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[i]MPACT?

wantyoutohost

01

INTR

OD

UC

TIO

N WHY [i]MPACT?

Because it is time for a braver generation.

[i]MPACT, short for ‘I IMPACT’ is not just an event - it is a movement, a movement of posi-tive action. [i]MPACT first kicked off on the 4th of August 2012, with its debut event held at the Black Box and White Box, MAP@Publika. It featured prominent change makers giving talks and workshops - sharing both their knowledge and skill to all participants. We gathered change makers from all fields such as poetry, media, design and advocation to prove once and for all that there is no one way of making an impact.

However, only being able to accommodate an audience of about 150, we are now call-ing out to you to spread this movement by organising your own [i]MPACT in your lo-cal school/college/university/company or lo-cal community! Spread the message and in-spiration as good things become even better when shared. With guidance from us, take ac-tion now and hold your very own [i]MPACT!

Interested to know more, please continue reading our guide or please contact us at impact(at)ukeconline.com.

Lets make it simple.

[i]MPACT’s aim is to encour-age positive action amongst the youth. We believe that action speaks louder than words, thus to get the ball roll-ing, we hope to get people to stand up and take the ac-tion necessary to benefit the local community - however small those actions may be.

THEGUIDELINES

“Everything should be made as simple as possible. Not simpler.”

“Everything should be made as simple as possible. Not simpler.”

THETHREE

STEPPROCESSI

IIIII

[i]MPACT:ThinkA series of talks by change mak-ers - those who have had experience in conducting impactful projects. This step is aimed to inspire the participants to come up with their own ideas of im-pacting their community by exposing them to different kinds of action (e.g.

01

Adopting a very minimalist approach, each speaker will be given at most 20 minutes to share their stories with the audience. To encourage more personal interactions between participants and speakers, we suggest to not have formal Q&A sessions to allocate more time for intimate networking.

02

[i]MPACT:LearnA series of workshops conducted by change makers. Once participants have ideas in mind, this is the next step of making those ideas reality. Through these series of workshops, participants will be able to gain the essential skills (such as event man-agement, marketing and branding) which may aid the implementation of those ideas.

Workshops conducted should be interac-tive and intimate. We suggest a capac-ity of about 20-30 people - just enough for participants to work in groups without feeling crowded. As this is just a guide-line, in this step, we leave it to you to de-cide which skill your event would like to concentrate on and how your workshops would be conducted. It is all up to you!02

03[i]MPACT:ActAfter getting inspiration and gaining the skills needed to implement those ideas, now its time for the final step:

The [i]MPACT Team has made available an [i]MPACT: Act Toolkit which aims to guide these actions by providing essential information to project management as well as providing each impactor with a guide to measuring their proj-ect’s impact through both quan-titative and qualitative methods.

Feel free to download this Toolkit and distribute them to your partici-pants. You can also use it to mea-sure your own event’s impact too!

ACTION

[ ]i mpact//KDU

BRANDINGFor the branding of the event, we ask you to use: [i]MPACT//(name of organisation).

Eg. [i]MPACT//Taylors [i]MPACT//KDU University

We will send you the logo and font via email. We also request you use the same font as our logo to spell out your organisation - Clarendon LT Regular. The shade of orange is C(0) M(80) Y(100) K(0) or R(254) G(90) B(19).

it is culture that most affects the development and marketing of brands

“ “

07

We advise you utilise all social media web-sites to promote you event. For our debut event, the [i]MPACT Team has done its promotion through 4 main means:

YouTube, Facebook, Twitter and Tumblr.

MARKETING

FACEBOOKEstablish a page/ event page with the domain name www.fb.com/impact(your organisation) eg. www.fb.com/impactTaylorsYou will also have access to use the main [i]MPACT page sub-ject to approval. We will also do our part by sharing your event’s posts to aid your event’s promotional efforts.

YOUTUBEProducing short, impactful videos to promote the essence of your event

TWITTEREstablish an account under the name @impact(your organisation) e.g. @impactTaylorsYou will also have access to use the main [i]MPACTTwitter page subject to approval.We will also do our part by retweeting your tweets to aid your event’s promotional efforts.TUMBLR Best for documenting what happens behind the scenes, we also encourage the use of Tumblr using the domain name www.tumblr.com/impact(your organisation) e.g. www.tumblr.com/impactTaylorsWe will also do our part by reposting your event’s post on our main Tumblr page.

CAP

ACIT

Y &

TIC

KETS

To maintain an inti-mate setting for your event, we suggest a capacity of about 150 participants - however, if you do have a larger venue, by all means, go bigger - but do not forget to be emphasise the ‘feel’ of your event.

For our debut [i]MPACT, we used the website www.eventbrite.com to issue out tickets. We found it very helpful and very user friendly - thus we absolutely recommend it for your event.

However, if you are going for a smaller au-dience, using Google Documents would also be a viable option.

Take loads of photos and videos

to document your event! Send

DOCUMENTATION

Take loads of photos and videos

to document your event! Send

them to us and we will

publish them on our

websites!

STAY GREEN

REDUCE.REUSE.RECYCLE.Make an [i]MPACT, but not an environmental impact. Try using recycled paper, encouraging participants to carpool, planting trees to offset your event’s carbon foot-print! Overall, be creative and get everyone involved!

still interested?Fill in the ‘SO YOU WANT TO HOST YOUR OWN [i]MPACT’

FORM below or contact us at impact@ukeconline.com !

ABOUT YOUDATENAME

ORGANISATION

EMAIL

WERE YOU A PARTICIPANT OF [i]MPACT?IF NOT, HOW DID YOU LEARN OF [i]MPACT?

ABOUT YOUR [i]MPACTPROPOSED DATEOFFICIAL NAME [i]MPACT//________________

THEME (if any)

NO. OF PARTICIPANTSVENUE

PROMOTION WEBSITES (check if applicable)

YES NO

FRIENDS FB/TWITTER/TUMBLR

UKEC OTHER

YOUTUBE FACEBOOK

TWITTERTUMBLR

SUPPORTED BYA UKEC PUBLICATION