Retaining Customers Using 

Social Media

“Please feel free to Tweet @wvrknight during this session”

Sales Techniques for SME

Warren KnightSpeaker / Author / Consultant

CEO, co-founder of GloopleSpeaker & Trainer F7Social

20 years Retail Experience5 years Social Media

International Business

Social Media for Business

Online store

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook

store

GroupBuy & FlashSale

Refer a friend

Social integration

Mobile platform

Affiliate network

Production Era

Henry Ford 1920’s

Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 ($33) > $280

Marketing Era

1950’s 1st TV Advert

"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”

Brands told us what they

want us to buy

Now Only 14% of us

trust Advertising

78% of us trust our Friends recommendation of a product or

service

SoLoMo Era

Connected 24/7

Our philosophy is to fish where the fish areAdam Brown – Coca Cola 42 Million

“Likes”

How to Find Your Customers

“Let’s Chat”

Monitor

Respond

Amplify

Lead

We can all be broadcasters

Broadcast

What is Content Marketing

Blogging – 4x more popular with Google

Video + Podcasting

E-Mail Marketing

Flickr, Picasa

Social: Twitter, Google+, Facebook

Case Studies, White Papers, eBooks

Tumbler, Posterous

The Power of Content Marketing

Tribes

Build Your Community

Social Shopping

PinterestPinterest

Instagram

Mobile

Foursquare

Location Based Marketing

Buy Through Your TV

ZeeBox

Consultancy / Training / Mentoring

Tell us What You

Think