socia investment grow dramaticall, but roi proof remains elusive
TRANSCRIPT
Social Investments Grow Dramatically, But ROI PROOF REMAINS ELUSIVE
Social Marketing HIGHEST
Growth Area
AMA/Duke 2011
+ 5 years
9.9%of currentmarketing budget
17.7%of 2016marketing budget
Marketing Investments areSIGNIFICANTAverage marketing spend/revenue per company:
% revenue
AMA/Duke 2011
8.5%
7.6%
10.0%
7.6%
B2B ProductB2B ServicesB2C ProductB2C Service
said social media wasIMPORTANT
to achieving theirBIGGEST
marketing goal this yearMashable
87%
Top 3 Social MarketingPRIORITIES
MarketingSherpa 2011
Convert Social Media Members into paying customers
Measurable increase in lead generation
Measurable increase in ROI
1
2
3
Lack of Competitive & Economic Justification �reatensFUTURE SOCIAL INVESTMENTS
75% of B2B Social Marketerscurrently don’t measure the ROI of social initiatives
MarketingProfs
48% indicate Creating ROI Measures is highest social strategic priority
Altimeter Group
61% say their organizations are poor or very poor at measuring ROI from social media
E-consultancy survey of 400 companies, Jan 2010
• Benchmark social media marketing performance vs. competitors
• Prove and improve competitive advantage
• Assess the value of campaigns, channels and users
• Generate custom insight and reports
• Stand-alone or integrate w/ current monitoring solutions
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Financial ValueFinancial Value
Company XYZCompetitor 1 Competitor 3
Competitor 2 Peer AveragePeer Leaders
LEGEND
$100,000
$ 80,000
$ 60,000
$ 40,000
$ 20,000
$ 01 5432
RiskRisk
Company XYZCompetitor 1 Competitor 3
Competitor 2 Peer AveragePeer Leaders
LEGEND
45%
40%
35%
30%
25%
20%1 5432
Level of EngagementLevel of Engagement
Company XYZCompetitor 1 Competitor 3
Competitor 2 Peer AveragePeer Leaders
LEGEND
45%
40%
35%
30%
25%
20%1 5432
LEGEND
45%
40%
35%
30%
25%
20%1 5432
Brand PassionBrand Passion
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Akonna is an emerging SaaS provider for measuring, proving and improving the ROI of marketing campaigns and social media efforts. http://www.akonna.com
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