so what exactly is social media?
DESCRIPTION
A 45 minute session prepared for the Diocese of York, for 24th September 2013.TRANSCRIPT
SO, WHAT EXACTLY IS SOCIAL MEDIA?
AN INTRODUCTION TO TWITTER, FACEBOOK, BLOGGING AND MORE. DR BEX LEWIS
RESEARCH FELLOW, CODEC, DURHAM UNIVERSITY; SOCIAL MEDIA CONSULTANT, DIGITAL FINGERPRINT
LET’S “TWEET” EACH OTHER…
Images not credited = purchased
SOCIAL MEDIA
LOVE THY NEIGHBOUR?
What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, p.xiv
IS THE INTERNET JUST THIS?
Image Credit: Facebook Meme
http://www.youtube.com/watch?v=TXD-Uqx6_Wk
"If you want to build a presence in the social media platform, then you need to
be present."
- @unmarketing
POSSIBILITIES YOU SEE:
Source: Netcasters
Source: Netcasters
Source: Facebook
HUMAN BEINGS AT MACHINES, NOT “ARE MACHINES”
http://www.sxc.hu/photo/192333
WHAT’S IN THE TOOLBOX?
THE ‘CONVERSATION’ PRISM..
http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-with-the-updated-conversation-prism/
HTTP://WWW.SLIDESHARE.NET/DRBEXL/AN-OVERVIEW-OF-SOCIAL-MEDIA-JANUARY-2013
TWITTER…
Image Credit: Landingnet.co.uk
HTTP://WALLBLOG.CO.UK/2013/03/26/HEAT-LAUNCHES-TWITTER-AWARDS-WHERE-SOCIAL-MEDIA-AND-CELEBS-MEET/
TWITTER SPOKESPERSON:
Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.
http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
PUSH/PULL MEDIA…
Image Credit: Stockfresh
WHAT’S IT GOOD FOR?
• New connections through shared interests
• Building your “brand”
• Pre/During/Post Event Conversations
• Breaking news
• Asking questions
• Sharing pithy statements/quotes
• Being “polemical” Image Credit: Stockfresh
HTTP://PHILMGREEN.WORDPRESS.COM/2012/04/04/66-BOOKS-IN-66-TWEETS/
HTTP://BIGBIBLE.ORG.UK/2013/03/LOOKING-FOR-AN-OPPORTUNITY-CHANGINGWORSHIP/
RT: THE POWER OF THE RETWEET
Image Credit: Twitter.com
YOU MAY ALSO COMMONLY SEE….
MT
HTImage Credit: Stockfresh
TRENDING TOPICS: 16/9/13: 1345
Use the 160 character bio well… •Who•When•What
MANAGE EXPECTATIONS
Image Credit: Stockfresh
HTTP://WWW.SLIDESHARE.NET/DRBEXL/TWITTER-13863450
HTTPS://SUPPORT.TWITTER.COM/ARTICLES/14589-HOW-TO-ADD-YOUR-PHONE-VIA-SMS
http://www.slideshare.net/drbexl/daily-twitter-workout
Image Credit: Edited from SXC.Hu
WHO MIGHT READ IT?
God
Parents
‘The kids’
The newspaper
Your worst enemy
Image Credit: Stockfresh
Image Credit: http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
HTTP://WWW.SOCIALBAKERS.COM/FACEBOOK-STATISTICS/UNITED-KINGDOM
CHOOSE WHO TO SHARE WITH
Image Credit: via Andrew Flynn
FACEBOOK FUNCTIONS IN MINISTRY?
