presents SOCIAL AND MOBILE

JOURNALISM WORKSHOP April 6-7, 2015

© Copyright 2015: Trinetizen Media

AGENDA: SOCIAL AND MOBILE JOURNALISM WORKSHOP

1.0 INTRODUCTION

Welcome to Trinetizen Media’s social and mobile journalism workshop. We hope you will actively participate in making this training successful.

Trinetizen Media is an independent media training company and consultancy based in Kuala Lumpur, Malaysia.

As certified trainers, we have trained over 300 journalists, editors and photojournalists in The Star, the No 1 English daily in Malaysia, Bernama, the national news agency and RTM, the national broadcasting station and the Commonwealth Journalists Association (Sarawak) from 2006-2015.

Our full suite of journalism courses include Basic Journalism, Basic Photojournalism, Advance Photojournalism, Multimedia Journalism, Social Media Journalism, Business Journalism and Mobile Video Journalism.

We have also trained over 500 senior management, executives and professionals in multinationals, small-and-medium enterprises and non-governmental organisations on social media, media relations, investor relations, crisis communications and effective spokesperson communications.

We also consult with clients on formulating crisis communications plans and media relations strategies for online and print media and continue to produce news and feature stories for placements in targetted media.

2.0 OBJECTIVES

1. To conduct a two-day interactive and customized training on social media

journalism. 2. To learn to use social media apps responsibly on a daily basis to gather, source,

verify, produce and promote stories from your news organisation. 3. To connect, build and grow a community of followers and fans that are loyal to

your brand.

3.0 KEY BENEFITS AND LEARNING OUTCOMES

1. This two-day programme will help reporters and editors use social media

networks (eg: Twitter, Facebook, LinkedIn, Google+, YouTube, among others) as a means to find new story ideas; connect with readers/viewers in new ways; and promote their own work for the news organisation’s benefit.

2. Participants may already be using some of these tools, but the programme will

provide new tips and techniques, examine case studies and various examples by other news organisations and set best practices and guidelines for planned projects in future.

3. The programme will also demystify the use of social and mobile apps and raise the confidence of your management and staff on how to integrate social media in their daily tasks and workflow management.

4.0 STRUCTURE AND PROGRAMME OUTLINE

DAY 1 9am – 10.15am MODULE 1: SOCIAL MEDIA JOURNALISM

Overview on the social media journalism

Key trends in social media: Statistics in Malaysia, the region and the world

Social networks and the power of friends, fans, followers and commenters

Why news organisation can’t afford to ignore social media

Case studies: MH370 and MH17 10.15am – 10.30am – Tea-break 10.30am – 11.30am MODULE 2: SOCIAL MEDIA AND THE NEWS ORGANISATION

New concepts in journalism: Shareable media, Livestreaming, Crowdsourcing, Community Management, Story Aggregation and Curation.

Live streaming: Live blogging, live tweets, live video

Apps: CoverItLive, YouTube Live, Google+ Hangout

Case studies and examples: How are news organisations using social media Exercise:

1. CoverItLive: Moderate and contribute to a live forum of a simulated live event 2. Manage and moderate a Google+ Hangout

11.30am – 1pm MODULE 3: TWITTER (PART 1)

App run-through: Learn basic and advanced feature sets of Twitter

Shortlinks (bit.ly and tinyurl.com) and hashtags

Twitter clients and apps: Hootsuite, Tweetdeck, Ubersocial

1pm – 2pm: Lunch 2pm – 3.15pm MODULE 3: TWITTER (PART 2)

Uploading photos and videos

Creating lists

Covering live events

Best practices and guidelines for journalists

Case studies: Examples of use of Twitter Exercise:

1. Twitter speed quiz 2. Create 140-character blurbs of stories with short URLs. 3. Twitter scenarios – fielding tweets in real-time.

3.15pm– 3.30pm: Tea break 3.30pm – 5pm MODULE 4: FROM BYLINES TO PERSONAL BRANDING

You are already a brand ambassador for your media organisation. How to use best practices in your social media profiles to promote your media organisation

Taking the leap from bylines to personal branding

Adding value: Shameless plugging vs authentic engagement

Leveraging on professional networks: LinkedIn Groups, Facebook Groups, Google+ Groups and various online journalists associations and networks.

Exercise: Map out your personal brand for the next six months

DAY 2: 9am – 10.15am MODULE 5: FACEBOOK (PART 1)

App run-through: Learn basics and advanced feature sets of Facebook

Creating a Page, Event, Group, Lists

Following newsmakers on Facebook and sourcing for story ideas

Uploading photos, videos, organizing, tagging and lists Exercise:

1. Create a page on Facebook 2. Create a list of newsmakers to follow

10.15am – 10.30am – Tea-break 10.30am – 11am MODULE 5: FACEBOOK (PART 2)

Best Practices and Dos and Don’ts for journalists on Facebook

Social Media Policy: Setting a framework of interactions on Facebook.

Discussion: Comparison feature set Facebook, Google+ and LinkedIn.

Case studies: Successful use of Facebook by reporters and news orgs 11am – 1pm MODULE 6: MOBILE JOURNALISM (PART 1)

Doing it all on one device. Useful apps on Smartphone eg. iPhone, Android Phone, Windows Phone, Blackberry, iPad and Tablets

Apps to file stories

Apps for capturing and editing photos, audio and video

Examples of news organizations using Instagram, Vine, Storify or Storyful 1pm – 2pm: Lunch 2pm – 3.15pm MODULE 6: MOBILE JOURNALISM (PART 2)

Basic video terminology, camera angles: wide shot, medium shot, close up

Framing - rule of thirds, lead space, headroom

Movement - panning & zooming

Lighting

Extra shots: establishing shots, cutaways

Shooting with your smartphone Exercise: Shoot and upload video on YouTube, basic online editing and mixing of audio 3.15pm – 3.30pm: Teabreak 3.30pm – 4.30pm MODULE 7: METRICS AND KPIs

Defining Key Performance Indicators in Social Journalism - Quantity: Pageviews, visitors, posts, comments, tweets, re-tweets, clicks to

shortlinks, number of fans, followers, commenters, subscribers, number of embeds and downloads, new subscribers

- Quality: Conversations, engagement, positive comments, pass-along or buzz value, useful feedback, story ideas for follow-ups or new angles, new sources

Free tools to track, monitor and measure results.

