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India Blog School http://blogschool.in Digital Inspiration http://www.labnol.org

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Page 1: AdSense - Amit Agarwal

India Blog Schoolhttp://blogschool.in

Digital Inspiration http://www.labnol.org

Page 2: AdSense - Amit Agarwal

Stop Feeling Shy

Page 3: AdSense - Amit Agarwal

Big is Better

Page 4: AdSense - Amit Agarwal

The F Pattern

useit.com

Page 5: AdSense - Amit Agarwal

Middle, Above the Fold

google.com

Page 6: AdSense - Amit Agarwal

Colors & Fonts

Page 7: AdSense - Amit Agarwal

What’s Your Style

Ads within content Ads adjacent to content

Light background behind ads Blend Blend or complement

Dark background behind ads Blend, complement, or contrast Contrast or complement

Page 8: AdSense - Amit Agarwal

Improve Relevance

Page 9: AdSense - Amit Agarwal

Site Search

Page 10: AdSense - Amit Agarwal

CPM, CPC or Link Units?

Page 11: AdSense - Amit Agarwal

Placement Example

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Ask Mom or CrazyEgg

Flickr

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Image Search

Page 14: AdSense - Amit Agarwal

Flickr for Traffic

www.briansolis.com

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Links and Citations

Help Search EnginesAuthorityGood Anchor TextThe Dreaded Back Button 

Flickr

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Master Analytics 

High CTR but Low CPMTrack Problems Early

adsense‐[email protected]

Bounce RateVisitor Locations

AdSense SandboxReferral Sources

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Placement Targeting

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Typical MistakesDiluted Title / Slug

“My Personal Technology Blog – Why I Love My iPod” 

Too many pages with similar titles / contentMake life easy for Advertisers

Wasting VisitsNOINDEX, FOLLOW for tag pages

Allowing Stop Words  in CommentsSmart PricingFeeling Complacent

If it ain’t broke, don’t fix it – Bad Idea

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Fresh Contentsingle.php

feeds-rss2.php

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Steal Ideas

AdSense Case StudiesMedia Sites – CNN, NYT, Network 18, etc.Premium PublishersWebmaster World

SeniorsPreferred Members

Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo

Page 22: AdSense - Amit Agarwal

AdSense Alternatives

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Selling Direct Ads

Audience – Quantcast, Visitor SurveysAd Formats / SpecsDeciding Ad RatesPayment OptionsGoogle Ad ManagerTestimonialsMake it Easy

http://www.bbcreachingmillions.com/http://www.cnnmediainfo.com/http://www.labnol.org/advertise/

Page 24: AdSense - Amit Agarwal

Amit Agarwalhttp://www.labnol.org