Encourage Community
• Whole (life) Church• Groups (e.g. 20s30s)
Give others insights into ‘church life’ e.g. photo sharing
Offer pastoral care
• *Youth: PM’s, CC parents/another leader in
Advertise Events
THE POWER OF ‘LIKE’
‘AMONGST FRIENDS…’
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
HTTPS://WWW.FACEBOOK.COM/DIGITALBIBLE
HTTPS://WWW.FACEBOOK.COM/DIGITALBIBLE/INFO
BIGBIBLE: PAGE
https://www.facebook.com/bigbible
FACEBOOK INSIGHTS
BIGREAD: GROUP
EVENT
http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf
http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc
http://www.slideshare.net/drbexl/facebook-13863451
HTTPS://WWW.FACEBOOK.COM/HELP/
PREACHINGHow might our approach to preaching change if we understand that we have two audiences – the faithful who sit close to us and a broader public, listening-in from a distance?
Image Credit: SXC.Hu
BLOGGING?
Image Credit: Biz.com
BLOG CHARACTERISTICS?• A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflections, comments and hyperlinks
• Commentary/news on a particular subject
• Text/Image/Links including media
• Interactive, especially comments
• Potentially informal tone
IDEAS FOR CONTENT?
“See what we’ve been up to”
Thoughts & Reflections
Reviews (Books, films, websites, etc)
Challenging ideas for debate
Interviews (Text, Audio, Video)
‘Best Of’ Content
‘How-to’ Posts
10 things you can…
Guest PostsImage credit: RGBStock
GET INSPIRED…
HTTP://CLAIREMAXIM1.WORDPRESS.COM
HTTP://PAMSPERAMBULATION.WORDPRESS.COM/ABOUT/
HTTP://DIGITAL-FINGERPRINT.CO.UK/WP-CONTENT/UPLOADS/2011/06/SETTING-UP-A-WORDPRESS-ACCOUNT.PDF HTTP://WWW.SLIDESHARE.NET/DRBEXL/BLOGGING-WITH-WORDPRESS-FOR-ODHE-JAN-13
WORLD’S 2ND LARGEST SEARCH ENGINE:
Image Credit: Searchingmobile.com
HTTP://WWW.YOUTUBE.COM/WATCH?V=GYXGVZPYDF8
HTTP://WWW.YOUTUBE.COM/WATCH?V=0JQZO3ZZ7BC&LIST=PLJWKARWBR4DWD7YOKI6LJNIDMQJJVLK2E&INDEX=11
HTTP://WWW.YOUTUBE.COM/WATCH?V=2LXH2N0APYW
HTTP://WWW.SLIDESHARE.NET/DRBEXL/YOUTUBE-13863454
HTTP://WWW.PINTEREST.COM/DRBEXL/BOARDS/
HTTPS://STORIFY.COM/DRBEXL/
HTTPS://WWW.GOODREADS.COM/LIST/SHOW/38827.DIGITAL_THEOLOGY
DON’T FORGET…
Image Credit: Stockfresh
AGREE A (FLEXIBLE) SOCIAL MEDIA POLICY
Image credit: SXC.Hu
HTTP://TWITTERFORCHURCHES.COM/BLOG/2009/06/29/CRISIS-COMMUNICATIONS-FOR-THE-SOCIAL-MEDIA-AGE/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
PRINCIPLES OF GOOD ENGAGEMENT
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
Image Credit: Stockfresh
“AMPLIFY” AKA SHARE!
NOTICE MY IMAGES…?
Image Credit: iStockphoto
IMAGE SOURCES, E.G.
FREE
Flickr Creative Commons: http://www.flickr.com/creativecommons
http://www.sxc.hu
http://rgbstock.com
http://seedresources.com (3 a week)
http://www.freebibleimages.org
PAID
http://stockfresh.com/
http://iStockPhoto.com Image Credit: Stockfresh
THE FRUITS OF THE SPIRIT…?
HTTP://BIGBIBLE.ORG.UK/2012/09/WISDOM-FROM-THE-BIBLE-ON-BUILDING-A-DIGIPARADISE-BY-VAHVA/
HTTP://BIGBIBLE.ORG.UK/2012/10/EVANGELISM-THROUGH-STORY/
Published by Lion HudsonFebruary 2014
@drbexl @digitalfprint @bigbible