculture, and their concerns for an integrated system. The figures here include responses from

all three populations, to condense the large number of responses at this point. When asked for

suggestions to improve current methods, the most frequent suggestion was lower numbers, i.e.,

sites with fewer cages, less fish per cage, to eliminate over-crowding and promote good

husbandry.

Figure 2: Suggestions to Improve Aquaculture

Lower numbers (N=23)

Improved regulation (N=21)

Waste management (N=20)

Less neg. enviro.impact (N=11)

Good research basis (N=10)

Use of chemicals/drugs (N=8)

Table 4: Sample Comments - Suggestions to Improve Aquaculture “…the changes be positive changes and are done cautiously...based on scientific fact, not pseudo-science…” – male, 41, industry “…need land based operation; open net pen system not appropriate for marine environment” – female, 48, environmental “…control numbers of fish on site; cut out monetary government handouts…” – male, 49, general public “…I agree with what is being done now, however I think that the number of stock in each cage should be dropped.” – male, 42, general public “…I think the practicing on most of the salmon sites are reckless. From what I’ve experienced working in the industry [the owners] should have better husbandry…” – male, 41, industry “…let the industry support itself…” – male, 58, general public “…better policing: stricter government and local community control” – male, 68, general public

Best Qualities of Current Aquaculture

The variety of responses dropped dramatically when participants were asked about the

best feature of the aquaculture industry. Those who did respond had named employment and

economic benefits to local communities, as advantages.

Figure 3: Best Features of Aquaculture

Employment (N=65)

Food production (N=18)

Community economics (N=21)

Good quality (N=13)

Replenish natural stocks (N=9)

Table 5: Sample Comments- Best Feature of Aquaculture Industry “…large employer in the related communities” - male, 40, industry “… I think that it is a good way to replenish the natural stocks” - female, 20, industry “… it produces a sustainable healthy food product with the least environmental impact of any other food production method” – male, 42, industry “…provides strong economic benefits to Charlotte County” - female, 61, general public“… I think the aquaculture industry (especially salmon) despite its growing pains, is a winner” – male, 66, general public “…I don't think there is a good feature at present. The industry is completely out of control.” - male, 68, general public

Concerns with Integrated Aquaculture

Similar to concerns with current aquaculture methods, respondents most frequently

named environmental issues and overstocking species as their concerns. Participants also

demonstrated concern with introducing integration without the proper research and pilot

studies. Figure 4 demonstrates these issues.

Figure 4: Concerns with Integrated Aquaculture

Pilot system needed (N=11)

Ecological impact (N=13)

Disease control (N=5)

Space for sites/crowding (N=5)

Toxins (N=4)

Table 6: Sample Comments – Concerns with Integrated Aquaculture “…health concerns, i.e., mussels feeding on toxic [fish] waste” – female, 54, general public “…let the positive news flow – the only news we hear about aquaculture is negative… make sure species are matched properly to enhance each other.” – male, 38, industry “…it has to be done in moderation, have some test sites first…” – male, 45, industry “…my only concern is if the fish are unhealthy (i.e., ISA, sea lice, etc.)…what it will do to the mussels, kelp, etc” – female, 40, industry “…should not lead to increased aquaculture density in coastal areas; should not lead to siting in more environmentally fragile areas” – male, 54, general public

Approval of Aquaculture Practices

General public respondents were slightly in favour of current methods, but indicated greater

approval of integrated methods.

Industry respondents mirrored

these results (see Figure 5).

Figure 6 illustrates people’s

projected opinions of integrated

aquaculture. As shown, personal

opinions of the industry are not

apt to change with the

introduction of integrated aquaculture, nor the public’s opinion of food distributors, as indicated

by the majority of respondents

of both groups. However, many

respondents did believe that

integration would improve the

public’s opinion of the industry.

020406080

100

CurrentMethods

ProposedMethods

Figure 5: Approval of Aquaculture Methods

GeneralPublic

Industry

Overall, 90% of general

public responses, and 89% of

industry responses, believed that integrated aquaculture would be a successful venture. Even

with a lack of familiarity with integrated aquaculture principles, community participants have

confidence in new methods of farming. The fact that people are approving of new aquaculture

methods, with little knowledge of alternatives or the consequences, suggests that they are ready

to make changes from current methods. When people become more familiar with integrated

aquaculture, it will be interesting in future research, to see if they still approve.

0102030405060

Personal Public(industry)

Public(food dist.)