4.30pm – 5pm - Summary by facilitators. - Feedback form and certificate presentation

JULIAN MATTHEWS, Diploma in Multimedia Production, SAE, New Zealand, Certified by Human Resource Development Council Digital media trainer Julian Matthews is one of the pioneers in online journalism in Malaysia. He was the first Malaysian correspondent for AsiaBizTech.com, a Nikkei Business Publications, Inc (NBP) website based in Silicon Valley in 1997 and the Malaysian correspondent for Nikkei Electronics Asia, also published by NBP, for 14 years. Besides NBP, he was also at various times, the Malaysian correspondent for some of the most prominent online technology and business publishers in the Asia Pacific region including CNET, ZDNet and Newsbytes, a Washington Post-Newsweek subsidiary. As a journalist, Julian has contributed to the New Straits Times, The Star and The Edge in Malaysia and the New Zealand Herald. He is skilled in writing and editing news stories as well as doing analyses and features for print and online publications. Julian began his career as a freelancer for New Straits Times, and then as a journalist with The Star in 1984. He switched to travel writing in 1989 and won the Tourist Development Corporation’s Best Travel Writer award that same year. Since 1991, he has established a career as a professional business and technology writer for various corporations, trade publications, magazines and online media. As a web designer, he has developed various websites with strong emphasis on marketing niche services and raising awareness for non-government organisations. As a media consultant, Julian has extended corporate writing services to companies such as IBM, HP, Accenture and Nestlé. Julian designed, developed and presented over 30 workshops on Multimedia Journalism, Social Media Journalism and Mobile Video Journalism for reporters, editors and photographers of The Star, Bernama and RTM which he designed and developed specifically for media professionals transitioning to online media. As a trainer, Julian has trained executives and senior management of multinationals on Effective Media Relations, Effective Investor Relations, Online Advertising, Online Marketing, Corporate Social Media and Crisis Communications. Cited in Asia’s Media Innovators by Stephen Quinn (Konrad Adenauer Stiftung) (The Star Group in Malaysia) also employed former Star journalists Julian and Anita Matthews as multimedia trainers. “We prefer to outsource because we have lots of good trainers in KL. And our training manager is on-board when it comes to multimedia,” Asohan (Aryaduray, former editor for new media) said. In the multimedia training courses Star journalists learned how to create their own slide show and put it on the Internet, shoot video, and use 3G phones to take pictures. They practised how to make a story out of the content they gathered and how to find information on the Internet. On the last day they had to create a multimedia story and put it on the Net.

JOHANN ANNUAR B. Engg, National University of Singapore Dip, International Humanitarian Assistance, Fordham University, New York Johann has been involved in videography for 12 years and runs his own marketing and branding consultancy. He has been actively involved in training journalists and editors in video journalism since 2012. He also occasionally submits travel articles to newspapers and magazines. Johann first began dabbling with videography while he was the Communications Officer for the 1st Singapore Mt Everest Expedition in 1998. He filmed and edited video that was subsequently transmitted via 128Kbps satellite link from base camp to Singapore for screening on broadcast news. He was also responsible for a plethora of communications equipment including two-way radios, satellite communications gear computer systems, video and photo acquisition, editing and dissemination and a solar power grid -- all of which was transported uphill by yak. He also initiated and maintained relationships with relevant Nepalese companies and bodies to facilitate communications for the expedition. Upon graduation, he started his own video production company with three partners to produce corporate videos, short films, documentaries and provide IT solutions for various SMEs and MNCs including a web video solution for international financial conglomerate Citigroup. In 1999, Johann was the technical director for the 1st Singaporean digitally filmed and projected movie called Clocks & Cockroaches, which sold out at GV Great World City cinemas for a week. He has also consulted on various theatre productions as a multimedia director for performances that melded traditional theatre with video. In 2003-4, Johann spent a year and a half on a cycling expedition from Turkey to New Zealand with a friend and updated sponsors and fans with videos, photos and posts at a blog called No Punctures Please. On his return, Johann joined, muvee, a pioneer automated video editing software company that used a patented technology that for users to create professional-quality instant home movies out of unedited video, photos and music. As its Style Director, he conceptualised the video and audio style templates for use with company’s video editing software. Johann is also involved in humanitarian work and serves as a board member of the Medecins Sans Frontieres (MSF) in Hong Kong. He started as a volunteer for a Singaporean NGO for post-tsunami recovery work, leading a health and hygiene education team into Sumatra for multiple missions over a two-year period. Later, he joined as a logistician for MSF and served in missions covering the Kenyan post-election violence and the earthquake in Sichuan, China. He is also the manager and board member of Kampung Temasek, a non-profit, outdoor, eco-education centre in south Johore. His personal motto is: “If you’re not living on the edge, you’re taking up too much space”.

TESTIMONIALS OF PREVIOUS PARTICIPANTS “Being a ‘warga emas’ (senior citizen) I found the course to be very beneficial. The delivery by Mr Matthews was also excellent,” Hussain Ali, deputy chief sub-editor, Bernama "It's a good session where I can actually revive what I've gained earlier from Stephen Quinn's course back in 2009. Impressed that social media is actually expanding and lots can be done in journalism by using social media tools -- as what is taught through this course,” Nabilah Saleh, journalist, Bernama “Informative, an eye-opener for me,” Nuruljannah, journalist, BernamaTV "I have learned many interesting tips from Julian Matthews and could use them in my current and future job scope,” Wan Asmanizan Wan Ahmad Najib, editorial executive, Bernama “The programme has provided me with the basic and advance knowledge about social media and its benefits to be used in my journalistic profession,” Siti Hawa Othman, Assignment Editor/AV “Since I was not so internet-savvy, this programme opened my eyes. I know now that social media can help me in my work as a journalist,” Farhanah Azmi, journalist. “The trainer has good knowledge of the subject that he was presenting. Very informative and an eye opener to social media tools,” Jaiarajo Letchumanan, sub-editor, Bernama “I never knew there was so much I didn't know about social media. About how to connect different media (Facebook, Twitter, blogs) and how to sync them to better manage and update them. Thanks for showing me the tricks and short cuts, we should do this more often,” Suraya Ali, journalist, Bernama “Excellent teaching material and passionate trainer in Julian Matthews,” Leanne Goh, acting group chief editor, The Star “Benefitted tremendously from this workshop! Thanks a lot,” Veera Pandiyan Manickam, associate editor, The Star “This is my 4th course with Trinetizen Media and all four courses have been excellent!” Andrew Sia, chief reporter, The Star “A great fun way to get quickly updated on what social media can offer,” P. Gunasegaram, former managing editor of The Star, currently founding editor, KiniBiz “Great stuff, good ideas. You know your stuff and it helps,” BK Sidhu, news editor, The Star “Julian is a good facilitator who knows his stuff and provides lots of great, relevant resource material. As a bonus, he is easily contactable to answer queries even after the training session,” Tan Shiow Chin, journalist, The Star

