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Social Media + Congress Lyndon B Johnson School of Public Affairs The University of Texas at Austin Professor Sherri Greenberg Research conducted Aug 2011- May 2012

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Page 1: Greenberg soc med & congress

Social Media +

Congress

Lyndon B Johnson School of Public AffairsThe University of Texas at Austin

Professor Sherri GreenbergResearch conducted Aug 2011- May 2012

Page 2: Greenberg soc med & congress

Context

• 98% of Members of Congress use at least one social media platform• 72% of Members use all three platforms studied• Only 11 Members have not adopted any social media

platform.

Page 3: Greenberg soc med & congress

Facebook

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Twitter

Page 5: Greenberg soc med & congress

Overall Social Media Adoption

Facebook TwitterCongress 418 408Republicans 236 235

Democrats 182 173House 342 333Senate 76 75House (R) 199 199House (D) 143 134Senate (R) 37 36Senate (D) 39 39

Page 6: Greenberg soc med & congress

Average Posts per Member per Day

Facebook Twitter

Congress 0.63 1.24Republicans 0.73 1.28

Democrats 0.49 1.18

House 0.61 1.18

Senate 0.68 1.51

House R 0.71 1.23

House D 0.48 1.09Senate R 0.84 1.53Senate D 0.53 1.49

Page 7: Greenberg soc med & congress

Purpose by Party

Page 8: Greenberg soc med & congress

Distribution of Posts & Tweets

Page 9: Greenberg soc med & congress

House Members Total Facebook Likes


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