so a brochure

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RED HAT SERVICE-ORIENTEDARCHITECTURE STRATEGY



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Red Hat Service-Oriented Architecture Strategy

Today’s IT budget constraints challenge enterprise executives to do more with less. They face application

and business process development complexity, inefciency, business process friction, and IT user

experiences that drain energy from the business and increase the bottom line. Red Hat can alleviatethese infrastructure problems by helping organizations deploy on service-oriented architectures (SOA).

High-quality and high-value SOA-enabled solutions from Red Hat let customers focus their resources on

the applications and business processes that differentiate their businesses driving their and give them a

competitive advantage forward.

An organization cannot address business opportunities and challenges effectively unless it has a exible,

scalable, and affordable SOA infrastructure in place, which is what Red Hat delivers. From the operating

system through multiple middleware products to rich, dynamic user interfaces in on-premise, cloud, and

hybrid deployments, Red Hat delivers proven, scalable solutions with world-class support at a fraction of the

cost of proprietary alternatives.

Building a successful, exible SOA infrastructure employs several parts of the stack. Once the business

processes and supporting IT infrastructure designs have been built, then engineers can develop applications,

SOA services, integration patterns, and rich user experiences. Because of Red Hat’s robust solution portfolio,

its customers have access to all of the necessary components, which are optimized to work together.

At the heart of the SOA infrastructure is JBoss Enterprise SOA Platform, which includes the integration

fabric centered on a next generation ESB as well as business rules and workow execution. Red Hat delivers

a complete stack to enable an effective SOA deployment and to address any number of challenges that

businesses are trying to mitigate through the SOA architecture. All components, including development

tools, a virtualization layer, data services, portal and application server platforms, and management, are

optimized to run in concert and are backed by Red Hat’s award-winning support.

CHALLENGE: DEVELOPMENT COMPLEXITY

Developers face many complex development frameworks that often require new code to bridge

programming models. This complexity slows application development and business process automation,resulting in increased costs and lost opportunities.

RED HAT REDUCES DEVELOPER COMPLEXITY

With JBoss Developer Studio, Red Hat eliminates programming model complexity with a standards-based

programming model and development environment. JBoss Developer Studio helps developers build SOA

components and Web 2.0 applications with dramatically less coding, increasing productivity, accelerating

time-to-market, and reducing development and run-time errors. These results lower total cost of ownership

and expand business opportunities.

CHALLENGE: INEFFICIENCY AND LAGGING RESPONSIVENESS

IT executives struggle to increase the utilization of their dispersed IT assets. Most IT environments require

the purchase of additional hardware for new applications, while installed hardware runs at only 5 to 10

percent utilization. Low utilization adds hardware costs, team management costs, and complexity to IT

operations.

RED HAT INCREASES ASSET UTILIZATION EFFICIENCY AND RESPONSIVENESS

Virtualization optimizes hardware utilization by enabling applications, SOA services, and multiple business

processes to make the most out of available resources. Red Hat’s virtualization solutions, including



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Red Hat Enterprise Linux with integrated virtualization technology and the Red Hat Enterprise Virtualization

portfolio, help customers reduce costs and reallocate resources to the application and business process

automations that differentiate their businesses. And Red Hat’s virtualization solutions enable IT assets tobetter respond to peak workloads and peak demand for specic services and business processes.

Cloud computing further reduces the costs of hardware and data-centered environments associated with

traditional IT infrastructures. Red Hat’s current cloud computing efforts include:

Working with Amazon to make its popular enterprise solutions, including Red Hat Enterprise Linux•

and JBoss Enterprise Application Platform, available on-demand via the Amazon EC2 cloud computing

platform

Working with other traditional hosting providers as they develop their cloud computing strategies•

Working with customers to design and build their own internal cloud infrastructures based on Red Hat•

solutions, including Red Hat Enterprise Linux and Red Hat Enterprise Virtualization

Increasingly, these capabilities will expand as JBoss Enterprise Middleware, including the JBoss Enterprise

SOA Platform, are designed to host, integrate, and present cloud-based services in a more simple, open,

and affordable manner. Third-party hosting and integration companies will be able to take advantage of

the benets of open source and the subscription model to deliver a more cost-effective and exible cloud

platform built on the JBoss Enterprise Middleware.

CHALLENGE: DATA ACCESS ISSUES

Data is one of a business’ most valuable assets and typically is underutilized to serve customers, therefore

decreasing the efciency of business execution. Many times the inexible, hard-coded interfaces that deliver

data to a set of applications are difcult or impossible to share with new applications, partners, customers,

and processes. This difculty stems from data challenges, such as differing data semantics, structure, and

data federation patterns.