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Module 1:

Social Media

Journalism

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Early days…

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The Internet circa 1995

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Internet in 2015

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MH370: Wall-to-wall coverage

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Where is everyone?1.39 billion monthly active users

Malaysia: >16.8 million

1b unique users/month, 6b hrs watched/month100hrs of video uploaded/1 min

284m monthly active usersMalaysia: >1m

700 million active users/month

347m registered usersMalaysia: >2m

300m active usersMalaysia: ?

300 million active users/month

229 million blogs

76.5 million blogs

70 million users10

Sources: Statista(Q4, 2014), Facebook (Q1, 2015), Socialbakers.com ,YouTube , GreyReview,

Google, Tumblr, Instagram, DMR

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People “formerly known as viewers”• Spoilt for choice

• Media agnostic: No single

product/brand/channel loyalty

• Frustrated with all-in-one package, want

customized-for-me media

• Want to be part of process, more engagement

• Increasingly social media-savvy and

empowered

• Emerging as new generation of video

producers, creative class of their own

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People are increasingly spending more time in social and mobile media than any other media

“Fish where the fish are!”

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Living in a selfie world

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Newsmakers are self-publishing

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Celebs have reach + influenceTwitter:

@LisaSurihani : 2.61m Followers

@zizanrajalawak : 1.93m Followers

Facebook Fan Page:

Zizan Razak : 3.56m likes

Lisa Surihani : 2.75m likes

* As of March 29, 2015

Twitter:

@bharianmy : 790k Followers

@StarOnline : 511k Followers

@hmetromy : 369k Followers

@bernamadotcom: 289k Followers

@umonline : 238k Followers

Facebook Fan Page:

Berita Harian : 2.72m likes

Harian Metro : 2.33m likes

Sinar Harian : 1.91m likes

Utusan Online : 1.38m likes

TheStarOnline : 400k likes

Bernama : 201k likes

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Reporters have alternative selves

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Reporters are sourcing ideas for

stories from social networks

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Case study

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Challenges• Fear of change: Journalists, editors not savvy

with explosion of new apps and tools

• Online/mobile not fully embraced by management nor developed as independent entity

• Resources squeezed, management does not want to spend money on new tools, training

• New journalists: Not a vocation, copy and paste culture, attitude, lack of initiative

• Silo thinking in editorial/sections/ad depts

• Online and mobile news sites not generating enough revenue

• A few big media setting up paywalls (may fail)

• Competition from unlikely competitors continues to grow

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Opportunities• Early days yet. Never too late to learn,

vast resources to learn new skills eg: MOOCs

• You can tap into the public as sources of for story ideas, quotes, photos, videos like never before

• More accountability, transparency and community participation in the journalism process. Engage them!

• You can become a brand: Individual journalists/editors may be able to break out on their own and create new ventures for the company or themselves.

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Objectives of this training•Learn how to use social and mobile

applications and tools as part of your online

skill sets

•Learn to use these apps responsibly on a

daily basis to gather, source, verify, produce

and promote stories from your news

organisation

•Connect, build and grow a community of

followers and fans that are loyal to your brand

•Understand social media from a news

business perspective

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1:“It’s never too late to learn,”says Haji Mohamed Abu Hassan, 64-year-old

retired school teacher, Kg Jana Sambungan,

Kamunting. Named oldest Malaysian webmaster

by fan at that time, after winning more than 35

awards for website design.

Published in Golden Surfers, CNet

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2: No test, no licence, no passport.

You alone determine how far you

can go…

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3: The WAO story: Why it matters

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“Technology is nothing. What's

important is that you have a faith

in people, that they're basically

good and smart, and if you give

them tools, they'll do wonderful

things with them,”

Steve Jobs

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Hint: Share some stuff and start the conversation.

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Module 2:

Social media and the

news organisation

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“57 channels and nothing on” –

B.Springsteen

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Challenges to broadcast media• Decentralization of video

• Fragmentation of audience

• Video on varied screens, mobile

• Emergence of a generation of video snackers to season-bingers

• “Good enough” mentality. No need for broadcast quality

• Dark cloud of copyright, no differentiator between premium and free, can’t compete with free

• Survival may be dependent on online ad model

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Multi-screen watchers

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Why social media?1. We cannot be everywhere: social media allows

us to access the masses to get leads, photos, videos, generate story ideas, connect to sources.

2. Traffic from social networks on the rise: referrals to news sites from blogs, Twitter, Facebook, photo/video sites are on the rise.*

3. Social and mobile skill sets enable us to tell our stories in new ways. We can shape conversations, engage communities, create and moderate discussions and deliver a better news experience.

4. Explosion of new apps and tools driving innovation on how media is consumed, created, distributed, shared and enjoyed.

* Link: http://bit.ly/socmedj

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New roles in journalism/publishing

• Web editor

• Community developer

• Search engine optimizer (SEO)

• Multimedia producer

• Digital content producer

• Database programmer

• Data visualization programmer

• Content aggregator or curator

• Director of audience engagement or development

• “Seeking nerdy journalist or journalism

nerd” ** Actual advert for a new publication

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New concepts in journalism

• Spreadable media

• Livestreaming

• Crowdsourcing

• Aggregation & Curation

• Community Building

• Hyperlocalism

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What is spreadable media?

• Henry Jenkins* coins the phrase

spreadable media – to challenge the

metaphor of viral media.

