Social and YouNavigating new media and your business

sparkplug9.comjohn.koetsier@canpages.ca

@Canpagesfacebook.com/Canpages

EVERYTHINGYOU

KNOWIS WRONG

YOU HAVE PRECISELY

37.5% OF MY ATTENTION

HAIRIS LIKE, SO

OVERRATED

OK, fine, starting the actual presentation now ….

Why are we talking about social media?

On the internet, EVERYBODY knows you’re a dog

Even if they’re wrong

Mostly because of what we loosely call “social media”

Let’s learn a bit about ourselves …

What we’re going to talk about• The evolution of omniscience– AKA the dataverse– How people know which data is worth paying

attention to

• The future™• 4 practical, simple steps• Radical solution

In the beginning, the dataverse had no independent existence

You paid attention to what chief Ug said… as long as Ug was

around

All of a sudden, the dataverse had an independent existence

Even if it wasn’t very portable

And it could rot in wet environments

And could only be accessed by trained & expensive

professionals

In all written media … books …

We paid attention to what old dead guys had written

(yeah, mostly guys)

We paid attention to words in BIG BOLD LETTERS

We paid attention to stuff with good ratings

The internet changed everything … but not right away

We (a couple thousand of us) paid attention to ANY website

But there started to be a lot of them

We paid attention to websites in the internet phone book …

the directories

We pay attention to stuff that ranks well in Google

We pay attention to things our friends talk about

We pay attention to things our friends like

In the new Facebook, sharing isn’t a choice … it’s the default

So essentially, we’re back to what Ug said …

With the small exception that a LOT more people can

read/find/search/comment/share/add/edit/reply

And, everything you say is saved forever …

What does that mean for your business?

2.1B internet users1.5B on social networks

800M on Facebook200M+ on Qzone200M on Twitter

100M+ on RenRen

It means our entire culture is moving online

What does that mean for your business?

Everything I could hope for but Postman made me sign for it at the post office. Such Hassel!

http://reviews.ebay.ca/Wackiest-Neutral-amp-Negative-Feedbacks-Ever-Left_W0QQugidZ10000000003239596

Ordered makeup & revd quickly. But brother says I am still ugly. Product obviously does not work!

Excellent communication, but seller didn't poke holes in box before shipping kitten.

Item arrived broken and does not work. I still believe in Jesus Christ though!

But there is a more important implication …

Boring stuff dies

Unremarkable stuff dies

Irrelevant stuff dies

And … if you’re not visible, you don’t exist

So … what can you do about it?

First, claim your space … (personal & brand)

Really?

Claim a bunch, pick 2 or 3

Start gentle engagement … mostly listening. Feel your way

through.

While you’re at it, claim and/or set up your profile on

directories

Now make certain all the info is synchronized

And link up all your profiles, with links back to your website

also …

Now your feet are wet

Second, evaluate your brand

Your brand is you

Your brand is what you do

And …

What people seeWhat people like

What people tweetWhat people stumbleWhat people review

What people talk aboutWhat they +1

This has always been the case

But now the message is amplified

And long-lived

Remember those 2 or 3?

Third, feed 2 of them

But pay yourself first!

Remember: interesting, remarkable, relevant

Now you’re feeding the data monster

Why?

2.1B internet users1.5B on social networks

800M on Facebook200M+ on Qzone200M on Twitter

100M+ on RenRen

We go where the clients are

And …

Finally …

Fourth … set up some monitoring

So … where are we?

In the global village

Everyone knows you get drunk on Fridays

And spend too much time at the widow’s cottage …

Radical transparency is thefuture …

Radical openness

Radical visibility

Radical conversation

Radical brand

Radically social

Radically discoverable

Radically sharable

Radically viable

Social and YouNavigating new media and your business

sparkplug9.comjohn.koetsier@canpages.ca

@Canpagesfacebook.com/Canpages

Backup slides

• Whatever happens, under any circumstances, do NOT let anyone see the following slides

• Ever• Did you not hear me?• I said ever• NO I don’t mean never!• Whatever, you know what I mean

HI. SOCIAL ROCKS.GOODBYE.

NOW I HAVE 92 CHARACTERS LEFT.

LUV ALL M LIL MONSTERS

XOXOXO HRU 2NITE?

Data traded universal accessibility for longevity (and

exclusivity)

Mass media returned universality of consumption but consolidated creative access in

the hands of broadcasters