so you want to know about adsense?
DESCRIPTION
It seems weird to talk about AdSense in 2013 but I've been recently asked to do it and here are my memories of the AdSense daysTRANSCRIPT
Google AdSense
Hmmmmm…
Some Subtitles This Slide Deck Could Have Had
• Reminiscing the Good Old Days• Is It Even Worth the Hassle Now?• In 2013… Seriously?• You Sure It’s AdSense You Want to Hear
About?
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Steady Decline
AdSense AdCents
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Proof? Google Image search for “AdSense Cheque”
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A Bit of History
• Launched in 2003• By early 2005 AdSense accounted for an
estimated 15 percent of Google's total revenues
• In 2005 Google starts a dedicated “Inside AdSense” blog (http://adsense.blogspot.com)
• In 2007 Google introduced changes to AdSense that resulted in many accounts getting suspended
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How It Works
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Approval
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Create Ads
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Create Ads
Publisher ID is what identifies you as an ad publisher
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The Reverse Side…
When an advertiser places an ad via AdWords they can select where to place it:
Display network = AdSense publishers
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Next…
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Reporting
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Payment Methods
• Cheque• Wire transfer
Upon reaching at least $100 during a pay period (Earnings roll over from previous periods)
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How Profit Is Shared
Advertiser CPC
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Some Rules…
• You can only have one account• You cannot encourage your visitors to click the
ads• You cannot have pages with ads only• There are certain banned topics where ads
won’t display (some may even get your account banned)
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Some Adverse Effects of AdSense Business Model
• MFA sites • Scrapers • AdSense Arbitrage
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Was It Profitable? – You Bet!
People used to buy houses with money they made via Adsense
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The Backlash…
2007 AdSense update was not the last thing to hurt publishers
Google Panda update has hurt sites with heavy ads
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Where Did Everyone Go After 2007?
• Affiliate marketing• (Less) Other contextual programs (Chitika,
Infolinks, Kontera, AdBrite, etc.)
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P.S. My Last AdSense Check
(For one of my accounts, anyway)
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Like me reminiscing the good old days? Feel free to follow me to see what I’m up to today!
Me:SEO consultant at irishwonder.com, CMO of
ContentMango• [email protected]• Twitter: @irishwonder• Facebook:
http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonder
ContentMango:http://[email protected]