• Viral = connotation is an infection or

contagion you involuntarily give to others

• Spreadable = media you find compelling

and consciously make a choice to pass on

to others via links, posts, social networks,

microblogging, sharing widgets. Motivated

circulation from the grassroots level.* Provost Professor of Communication, Journalism, and Cinematic Arts,

USC Annenberg School for Communication

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Spreadable media

• Power of word-of-mouse: Aggregators,

curators, filters, communicators, evangelizers,

influencers, messaging mavens, content spreaders,

gossip-mongers, antagonizers, community organizers.

• “Earned media” - Content is shared voluntarily

through email, chat, linking, blogs, forums and social

networks (as opposed to paid media eg print ads,

billboards, TVCs)

• Pass-along value – News deemed of value to tell

a friend, a relative, a follower, a fan. It has some

contextual meaning – funny, political, geographical,

historical, societal. “Do your best, link to the rest.”

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Spreadable media: Connect + value

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2.Connect1.Listen

4.Measure

3. Add Value

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Google tips

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10 Google Tips1. Capitalization, quotation marks: Google searches

are NOT case sensitive. Searches for najib razak, Najib

Razak, and nAjiB rAzaK will all return the same results.

Use “quotes” to home-in with specific search

2. Limit to .my sites, - (minus to exclude sites)

Example 1: “najib razak” site:my

Example 2: “najib razak” site: gov.my, “najib razak” -my

3. Either OR. If you want to include either this or that in

result list, use the OR operator (must be upper-case).

Example: rosmah OR najib site:my (Leave out the OR,

Google returns pages that include both terms)

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4. Try searching News, Images

5. Finding specific FiletypesGo to Google > Advanced Search.Try finding Acrobat (pdf), Powerpoint (pps), Word (doc) Excel spreadsheet (xls) files. Eg: filetype:xls site:bnm.gov.my

6. Older stuff and newer stuffOld: Try Google Cached, or www.archive.orgNew: Enter keyword, click Search, More, Updates

7. Find definitions, synonyms eg: define:dodecagon

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8. Tools: Calculator, Metric/Currency Conversion

Eg 1: 233 square feet in square meter OR 233 sq ft =? sq m

Eg 2: USD in ringgit, 5.6 million British pounds in MYR

Eg 3: half a cup in teaspoons9. Flight details

Eg 1: mh123Eg 2: flights from kuala lumpur to langkawi

10. Weather, time,

Eg 1: weather kuala lumpurEg 2: time london

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Monitor keywords using Alerts

1. Monitor specific keyword with Alerts

2. Get an email everytime someone mentions

a company, a personality, a subject matter,

anything that interests you.

3. Popular alert services: Google Alerts:

http://www.google.com/alerts

Yahoo Alerts:

http://alerts.yahoo.com

Twitter alerts:

http://www.tweetalarm.com

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RSS

• Rich Site Summary/Really Simple Syndication is a method to syndicate your web content out to users.

• RSS feeds benefit readers who want to subscribe to timely updates from their favourite blogs or websites or to aggregate feeds from many sites into one place.

• Most blog software generates an automatic RSS feed for others to “subscribe” to that blog.

• Subscribers can use a dedicated software called an RSS reader to scan updates quickly. Popular web-based RSS readers: Feedly, Netvibes.

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Using RSS1. Monitor News, Press releases, Blogs:

Star: http://thestar.com.my/rss/

RMP: http://www.rmp.gov.my/filebase/mainhtm/beritarss-1.xml

KSN: http://www.pmo.gov.my/ksn/rss.php

MOH: http://feeds.feedburner.com/ikdn/

FMT: http://www.freemalaysiatoday.com/feed/rss/

2. Monitor Facebook Pages:

• Copy and paste this link into the new document:http://www.facebook.com/feeds/page.php?format=atom10&id=PASTE_ID_HERE

• Find Facebook Page ID: http://findmyfacebookid.com/

• Paste ID number in “PASTE_ID_HERE”

• Copy feed in Feedly, Netvibes

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Livestreaming

• One definition: Producing and pushing

out content to users in real-time

• Examples: live blogging, live tweets, live

chats, live forums, live video

• Applications: Blogs, Twitter,

CoverItLive, Livestream, Ustream.tv

Google+ Hangout, Meerkat, Periscope

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The Guardian: MH370 live blog

The Guardian MH370 liveblog

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Live blog: Haiti Quake in Guardian

http://www.guardian.co.uk/news/blog/2010/jan/13/haiti-earthquake

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Tips on live blogging

1. Make sure you have enough battery

power or plug in to a power outlet

2. Internet access must be reliable

3. Time-stamp updates and post above the

previous one, freshest take at the top.

4. Follow sports-style reporting: a mix of

play-by-play reporting with analysis and

colour

5. Attribute information and maintain

accuracy

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Tips on live blogging6. Tell readers when you are still working to

verify something as factual

7. If in doubt, leave out

8. Tone: Witty asides are okay for a lifestyle

event but not a plane crash

9. Posting audio clips or digital photos fast

requires practice

10.Best used for controlled events – a

seminar, court case, parliament, public

forum, concert, sports event in which

little movement required

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Tips on attribution

• Always ask for permission: even though you

are their ‘friend’ on social networks doesn’t mean

they want to be quoted. Respect privacy.

• Be skeptical: Photos, videos can be manipulated

• Always attribute to primary source: plagiarism

can get you in serious trouble

• Find and link to primary source. For images:

Use tineye.com, images.google.com

• Caveat: “This information as yet to be verified

through independent sources”Link: http://stevebuttry.wordpress.com/2011/10/31/you-can-quote-me-on-that-advice-on-attribution-for-

journalists/

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Verifying information on social media

• Examine profile: bio,

links, email, previous

updates, retweets,

friends, followers

• Check time of update

esp. breaking news

• Check photos, location,

correlate with other

tweets, updates

• Send email, message,

ask for photosSource:

http://stevebuttry.wordpress.com/2013/01/21/how-to-verify-information-from-tweets-check-it-out/

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Social media policy for journalists

Eg 1: ABC.com.au

• Do not mix the professional and the personal

in ways likely to bring the ABC into disrepute.

• Do not undermine your effectiveness at work.

• Do not imply ABC endorsement of your

personal views.

• Do not disclose confidential information

obtained through work.