RED HAT IMPROVES DATA USE THROUGHOUT THE ENTERPRISE AND VALUE CHAIN

The JBoss Enterprise Data Services Platform relieves the pain of data challenges by simply and swiftly

federating data into views required by existing and new business processes and applications. Data sources

may be presented to an SOA for use by many business actors as standards-based services. The JBoss Data

Services Platform shields applications and SOA deployments from data changes, making it simpler and more

affordable to leverage data in all necessary business processes, increasing the reuse and ROI on existing

data deployments.

CHALLENGE: BUSINESS PROCESS FRICTION

The friction of unnecessary manual steps, awkward inter-system communication, and the inability to manage

rapid change result in inefcient business processes that reduce a business’ ability to differentiate andcompete in its market space. Business process friction increases costs and reduces customer satisfaction

due to processing and data errors, slow responsiveness, and poor and confusing user experiences.

RED HAT RELIEVES BUSINESS PROCESS FRICTION

SOA integrates exible and reusable services and applications that can be rapidly deployed and modied

to relieve business process friction, improve business agility, and accelerate time-to-deliver on business

requirements. But despite the potential benets, moving to SOA can be an expensive and complex transition



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for organizations that either “roll their own” SOA or integration platforms out or organizations that deploy

heavyweight, complex, and expensive proprietary SOA platforms.

Red Hat removes these complexities and expenses with its integrated, modular, open source SOA

platform, JBoss Enterprise SOA Platform, which offers a signicantly lower total cost of acquisition and

ownership than proprietary alternatives. In addition, JBoss Enterprise BRMS (Business Rules Management

System) enables a much more agile infrastructure that can respond to business rules and policy changes

rapidly.

CHALLENGE: INADEQUATE USER EXPERIENCE

Users, whether internal or external customers or partners, deal with presentation of information and

response options that are out of context in their everyday work interactions. The absence of context or

personalization drives lower user productivity and increases error and cost.

RED HAT IMPROVES USER PRODUCTIVITY

Rich Web 2.0 interfaces coupled with personalization technology improve productivity for users of SOA-

based, automated business processes. JBoss Enterprise Application Platform and JBoss Enterprise Portal

Platform provide a competitive advantage to businesses by including tools and frameworks to easily develop

rich interfaces that optimize user experience and user productivity.

CHALLENGE: INABILITY TO EFFECTIVELY MAINTAIN AND MANAGE CONTINUOUS CHANGE

With requirements constantly evolving to meet changing business needs, IT applications and infrastructures

are always adapting. Understanding the impact of change and managing it in a custom application

environment presents many difculties for everyone from development to operations. These difculties

include deployment and provisioning, patch management, and understanding the performance and status of

the SOA deployment.

RED HAT OFFERS JBOSS MANAGEMENT

JBoss Operations Network is an integrated management platform that simplies many of the tasks, including

remote application deployments, patches, and availability management, involved with the application

lifecycle that are deployed in an SOA. By providing the capability to capture, diagnose, and remediate

various conguration changes, JBoss Operations Network helps users to understand change and its

impact within applications built on JBoss Enterprise Application Platform, as well as services hosted on and

integrated within JBoss Enterprise SOA Platform.

JBOSS ENTERPRISE MIDDLEwARE — THE OPEN SOURCE PORTFOLIO FOR SOA

JBoss Enterprise Middleware enables the development, deployment, and management of SOA-automated

business processes and services with a portfolio of cross-platform middleware products that run on Red Hat

Enterprise Linux, Microsoft Windows, Sun Solaris, HP-UX, IBM AIX, and Novell SUSE Linux.

JBoss Enterprise Middleware includes the following platforms that are certied for enterprise deployment:

JBoss Enterprise Application Platform hosts services, Java EE (JEE), and web applications•

JBoss Enterprise SOA Platform integrates services and applications into automated business processes•



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JBoss Enterprise Data Services Platform enables easy access to federated data for SOA deployments•

JBoss Enterprise BRMS, a business rules management system with Web 2.0 authoring and•

management tools that delivers greater business agility

JBoss Enterprise Portal Platform enables highly-productive end user interaction with SOA services•

and business processes

JBoss Developer Studio provides enterprise development tools and support for JEE and SOA development

projects.

Red Hat management solutions, including JBoss Operations Network provide superior cost-of-ownership

by reducing the labor and costs associated with deploying, supporting, and operating JBoss Enterprise

Middleware deployments.

Together, these JBoss Enterprise Middleware platforms, tools, and management products deliver the

foundation for SOA and a path to greater business agility. The modularity of JBoss Enterprise Middleware

allow enterprises to standardize on bRed Hat solutions at their own pace. As companies discover the benets

of open source middleware, they can migrate existing work and add other JBoss Enterprise Middleware

platforms for new workloads.