Figure 6: Opinion will change due to Integration

GeneralPublic

Industry

Recommendations for Future Research

Small communities have a markedly different mentality than that found in larger

municipalities, and thus provide a unique challenge to our research. Close knit bonds, the result

of families growing together for generations, can make it more difficult for an outsider to survey

attitudes – especially a subject that is equally valued and criticized. As stated, greater sample

numbers are needed to generate confidence in the results. These first results, however, do

provide some useful directions to guide the development of integrated aquaculture.

I. Modified Surveys

Increasing the sample is of primary focus. The surveys used on the two sessions can

continue to be used to gather data. If new populations need to be targeted, these surveys can be

easily adapted with minor changes, if any. The surveys can be found in Appendix D.

II. Online Discussion Forums

Online discussion forums were created, using participant responses from Time 1 as a

guide. Research sites such as Royal Roads University Forum (http://www.rrupublicforum.ca)

have made effective use of this economic and accessible tool. The data from these forums would

not be representative of the population, but for those with access, it can generate an ongoing

dialogue between groups that normally do not have the ability to discuss these topics. It would

also provide researchers with new ideas for survey development.

III. Focus Groups

Focus group sessions can provide a great enhancement to survey data collected. With

limited questionnaire space, the dialogue should engage community members in a dynamic and

informative way. It also provides participants with the opportunity to have in-depth, personal

discussions about their opinions. Ultimately, it provides researchers with necessary qualitative

data, while letting participants know that the project is earnest in making a positive change.

Detailed suggestions for conducting focus groups, along with proposed session materials, are

found in Appendix E.

IV. Personal Experience with the Industry

Attitudes are often generated from a combination of thought processes and emotions

created from experience. To further increase acceptability, these attitude sources must be

targeted. One emotional source involves experiences with the industry, direct (with workers) or

indirect (with results of industry activities). In surveys, negative aquaculture opinions were often

described through personal encounters with workers and any destructive physical evidence of a

company’s presence. A new survey (Appendix F) has been created to follow-up with previous

participants, and asks specifically about experiences with the industry and for suggestions to

improve industry interactions. This new survey also measures any change in attitude since their

last participation.

V. Media Effects

Another source of attitudes is the facts that allow people to make decisions about the

industry. The media plays a critical role in providing both factual and emotional information to

the public. As a preliminary investigation, a small news search was conducted for the last 2 years

on aquaculture-related news items in the local newspaper, the Canadian Broadcasting Corp., and

national magazines. Based on titles/small article excerpts, the negativity conveyed by the media

was overwhelming. Approximately 43% of the news items (N = 123) were viewed as having a

negative tone or explicitly state negative feelings towards the industry. These types of feelings

are mirrored in the concerns participants had. Although this overview was brief, and would

require more articles and inter-rater reliability to substantiate this information, the search added

credibility to the idea that the media plays an important role in the feelings people have towards

aquaculture. If industry wishes to increase acceptability, the media will be integral to success. A

further literature review of popular media is certainly warranted.

VI. Information dissemination

Information dissemination of clear and unbiased facts should be a key priority for the

Integrated Aquaculture project. Studies (i.e., Burbridge, Hendrick, Roth & Rosenthal, 2001;

Frankic & Hershner, 2003) have found time and time again, that involving the public in policy

creation can ease the introduction of aquaculture – but often people are misinformed (Burbridge

et al., 2001). Media is well used with these groups, and should be used to our advantage. We

must also consider that relationships with industry members provide another information source.

By keeping the industry well informed, many community members will also become informed.

We should also bear in mind that both groups have different concerns with aquaculture. Any

promotional or educational materials, or discussions, will have to be tailored to the pertinent

issues for each group.

Local people can provide key knowledge to the area, and those working in the industry

can certainly provide their experience. Overall, this survey demonstrated that both community

residents and industry members have both local knowledge and strong emotional ties with the

industry. Planning, instead of having to resolve conflicts, will save time and build valuable

working relationships between the public and those bringing aquaculture to the region. Providing

information in the form of open forums, brochures, etc. that is both objective and user friendly, is

essential.