Source: http://about.abc.net.au/reports-publications/use-of-social-media-policy/

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• Emerging as one of the best tools to liveblog

• Uses: Minute-by-minute live blogging an

event, Q & A, sports coverage, weekly chats

• Can embed anywhere

• Allows for moderation

or instantly publish

commentary

• Quick polls

Features

• Upload pics, audio and video.

• Newsflash and scoreboard

• Instant replay when done

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Examples of use of CoverItLive

• Anil Netto: anilnetto.com

http://anilnetto.com/malaysian-politics/live-

the-big-debate-soi-lek-vs-guan-eng/

• NST Live

http://nst-live.blogspot.com/

• Oscars Live Content Wall

http://www.coveritlive.com/index.php?option=com_

content&task=view&id=420

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Example: anilnetto.com

http://anilnetto.com/democracy/live-perak-state-assembly-sitting-2/

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Livestream : Ubah.tv

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Google+ Hangout: Sarah Hill/KOMU

http://www.youtube.com/watch?v=xvdhSH3nGZI

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Social media news curation tools

Example 1: Joplin before and after the

tornado: http://bit.ly/joplinstory

Example 2: Rory McIlroy win at US Open

http://bit.ly/rorymcilroy

Example 1: Covering a fire

http://bit.ly/storifylah

Example 2: Saudi Arabia’s women drivers

http://bit.ly/saudidrive

Example 3: The Star GE13 coverage

http://bit.ly/starge13

Emerging curation and aggregation tools ie Storify, Storyful, Keepstream, Curated.by being used to pull together a stream of tweets, status updates, pics and videos on the fly.

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Crowdsourcing: Capture Cincinnati Engaging community through pics

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Crowdsourced photo project• Project started in 2007 by Cincinnati

Enquirer. Readers submitted photos to be

published in a coffee-table book and DVD.

• Successfully sold out, repeated in 2008 and

2009.

• 1,396 photographers submitted 24,395

photos, and 2,473,484 votes cast in ‘09

• Those who submitted/voted were given

discounts on book, eligible for prizes, asked

to promote pics/site to family and friends via

email, blogs, Twitter and Facebook.

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The Guardian and MPs’ expenses

Invited readers to dig through 458,832 pages of

documents of British MPs' expenses to flag up individual

claims, or documents that merit further investigation. Over

25,000 took part and to-date sifted through over 200,000

pages.

The exercise uncovered various

suspicious claims of seeming

extravagance or over-claiming

of items of furniture, electrical

goods, refurbishments and food.

http://mps-expenses.guardian.co.uk/

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Mumbai 2008 attack: Victims list using Google Docs

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Haze: Singaporeans crowdsource

price and source of N95 masks

http://bit.ly/n95maskssg

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Hyperlocalism: SeeClickFix• Allows anyone to file a report and track non-

emergency issues (potholes, graffiti, broken street lights, vandalized playgrounds, etc) anywhere in the world via the internet.

• Instantly informs local councils, community groups, media organizations and governments to “fix” issue

• Empowers communities to improve their neighbourhoods.

• News sites use it to draw visitors and fish for stories.

• Similar:http://www.fixmystreet.com

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Example of SeeClickFix in action

Residents point out suspicious activity in

neighborhood. New Haven Police Dept Tactical

Narcotics Unit alerted, conduct surveillance and

sting operation. Police arrest heroin dealer and

buyer and seize 10 packets of heroin.

Link:

http://www.seeclickfix.com/issues/3998

Pothole problem resolved

Link:

http://www.boston.com/yourtow

n/newton/seeclickfix/

40

http://www.malaysiacrime.com/

21

41

Case study: Ushahidi

• Aggregates information

from the public via

SMS/MMS/email and

visualizes the data on a

map or timeline

• Useful when real-time

responses needed: eg

crisis or disaster, flu

outbreak, election

watch.

• 1st used to map reports of violence in Kenya after the post-

election fallout at the beginning of 2008; used by AlJazeera

for War on Gaza in 2008-09; used in Indian election in 2009

for voter reports; used to map flood in Queensland 2011

42

Exercise: Social media event/story

• Discuss in teams your upcoming event/story

• Social media reach: Build-up to the event/story

• Think of the hashtags, visuals, infographics, photos and videos you will use

• What conversations can you trigger on social media?

• Write a few creative tweets on the upcoming event/story

• Write a creative status update on Facebook on the upcoming event/story

22

43

“In the past you were what you

owned. Now you are what you

share,”Charles Leadbeater

1

1

Module 3: Twitter

2

Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o

Copyright: Lee and Sachi LeFever, Commoncraft

2

3

Twitter in action: Plane crash!

http://www.youtube.com/watch?v=imDFSnklB0k

4

3

5

From Twitter to Front page

6

Lessons

• 1-PERSON: A single person with a smartphone

can make a huge impact globally

• 2-WAY: Some characteristics of social media:

speed, amplification, pass-along value,

archival, offers instant feedback and more

engagement

• LIKE-ME: People care more when it’s someone

“like me”: more human, more real, more visual,

more believable, more authentic

4

7

Would you trust a surgeon who

tweeted your operation?

8

5

9

“Water me, please!”

10

Twitter 101

1.TWEET: A tweet is 140 characters long

2.RETWEET: re-tweet other tweets you think

are worth repeating

3.REPLY: @username: used to reply to

someone or engage in a conversation or as a

hat tip. This a public tweet everyone can see.

Eg: @username “message”

4.DIRECT MESSAGE: dm or d followed by

space, then name of person eg: d username

message OR click > Direct messages

* You can send private message to someone

only if they follow you.

6

11

Short links

• Helps reduce character space. Became

popular with rise of Twitter

• Popular services: tinyurl.com, bit.ly

• Others: is.gd, snipurl.com, tr.im

• When posting a link, use Topsy.com to find

out how popular/timely the link already is

and whether your friends have already

tweeted/posted it.

• Bit.ly provides transparent stats: Add + sign

at the end of shortlink eg: bit.ly/123456+

1. 2.

12

Twitter 101: Using #hashtags

• The Hash Tag aka Pound Symbol [#] is

used to categorize tweets into topics,

events, trends. A hashtag organizes

tweets into keywords that are linkable eg:

#raok

• Search specific hashtags and “Save

Search” for future reference.

