so passionate, so caring, so innovative, so different, so sodexo supplemental information: mobile...

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Yourfuture so passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

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Page 1: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

Your future

so passionate, so caring, so innovative, so different,

so sodexo

Supplemental Information: Mobile Media

Page 2: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

“If your plan does not include mobile, your plan is not done.” – Jeff Plaisted, Microsoft

Page 3: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

Worldwide, more people use mobile phones than use a toothbrush (Michael Becker, Mobile Marketing Association)

Page 4: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

From Q4 2010 to Q4 2011, mobile web

traffic increased

102%

40% of all Social Media traffic is via

mobile device

Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end?

Page 5: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

May Jun Jul

Initial Mtgs with ATTB

Aug Nov JanSep DecOct

“Build an iceberg.” It’s an awful lot of work that your customers don’t see. - Omar Green, Intuit

App design sketches approved

iCIMS begins creating portals

Alumni portal complete.

External portal not rendering.

SSO not working for

Internal portal

Demo version of iPhone app

tested

Demo version of iPad app

tested

External portal

rendering. SSO not

working for internal portal

2nd Demo versions of iPad and

iPhone apps tested

3rd Demo versions of iPad and

iPhone apps tested

All iOS apps & portals functional EXCEPT

SSO

All iOS apps submitted to

Apple for Approval

SSOWORKS!

Sodexo…reers

iOS apps approved!

Sodexo…BS

Page 6: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

• In our case, creating functional career center portals took much more planning and work than creating the actual app

• We would need to provision mobile versions of each existing PC career center portal (3)

• Internal & alumni candidates would need to log into their career center portal BEFORE searching to have access to all jobs

“Build an iceberg.” It’s an awful lot of work that your customers don’t see. - Omar Green, Intuit

Page 7: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

• Technical issues with content and page rendering simply happen and need to be worked through

• Apple will find the most creative and embarrassing way to truncate your most useful app names!

• It may be impossible to harness ALL existing mobile traffic

• Utilizing network ID (SSO) proved to be complex due to multiple redirects and the need to carry the authentication through them

“Build an iceberg.” It’s an awful lot of work that your customers don’t see. - Omar Green, Intuit

Page 8: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

Mobile

Portals

(iCIMS)

Mobile Website(m.sodexo.jobs)

Mobile Apps(iPad, iPhone, Android, BB)

Organic & Direct(Search, Job Boards

Social, etc.)

Car

eers

Co

nte

nt,

So

cial

Med

ia

& E

xter

nal

Can

did

ate

Sea

rch

Three initiatives work together to provide a mobile job search and apply experience

Inte

rnal

, R

eco

nn

exio

ns

& E

xter

nal

S

earc

h,

Lo

g I

n &

Ap

ply

Page 9: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

http://m.Sodexo.Jobs

A mobile optimized career site provides the foundation for an integrated mobile job search experience

Page 10: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

THE SODEXO JOBS APPGET IN THE KNOW. SEARCH. CONNECT. APPLY

Page 11: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

Growing Numbers since Mobile App launchedin March 2012

Mobile Downloads 7,600+

Mobile Hires 13 internal, 11 external

Mobile job applications 1,800+

New Sodexo Talent Community Members via Mobile

1,000+

Diversity of Candidates Increased 7.1%

• Our internal management employees comprise 18% of those who access our mobile career portals, and are responsible for 45% of our total mobile page views.

• Our frontline employees are increasingly accessing our mobile site to identify promotional opportunities, comprising approximately 20% of visitors.

Page 12: So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media

Testimonials speak louder than Numbers

“I use my smart phone for everything in my life, so it only makes sense that I can apply for a new job, check my email, verify my direct deposit, and manage my Sodexo work life from the convenience of my phone. The application was easy to use and saved me a lot of time.” – Kevin Hartmann, Sodexo Food Service Director “I used the app on my Android phone when I was assigned on a temporary resource assignment, and I would like to say that the application was beneficial in helping me land my current position … and I was able to land a job at Sunrise Hospital using it! Job well done!”– Ken Rehfeld, Manager Environmental and Linen Services