Conclusions

Evidently, a consideration of community contribution and culture is crucial to the success

of this project. As Pillay (2001) noted, “technological progress in the next millennium has to go

hand-in-hand with social and ethical acceptability”. The opinions gathered can significantly

contribute to the project for successful sustainable aquaculture in southern New Brunswick. The

hypothesis that increased links to the industry will increase knowledge of aquaculture methods

appeared evident in this sample, although future research is needed before making this assertion

with confidence. Planners can use this and future data to anticipate possible design problems, and

those affected can receive information regarding pertinent risks and benefits of sustainable

models that is tailored to existing attitudes. These results can also be useful for those in other

regions wishing to adopt similar practices. A plan for sustainable aquaculture reinvesting in the

community, reinforcing and adapting itself to, and not conflicting, specific social values of the

communities, will have increased success of acceptance and prosperity (Corbin & Young, 1997).

References Aliant Telecom. (2003). Charlotte County Phone Book. New Brunswick

Aronson et al, (2002). Social Psychology, Canadian Edition. Toronto: McGraw-Hill.

Bardach, J. (1997). Fish as Food and the Case for Aquaculture. In Bardach, J. (ed.) Sustainable

Aquaculture. New York: Wiley and Sons.

Burbridge, P, Hendrick,V., Roth, E., & Rosenthal, H. (2001). Social & economic policy issues

relevant to marine aquaculture. J. Applied Ichthyology, 17.

Corbin, J.S., & Young, L.G.L. (1997). Planning, Regulation, and Administration of Sustainable

Aquaculture. In Bardach, J. (ed.) Sustainable Aquaculture. New York: Wiley and Sons.

Department of Fisheries and Oceans (2003). Canadian Attitudes toward DFO Issues study

(2003). Retrieved from http://www.dfo-mpo.gc.ca, on October 23rd, 2003.

Frankic, A., & Hershner, C. (2003). Sustainable Aquaculture: developing the promise of

aquaculture Aquaculture International, 11.

Schreiber, D., Matthews, R., & Elliott, B. (2003). The Framing of Farmed Fish: Product,

Efficiency and Technology. Canadian Journal of Sociology, 28(2),

Shang, Y.C. & Tisdell, C.A. (1997). Economic Decision Making in Sustainable Aquacultural

Development. In Bardach, J. (ed) Sustainable Aquaculture. New York: Wiley and Sons

Appendix A: Regional History and Culture of Charlotte County (Data courtesy of Stats Canada Census 2001)

Community historical background and context

Charlotte County is primarily made up of seven communities, with Blacks Harbour, Grand Manan, St. Andrews, St. George and St. Stephen as the main service areas of the region:

• Blacks Harbour (pop. 1082) is part company town and part fishing village, hosting both the largest sardine canner in the world (Connors Brothers) and headquarters for the largest fresh Atlantic salmon supplier in North America (Heritage Salmon).

• St. George (pop. 1509) is the major aquacultural centre for the province. • St Andrews (pop 1869) is one of Canada's oldest towns, characterized by resorts and historic

properties. Tourism is an integral part of the local economy. • St. Stephen (pop. 4667) is home to an international chocolate centre (Ganong’s), and also

serves as the main entry point from the USA into the Atlantic Provinces. • The Fundy Isles are comprised of Grand Manan (pop. 2610), Deer Island (pop.851), and

Campobello (pop.1195), situated in the heart of the Bay of Fundy. Grand Manan is deeply trenched in tradition and history, making a tight knit and bonded community of fisherman, scientists, writers, and artists.

Population and Demographic Characteristics

Since 1996, the county population has demonstrated 0% growth. Unlike other more bilingual/francophone regions in the province, 92.7% of Charlotte County speaks only English. Also, compared to the rest of New Brunswick, this population has a higher proportion of over 65 year old members, as evident in the sample. Gender is approximately evenly distributed in the population, but the sample is comprised of more males.

Of the working age population: • 42.7% had completed high school and continued to some form of post-secondary education. • 34.1% completed their post-secondary education. • 7.2% work in agricultural related fields • 17.1% are unemployed, due to the seasonal work in fisheries, farms and tourism.

Employment and economic base

Fisheries and aquaculture are an important part to the Charlotte County lifestyle. With a rich fishing tradition, the area employs approximately 3500 people in the industry. One area in particular, Blacks Harbour, houses the world’s largest sardine industry, employing 1500 people in all aspects of the catch, process, and distribution of the product. Dulse from Grand Manan is also a growing industry. Aquaculture in the County represents over 95% of provincial total aquaculture production (est. 40 000 tons/annum, a farm gate value of 191 million). The industry has provided over $50 million in wages and benefits per annum, and 2700 direct and indirect jobs, to the county.

Appendix B: Quantitative Survey Results Note. All responses are provided as percentages, rounded to the nearest decimal place. For some questions, N has been adjusted to reflect the actual number of responses.