• Tip: Use a unique hashtag for specific

event or incident or eg: #annualdinner15

(make sure no one is using it first)

7

13

Compose first tweet

Click on

Tweet + Link + Hashtag = 140

characters

14

Must-know Twitter Basics

Settings: Profile

Time Zone/Location

Email Notifications

Design

Follow

Tweet

RT

Reply @Username

Shortlink

Messages(DM)

#hashtag

Favorite

Interactions

Mentions

Searches

Lists

Trends

Post a photo

Post a video

Post to Facebook

Selective Tweets

Block spammer

Who To Follow

Apps

8

15

Exercise: Twitter

• Go to Twitter (set up account, if you don’t

already have one)

• Find a news story from your site to tweet

• Make a shortlink using bit.ly of that story link

• Create tweet and add the short link

• Find people to follow

• Create a list

• Re-tweet another person’s tweet

• Post a photo

16

Exercise: TwitterFind a story in a news site, create a short link

using http://bit.ly, tweet it in these voices:

Professional

Casual

Commentary

Quotable

Inside story

Funny

9

17

Sample Twitter Accts/Lists

• Media on Twitter: http://www.mediaontwitter.com

• Journalists on Twitter: http://muckrack.com

• List of Malaysian journalists:

http://twitter.com/trinetizen/malaysian-journalists

• List of Malaysian media:

http://twitter.com/trinetizen/malaysian-media

• List of Malaysian politicians:

http://twitter.com/trinetizen/malaysian-politicians

• List of Malaysian celebs:

http://twitter.com/trinetizen/malaysian-celebs

• List of Malaysian brands:

http://twitter.com/trinetizen/malaysian-brands

18

How are journalists using Twitter• Posting breaking news

• Monitoring newsmakers,

early warning system

• Promoting stories

• Providing insider views

in parliament, court,

disasters, major events

• Doing interviews

• Researching trends

• Finding leads, tips,

sources, angles, photos

• Posting on-site photos

• Community building,

networking, tweetups

• Posting updates to drive traffic to primary website or blogs

• Connecting with editorial team

• Coordinating, updating decentralized teams

• Mentoring• Work-related problem-

solving• Event planning• Showing human side• Purely social

10

Twitter: Best practices for journalists

1. Fill your profile: Use proper headshot, real name

2. Listen: Follow popular tweeters first

3. Share and cite: Find great stuff to share, cite

sources

4. Tweet your beat: Use hashtags, lists

5. Be authentic and interact: Don’t be robotic

6. Be active! Tweet, re-tweet regularly

7. Don’t hard sell: If you are plugging your own

story, say so. Preface with “Shameless plug…”

8. Have personal opinions but know when to draw

the line (you still represent the company 24/7).

Preface a personal opinion with IMHO, or “My

personal opinion is…”

20

Useful Twitter apps

• Twitter clients: Tweetdeck, Ubersocial,

Hootsuite

• TweetAlarm, Twilert: Put in a keyword and

get emails when others tweet it

• Twellow, Tweepz: Search for tweeple

• Twitter Photo, Instagram: Post photos

• Vine, Instagram Video, Meerkat,

Periscope: Post videos

• Twapperkeeper: Archives tweets

• Tweetstats: Graphs your stats

11

21

Useful Twitter analytics

• Twitter Analytics: http://analytics.twitter.com

• Rowfeeder: http://rowfeeder.com/

• Tweetstats: http://tweetstats.com

• Twittercounter: http://twittercounter.com

• The Archivist: http://archivist.visitmix.com

• Klout: http://klout.com

• Twitter Grader: http://tweet.grader.com

• Twitalyzer: http://twitalyzer.com

• FollowerWonk: http://followerwonk.com

1

1

Module 4: Personal Branding

And Journalism

2

Power is shifting from institutionsto the individual journalist

• Readers are gravitating to the work of individual writers and voices, and away somewhat from institutional brand.

• Journalists who have left legacy news organizations are attracting funding to create their own websites and become independent contractors, offering expert coverage to many places.

Examples: Huffington Post, TechCrunch, Talking Points MemoLocal examples: MalaysiaKini, The Malaysian Insider, The Malay Mail Online, Free Malaysia Today, Digitalnewsasia.com

Source: http://www.stateofthemedia.org

2

3

Why personal branding matters• In traditional media you are a faceless

byline or an end credit

• On the net you are what you share: your images, your stories, your videos, your resume, your profiles, your comments, your status updates, your tweets, your favourite books, music, movies, links, your bookmarks.

• If you identify yourself as an employee of your media organisation, you are already a brand ambassador for the company

4

Brands permeate every waking moment of our lives

3

5

“The art of marketing is the art of brand-

building. If you are not a brand, you are

a commodity. Then price is everything

and the low-cost producer is the only

winner.”

Philip Kotler, marketing guru

6

Brands and eggs

4

7

Made in Germany

Made in Japan

Made in Switzerland

Made in Italy

Made in U.S.A

Made in Malaysia

8

Brands can dominate a category

5

9

Brands can differentiate within a category: Luxury car versus…

“Engineering excellence”

“High performance”

“Safety”

10

Brands = personality

6

11

Your image matters

12

Expect to be attacked

7

13

Brands can evolve

14

“I wanted the campaign

to be very bold, very

sensual and very

atmospheric. To carry off

all these references and

all this sophistication,

we needed the ultimate

performer, and for me,

that was Madonna,”

Louis Vuitton designer

Marc Jacobs

8

15

“In technoratic and colourless

times, brands bring warmth,

familiarity and trust.”

Peter Brabeck-Letmathe,

former CEO, Nestle

16

9

17

Exercise: Personal brand audit

• Search your “full name” (with quotes) or

byline on Google, Google Images

• Rate the first page results: positive,

negative, neutral, doppelganger?

• Do the first page results link accurately to

your story, your media org, your personal

website, your blog, your social network

profile, your resume, your image?

18

Personal audit “your name”

Google

search

Google

images

Google

news

Positive

Negative

Neutral

Doppelganger

10

19

Case study:

Barack Obama

and Social Media

20

Barack Obama: Yes We Can?