JBoss Enterprise Middleware, the open source portfolio for SOA. Together these products, along with our

large ecosystem of partner offerings, help enterprises build, certify, deploy, and manage SOA installations.

JBOSS ENTERPRISE MIDDLEwARE

Data integration, data service federation,data abstraction and management

JBOSS ENTERPRISE

DATA SERVICES PLATFORM

JBoss Enterprise Server Flexible, high-performance platform thatdelivers great business agility with easyand rapid business rules development,

execution, and management.

JBOSS ENTERPRISE

SOA PLATFORM

Service integration and orchestration,business process automation,

rules definition, event management,service hosting

JBoss EnterpriseApplication Platform

JBoss ESBTransformation, Routing, Registry

Registry RulesWorkflow

Eclipse IDE

Fully integrateddeveloper environment

JBOSS

DEVELOPER

STUDIO

Integratedtooling

Runtimeplatform

Administration,management,

monitoring

JBOSS

OPERATIONS

NETWORK

Develop Integrated runtime platforms Manage

JBoss Portal

JBoss EnterpriseApplication Platform

Content Aggregation,Presentation, and Personalization

JBOSS ENTERPRISE

PORTAL PLATFORM

Application presentation,services hosting, data persistence

JBOSS ENTERPRISE

APPLICATION PLATFORM

JBossSeam

JBossHibernate

JBoss Application ServerEmbedded Tomcat, clustering, cache,

messaging, transactions

JBoss Enterprise Middleware

Rules Dev and Management

JBOSS ENTERPRISE

BRMS PLATFORM

JBoss RulesRules engine / Execution

RepositoryRules and metadata



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JBOSS ENTERPRISE SOA PLATFORM

Enterprises operate within value chains consisting of many stakeholders and assets, including IT assets.

However, most of these assets and stakeholders are not well connected, nor are their operations well

orchestrated in the execution of their businesses. This business process friction adds cost, error, and lost

opportunities across the value chain. A value chain integrated with SOA deployments can bring these

business process players and assets together, and thus relieve these associated pain points.

JBoss Enterprise SOA Platform is a next-generation SOA platform that brings enterprise service bus,

workow, and business rules technology together to solve the integration problems typically found in

enterprise value chains. Figure 2 illustrates how JBoss Enterprise SOA Platform brings these value chain

stakeholders and assets together:

INFORMATION

PEOPLE

BUSINESS

PARTNERS

Portal User

SOX Basel II

HIPAA

Collaboration

Unstructured

DataRelational

Data

Supplier

Channel Partner

Business services,processes and rules

JBoss Enterprise

SOA Platform

Workflow and BusinessRules Execution

Enterprise Service Bus& Event Management

Integration & Messaging

JBOSS ENTERPRISE SOA PLATFORM



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RED HAT MAkES SOA AFFORDABLE AND EASY TO CONSUME

As the world’s leading provider of open source solutions, Red Hat collaborates with the community to

deliver enterprise-class software that puts customers in control. Red Hat’s open source architecture offers

a modular foundation that allows enterprises to use what they need when they need it. JBoss Enterprise

Application Platform, a single, integrated JEE platform for developing and hosting SOA services, web

applications, and enterprise applications, is a great place to start. Customers can add data federation

services, portal services, business process and event management, SOA service integration, and other

capabilities as they need them.

To leverage existing application and data assets, start with the JBoss Enterprise SOA Platform and the JBoss

Enterprise Data Services Platform. These solutions transform a business and its IT into an agile organization

capable of responding to change and opportunities swiftly and cost-effectively.

For those enterprises struggling to keep up with regulatory and business changes, JBoss Enterprise BRMS

delivers a business rules management system that can deliver greater business responsiveness for existing

application and SOA deployments. JBoss Enterprise BRMS can also serve as be the foundation for newbusiness process automation projects.

The JBoss Enterprise Portal Platform enables stakeholders in an enterprise and value chain to participate

and contribute to business process execution in a highly productive and personalized to their job

environment.

Customers can also turn to Red Hat Consulting and Red Hat Training and Certication to help strategize,

plan, implement, test, and deploy their SOA solutions. Leveraging recognized industry leaders in open

source and deploying enterprise-class SOA solutions shortens the time it takes to gain value from SOA

initiatives. Moreover, this combination ensures that customers have the help they need to avoid the most

common missteps and pitfalls of rst-time SOA projects.

Whether customers leverage Red Hat for some — or all — of their SOA infrastructure and service needs, they

will receive industry-leading technical support from the software vendor that has consistently been rated

one of the top vendors delivering value in CIO Insight Magazine’s annual vendor value survey. Automated

patches, updates, and upgrades help reduce maintenance costs and complexity, and ensure that customers

will consistently meet service level agreements.



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of Linus Torvalds in the U.S. and other countries.

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