Percentages may add up more to 100, as some questions allowed for more than one choice.

Table 1 – Sample representation by age, gender and location

Sample (N=165) Population (N=27365) Age Group 15-19 2 7 20-24 5 6 25-44 51 29 45-54 37 14 55-64 36 10 65-74 19 8 75-84 8 6 85 & over 3 2 Median Age 51.0 38.9 Gender Female 32 51 Male 67 49 Unspecified 1 --- Location St. George 15 5 Blacks Harbour 7 4 St. Andrews 25 7 St. Stephen 21 17 Campobello Island 4 4 Deer Island 3 3 Grand Manan 7 10 Outside of county 7 --- Unknown* 11 --- * = Participants either did not provide name on informed consent, or name did not match to County sources.

Table 2 – Industry representation

Industry (N =53)

ENGO (N =2) Job type Officea 23 --- Site labourerb 38 --- Distribution --- --- Educationc 9 --- Research & Developmentd 15 1 Veterinarian 2 --- Governmente 4 --- Otherf 2 --- Species Salmon 39 50 Herring 13 --- Alt. species 17 --- Shellfish 13 --- Lobster/crab 4 --- Marine Plants 9 --- Other --- ---

a = sales/administration, management b = farming, feeding, construction, factory c = students, instructors d = researchers, consultants e = provincial, federal f = traditional fishers

Table 3 - Consumer information: consumption and purchase of seafood

General Public N =110

Industry N =53

ENGO N =2

Fish Daily Weekly Monthly

(N =105) 1 67 32

--- 66 32

--- 50 50

Shellfish Daily Weekly Monthly

(N =83) --- 24 76

(N =45) --- 16 84

--- --- 50

Marine plants Daily Weekly Monthly

(N =51) --- 10 90

(N =27) --- 7 93

--- --- ---

Purchase influences (N =105) Cost 87 91 --- Health 91 89 100 Convenience 50 48 --- Advertisements 22 17 --- Other 11 17 ---

Table 4 – Links to the Aquaculture Industry

General Public N =110

Industry N =53

ENGO N =2

Use of Media (N =108) Daily 86 72 100.0 Weekly 6 15 --- Monthly 4 11 --- Never 4 2 --- Type of Media Used (N =105) Newspaper 57 51 50 Magazines 32 26 50 Radio 57 51 100 Internet 21 32 --- Television All types listed

63 27

58 30

50 ---

Other --- 6 --- Level of Interest (N =106) None at all 7 2 --- Slight 11 4 --- Some 19 11 --- Moderate 34 25 --- A lot 29 60 100 Contacts in Industry (N=101) One/both parents 1 2 --- One/more children 17 2 --- My spouse/partner 3 2 --- One/more friends 60 6 50 No one 17 --- 50

Table 5 - Question #1: Aquaculture is defined as the farming of aquatic animals - fish, mollusks, crustaceans – and aquatic plants. It is presently most often done with one species at a time – for example, monoculture of salmon, monoculture of mussels, and so on. Please rate your familiarity with this definition:

General Public N =110

Industry N =53

ENGO N =2

Very familiar 38 74 100 Mod. Familiar 33 19 --- Slightly familiar 19 6 --- Not at all familiar 10 2 ---

Table 6 - Question #2: Please indicate your feelings about the present practices of aquaculture:

General Public N =109

Industry N =53

ENGO N =2

Very positive 5 19 --- Positive 33 37 --- Neutral 30 19 --- Negative 18 24 --- Very negative 6 --- 100 No opinion 7 2 ---

Table 7 - Question #3: How do you feel that present aquaculture practices impacted your community?

General Public

N =109 Industry N =53

ENGO N =2

No impact --- 4 --- Some 7 6 --- Moderate 29 13 50 Great 56 76 50 No basis to judge/unsure 6 --- --- Positive impact

(N=90) 82

(N=48) 79

(N=1) ---

Negative impact 18 21 50

Table 8 - Question #4: Do you approve of current aquaculture practices?

General Public N =90

Industry N =48

ENGO N =2

Yes 61 62 --- No 39 38 100

Table 9 - Question #7: Research today is examining the developing of integrated aquaculture: the farming of animals and plants (such as mussels and kelp) that take out food from the same water as farmed animals (such as fish) – which provide food to the water. Please indicate your familiarity with this definition:

General Public

N =110 Industry N =53

ENGO N =2

Very familiar 10 37 50 Moderately 20 30 50 Slightly 33 15 --- Not at all 37 19 ---

Table 10 - Question #8: How do you think you would feel about integrated aquaculture?