• A black guy…

• With a funny name…

• And that notorious middle

name…

• Having serious

inexperience problems…

• Wearing this outfit….

• Wanted to be the next

president?

11

21

22

12

23

24

So what does your personal brand stand for?

accountable accurate adventurous authentic brave bold caring classy cool consistent creative credible curious daring driven dynamic exciting efficient energetic fearless fun futuristic gentle genuine human humble healthy imaginative innovative inspiring intense irreverent joyful jovial kind loving nurturing organised persistent professional powerful passionate provocative reliable radical resolute sensuous sensible sincere smart steady strong sexy soulful technological trustworthy uncommon undaunted unexpected unorthodox unusual unwavering

vociferous visionary

13

25

Social media and the banana leaf

26

Digital banana leaf

14

27

1st Social Media President

28

Obama vs McCain

• Obama web team was led by Blue State Digital formerly from

Howard Dean’s 2004 campaign who built the social network

My.Barack.Obama.

• Key member who joined team was Chris Hughes, a co-founder of

Facebook

• Team posted more varied content in many more online sites. Eg:

1819 videos on YouTube compared to 330 on McCain’s channel.

• He followed everyone who followed him on Twitter.

• His emails sounded personal and were crucial in raising over

US$300m of the US$650m he raised

15

29

The stats

Source: Edelman

30

Connecting online• Easy: MyBO made it easy to recruit

others, create your own group, organize

fundraisers, host an event and get

updates.

• Familiar: Online tools used were similar to

Facebook, MySpace, Meetup and other

popular tools – learning curve was easy.

• Go to the people: Posted content on 15

social networks – fished where the fish

were.

• Apps and widgets: Released free iPhone

app that gave people up-to-date

information on key events in their area.

16

31

Blog

32

Facebook and 14 other social networks

17

33

1,800 YouTube videos

34

Staying connected in 2010

18

35

36

Lessons from Obama 08

• Fish where the fish are

• Be transparent and authentic

• Your constituents, fans, followers, readers,

viewers, audience expect you to react to

their feedback

• A little shameless self-plugging can go a

long way

• Show up and engage with them in real life

19

37

Example: Niki Cheong

38

The inside story on a blog

20

39

Tweet, status update on Facebook

40

Using available platforms

• Sign up with Yahoo or Gmail = Free

• Facebook, LinkedIn, Twitter, G+ (social

networks) = Free

• Blogger, Wordpress, Tumblr, Pinterest =

Free

• iTunes (podcasts) = Free

• YouTube, Vine, Vimeo (video) = Free

• Instagram, Picasa, Flickr (photos) = Free

Do you sense a pattern?

Source: Lee Aase, Mayo Clinic

21

41

Best practices: Personal branding

• Set up a personal website, or archive

your stories on a blog

• Update profiles on LinkedIn, Facebook,

Twitter, G+

• Post photos or videos regularly

• Post useful tweets, status updates, blog

posts and link to the rest

• Become the go-to person of your beat

• Contribute ideas to professional groupsMORE: http://www.chrisbrogan.com/100-personal-branding-tactics-

using-social-media/

42

Your digital neighbourhood matters

300

90,000

27,000,000

22

43

Media brands are increasingly

defined more by the community

http://www.flickr.com/photos/hankins/

44

1

1

Module 5: Facebook

2

Set up Facebook account (if you haven’t already)

2

3

Must-know Facebook Basics

Edit Profile

Update Status

Add Photo/Video

Create Album

Add File

Send message

Chat

Friend Request

Notifications

Like

Comment

Share

Tag

List

Notes

Privacy Settings

Acct Settings

Create A Page

Create Events

Vanity URL

Search

4

Facebook Page Basics

• How To Start A Page:

http://www.facebook.com/pages/create.php

• 12 Best Practices for media companies

http://bit.ly/12bestpractices

• 12 Best Practices for journalists

http://bit.ly/12forjournos

3

5

Facebook: Best practices

• Fill up About section

• Use authentic photos, fill up profile on things

you like

• Turn on Follow– Go to your settings

– Click Followers in the left column

– Choose Everybody next to Who Can Follow Me?

• Post news links but try to include a quote

from the source, or your own comments,

analysis, view

• Use Interests lists

6

Tips on Facebook

1. Share: Be useful, offer tips, guides, timely information. Link to interesting stories.

2. Be generous. Answer questions of those in need, don’t just take.

3. Do promote your own stories, but provide some other value-add, this is not just a broadcast medium. Avoid shameless plugs on how wonderful you are.

4. Be human: Show you care, be witty, disclose your personal interests, it helps to get to know you better.

4

7

5. Don’t overdo the silly things or clog up

your feed with YouTube videos

6. Start a page for your beat: Keep it

public, you have option to kick out

members

7. Have two or three admins as backups

for brand/community pages.

8. Use apps to automate stuff, but don’t

overdo it: Blogposts, Twitter updates (http://apps.facebook.com/selectivetwitter/)

Tips on Facebook

8

Facebook and Journalism

1. Find leads: conversations and topics that

intrigue you that you can turn into stories.

2. Follow friends, companies, events,

groups, fan pages.

3. Solicit for ideas, sources, interview

subjects, questions for upcoming

interview subjects.

4. Reach out to friends of friends - you

never know when someone can connect

you to what you are looking for.

5

9

What works• Commentary and analysis on current events and breaking

news receives 3x as many likes and 2x as many shares as the average

post. Also, highlighting controversial stories on debatable subject matter

can double the number of likes and shares the post receives.

• Reader shout-outs can increase in feedback by as much as 4x.

Also, asking for recommendations can lead to a 3x increase in comments

above an average post.

• In-depth analyses on global issues can yield a 1.5x

increase in likes and 2.5x increase in shares.

• Powerful photos can yield an increase of a 2x in engagement

(likes, comments and shares). Also, behind-the-scenes photos resulted in

up to a 4x increase in engagement (likes, comments, shares).

• Humour in posts or a humorous picture can yield a 1.5x increase in

likes and almost 5x increase in shares. Humor often shows the lighter and

more personal side of the journalist, which is likely why it results in higher

engagement.Source: Facebook + Journalists

10

A word of caution…• Don’t sign up for every

game/quiz and bug people

constantly.

• Don’t post updates in anger

and in spite. Nothing is

private on Facebook.

