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Social Media for Business Waste of Time or Winning Ticket? 10 for 10 Series, Fredericksburg CofC

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Page 1: Soc med 10for10_2010

Social Media for BusinessWaste of Time or Winning Ticket?

10 for 10 Series, Fredericksburg CofC

Page 2: Soc med 10for10_2010
Page 3: Soc med 10for10_2010

Do We Have Time For This?

Page 4: Soc med 10for10_2010

Riding Technology Waves

Page 5: Soc med 10for10_2010

Tip #1: Google Your Company

Page 6: Soc med 10for10_2010

Choices, Choices, Choices

Page 7: Soc med 10for10_2010

Have you heard this one?

•“Social media is a fad. Like CB Radio.”

•“Our CEO wants a blog.”

•“Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”

•“We need a Facebook fan page.”

•“Just put it out there, they will use it.”

•“Which of you whiny, ungrateful $#@ posted this?!”

Page 8: Soc med 10for10_2010

Tip #2: Check Into These

Page 9: Soc med 10for10_2010

Tip #3: Watch for Snake Oil

Apply Credibility Tests to Enthusiasts, Vendors

Page 10: Soc med 10for10_2010

Run Away!• “EVERY business needs a <Twitter> presence.”

• First you need a blog…• Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …

Page 11: Soc med 10for10_2010

More Like It• “Let’s see how traffic flows through your website.”

• “Who are your best customers?”• “Who are the opinion leaders in your industry?”

• “What are we trying to accomplish?”

• “What are you doing with eMail?”

• “Is your website ready for the traffic?”

Page 12: Soc med 10for10_2010

Tip #4: Website First

Page 13: Soc med 10for10_2010

Tip #5: Pick ONE Target First

• Employee collaboration

• Status updates

• Knowledge management

• Employee engagement

• Executive communications

•Word of Mouth Marketing

•PR

•Customer service

•Recruiting/HR

•Professional networking

Inside the company

Outside the company

Page 14: Soc med 10for10_2010

Tip #6: Let Your People Help

Don’t prevent your employees from participating

“Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another.

Companies cannot use social tools with their customers and not also allow their employees to utilize them.”

Jakob Nielsen, Nielsen Norman Group

Page 15: Soc med 10for10_2010

Tip #7: Create an Influence Map

Page 16: Soc med 10for10_2010

Tip #8: Communicate Guidelines

Page 17: Soc med 10for10_2010

Tip #9: Tell Your Stories •Re

•We were founded!

•The Geniuses who founded us!

•Our savvy investors got on board

•Our business is featured in WSJ

•Our business is featured on Oprah

•Our company goes public

•Our company is acquired!!!

Page 18: Soc med 10for10_2010

Tip #10: Maintain Your Pace

Check and participate:

•Water cooler times

•Not too much at once

•Once a week at least

Page 19: Soc med 10for10_2010

•Claim your profiles

•Be authentic - REAL

•Jump in and try it, small steps

•Have goals and a simple plan

•Pilot, fail fast

•Share juicy content

•Get help with training & strategy

•Make sure someone closes the loop

Page 20: Soc med 10for10_2010

Twitter: @firecatsue

LinkedIn: susanprice

Facebook: http://profile.to/susanprice

firecatstudio.com

email: [email protected]

mailto:[email protected]
Page 21: Soc med 10for10_2010

QUESTIONS & DISCUSSION

Thanks for inviting me!


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