General Public N =102

Industry N =53

ENGO N =2

Very positive 12 36 50 Positive 46 38 --- Neutral 36 15 50 Negative 4 11 --- Very negative 2 --- ---

Table 11 - Question #9: How would any changes in aquaculture practices affect your community?

General Public

N =107 Industry N =53

ENGO N =2

No impact 3 11 100 Some impact 13 13 --- Moderate 27 26 --- Great impact 33 44 --- No basis to judge/not sure

24 6 ---

Positive impact

(N=60) 85

(N=37) 81

(N=1) 50

Negative impact 15 19 ---

Table 12 - Question #10: Which of the following issues do you feel would be affected by changes in aquaculture?

General Public

N =105 Industry N =53

ENGO N =2

Employment 79 87 --- Environment 82 81 100 Health cultured species 54 58 --- Operating costs 37 57 50 Management labour force 24 34 --- Funding incentives 18 32 --- Community impact 55 57 50 Social acceptability 50 55 --- Food quality 52 36 50 Taxes 17 11 --- Health of humans 46 34 50

Table 13 - Opinion changes of the industry based on integrated aquaculture

General Public

N =110 Industry N =53

ENGO N =2

Would you approve of IA? Yes No

(N=92) 88 12

(N=47) 87 13

(N=1) 50 ---

Opinion change due to IA? Yes, more positive Yes, more negative No

(N=93) 32 4 61

(N=50) 34 6 62

50 --- 50

Change public opinion? Yes, more positive Yes, more negative No

(N=90) 57 2 39

(N=47) 47 9 43

50 --- 50

Change public opinion of food distributors? Yes, more positive Yes, more negative No

(N=87)

45 6 48

(N=45)

29 9 64

50 --- 50

Would IA be successful? Yes No

(N=88) 90 10

(N=46) 89 11

(N=1) 100 ---

Appendix C: Qualitative Survey Results

Table C1 - Question #5: If changes are made to the aquaculture industry, how would you suggest that they be made?

General Public

(N=81) Industry (N=43)

ENGO (N=2)

Lower Numbers on Sites 22 14 50 Improved regulation 15 21 --- Cleaning/Waste management 19 12 --- Less negative enviro. impact 10 7 --- Good research basis 6 12 --- Use of chemicals/drugs 9 2 --- Cooperation 5 7 --- Land-based culture 2 7 100 Better availability of information --- 14 --- Greater diversity 5 --- --- Off shore aquaculture 5 --- --- Develop new species --- 9 --- No government involvement 2 5 --- Better management --- 7 --- Organic products 4 --- --- Allow industry to develop on own 2 2 --- Change feed 4 --- --- Protect broodstock 1 5 --- Have fallow sites 4 --- --- Unsure/need more information 7 --- --- Other 23 Average response Mean words written 15.6 Range of response length 0 – 145

Note. Responses are provided in percentages, relative to each sample group Some suggestions were only made once in one of three groups. These responses were combined into the “Other” category.

Table C2 - Question #6: What would you consider to be the best feature of the current aquaculture industry?

General Public Industry ENGO

(N=80) (N=41) (N=2) Employment in local communities 55 49 50 Food production 15 15 --- Economic input into communities 16 20 --- Good quality/quantity 10 12 --- Method of replenishing stocks 9 5 --- Overall ecological impact 1 7 --- Overall positive community impact 3 2 --- Low prices 4 --- --- Technology used --- 7 --- Unsure/need more information 1 --- 50 Other 23 Average response Mean words written 7.3 Range of response length 0 – 65

Note. Responses are provided in percentages, relative to each sample group Some suggestions were only made once in one of three groups. These responses were combined into the “Other” category. Table C 3 – Question #11: If you believe that there are any areas or issues of concern with an integrated aquaculture system, please indicate these below:

General Public (N=42)

Industry (N=21)

ENGO (N=2)

Ecological Impact 24 14 --- Pilot studies/research needed 14 14 100 Disease control 5 14 --- Space for sites/crowding 10 5 --- Toxins 7 5 --- Quality of food 2 10 --- Cannot replicate nature 7 --- --- Information for the public --- 14 --- Unsure/need more information 12 5 --- Other 24 Average response Mean words written 8.1 Range of response length 0 – 122

Note. Responses are provided in percentages, relative to each sample group Some suggestions were only made once in one of three groups. These responses were combined into the “Other” category.