• Your personal views are

your own, preface that if you

think it may offend your

boss/management.

• Do not disclose confidential

information obtained

through work that may bring

the company into disrepute.

• Don’t undermine your

effectiveness at work.

• “Friending” should not be

taken literally – but others

may misconstrue this as

being partisan or biased.

• Avoid racial, religious slurs

and personal attacks.

• You are still a reporter 24/7:

Verify facts, identify sources

before passing along news.

Make it clear if you are

skeptical of veracity of

information, if you are.

6

11

Exercise: Facebook

• Upload photos, videos

• Create a list of newsmakers

• Create a page and an event on Facebook

• Tip: Pages vs Groups: Pages are better

for a long-term relationships with your

fans, readers or customers; Groups are

better for hosting an active discussion

and attracting quick attention. Community

pages are for generic causes or topics.

http://bit.ly/pagesvsgroups

1

Module 6:

Mobile journalism

Useful apps• Real-time chatting: FB Messenger,

WhatsApp, Viber, WeChat, Line

• Taking notes: Evernote

• Recorder: PCM Recorder

• To-do lists: Wunderlist

• Upload photos: Dropbox

• Email: Gmail, Y!Mail

• Photos: Instagram

• Videos: Keek, Vine

• Twitter clients: Hootsuite, Tweetdeck,

Ubersocial

2

7 basic rules of shooting video

1. Shoot in landscape mode

2. Rule-of-thirds

3. Keep it steady

4. Minimize movement

5. Don’t zoom

6. Keep the light behind you

7. Avoid noise and distractions

Video 101

Video 101: Shootinghttp://video101course.com/shooting/index.html

5-shot sequence, 10 secondshttp://www.jou.ufl.edu/faculty/mmcadams/video/five_shot.html

3

Uploading raw footage - iPhone

• Select the video you want to share– Thru the camera roll (click photos)

– Or by clicking on the thumbnail in the camera app

• Click on the share icon– If you can’t see the icon, click once on the screen

• Select “Send to YouTube”– type in Title & Description

– select a tag & category

– change to ‘unlisted’

• Click ‘Publish’

Uploading raw footage – Android

• Select the video you wish to share

– Thru the gallery

– Or by clicking on the thumbnail in the camera app

– click & hold on the video you wish to upload

– You can select more than one

• click “Share”

• click “YouTube”

– set a Title

– click “More details”

– add a Description

– Select “Unlisted”

• click “Upload”

4

Uploading raw footage - PC

• Transfer from Phone to Laptop

• Login to YouTube account

• click “upload”

• click “Select files from your computer”

• click on the file you want to upload

• click “Open”

• VERY IMPT: Under “Privacy Settings” select “unlisted”

Uploading raw footage - PC

• Title

• Click on “Advanced Settings”

• Location

• Date

• Playlist

• Share

5

EDITING

• Understanding the video editing software

– http://www.youtube.com/editor

– Log in

– Change title of project

• 3 main spaces:

– Media (and media type selection bar)

– Preview Monitor

– Timeline

EDITING

• Threading it together

– Select the clips you will use

– Arrange them on the timeline

– Colour correction

– Tighten the edit (when in doubt, CUT!)

6

EDITING

– Titles & captions

– Transitions & Effects

– Add the sound

– Save the project

– Export the edited project

Mobile video apps

– Better shooting

• CinePro or Filmic Pro (iPhone)

• Capture and Precorder (iPhone)

• IgCamera (Android)

– In-device editing

• Vimeo

• iMovie (iPhone)

• AndroMedia or Clesh (Android)

• WeVideo

1

1

Module 7:

MetricsMeasuring social media

journalism projects

2

How do you measure success in print?

• Circulation, readership, subscription

• Advertising

• Letters to the editor

• Participation in marketing events, charity

runs, contests, donations

• Focus groups: Determine what people

read, what’s popular and why

• Eyetrack studies: Determine how people

read what they read and why

2

3

Measuring in online and mobile world

• Quantitative:– Page views

– Unique Visitors

– Time spent

– Engagement

– Online advertising (conversions)• Most emailed, most viewed, most visited, most downloaded

• Facebook: Number of friends, fans, participants in event, reach and

engagement rate

• Twitter: Number of followers, tweets, re-tweets, favourited, clicks to short

links (eg: bit.ly provides stats)

• Blogs: Number of pageviews, visitors, number of comments, re-posts,

mentions on other blogs, RSS subscriptions

• Video, podcasts: Number of views, embeds, downloads

• Apps, widgets, badges: Downloads

4

Measuring in online

and mobile worlds• Qualitative:

– Were we able to resolve a community issue, avert a crisis

or injustice, save costs, improve an infrastructure, inspire

change, encourage action from authorities for our readers

– Blog/Twitter/Facebook Comments:

Positive/negative/neutral

• Did we learn something that we didn’t know before?

• Did our readers learn something?

• Were we able to engage our readers in new

conversations?

– Interaction and conversations:

• What are people blogging/tweeting about our stories?

3

5

Tools to track and monitor

• Google Analytics

• Google Alerts

• Tweetbeep

• Social Mention

• Xinu

• Feedburner

• Social Too

• BoardTracker

• BackType

• KeoTag

• Compete

• Trackur

Commercial: Nielsen BuzzMetrics, Radian6, TNS

Cymfony, Ubervu

6

4

7

Signs of success… on

When your brand is Googled:

1. Leads to story or set of stories on websites, social media

pages or clients’ news sites

2. Leads to active discussions on issues related to stories or

social media networks quoting your brands as the source

3. Leads to blogs and commentary on other sites linked to

your stories or project.

4. Does not lead to something controversial or negative,

(unless a lesson to be learnt)

When your bylines are individually Googled:

1. Doesn’t come up blank.

2. Leads to your blog, webpage, social media profiles or

pages, individual or brand photo or video site

8

Signs of success…on blogs,

microblogs, social networks Your followers, fans are rising

They update their followers regularly and link to your stories

They share, re-tweet your posts, tweets

They voluntarily answer questions

They have interesting things to say about your posts, stories

or social media projects

They respond to your solicitation for story ideas, feedback, on

polls and offer to help

They show genuine interest in engaging with the community

you are building

5

9