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Snapshot of TV advertising during Jan- Sep 2011

Key Findings:

Jan - Sep 2011 witnessed a growth of 19 per cent in comparison with the sameperiod in 2010

Food & Beverage, Personal Care / Personal Hygiene and Service were the top threesectors that contributed to 33 per cent overall TV Advertising during the first three

quarters of 2011

Social Advertising, Toilet Soaps and Cellular Phone Service were the top threecategories advertised during Jan - Sep 2011

In comparison with regional channels, national channels bagged maximumadvertising during Jan - Sep 2011

TV advertising witnessed a growth of 19 per cent during Jan - Sep 2011 incomparison with Jan - Sep 2010

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Top 10 Sectors of TV advertising

(during Jan-Sept 2011)

Rank Sector Share%

1 Food & Beverage 14%

2 Personal Care/Personal Hygiene 13%

3 Services 6%

4 Hair Care 5%

5 Personal Accessories 4%

6 Auto 4%

7 Telecom/Internet Service Providers 4%

8 Banking/Finance/Investment 3%

9 Household Products 3%

10 Personal Healthcare 3%

6 of the top 10 sectors are youth markets Food & Beverages sector led the list of top 10 maximum advertised sectors on TV

during first three quarters of 2011

The top 10 sectors contributed to 60 per cent share of TV advertising during Jan - Sep2011

Top 10 Categories of TV Advertising

(during Jan-Sept 2011)

Rank Category Share

1 Social Advertisements 4%

2 Toilet Soaps 4%

3 Cellular Phone Services 3%

4 Shampoos 3%

5 Cars/Jeeps 2%

6 Cellular Phones 2%7 Toothpaste 2%

8 Milk Beverages 2%

9 Soft drink Aerated 2%

10 Corporate/ Brand Image 2%

5 of the top 10 categories are youth markets Social advertising and Toilet Soap categories shared first position with four per cent

share each

Overall contribution of top 10 categories was 26 per cent during Jan - Sep2011

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Hindustan Lever undoubtedly dominated the list of top 10 advertisers with eight percent share followed by Reckitt Benckiser with three per cent share

Top 10 advertisers contributed to 23 per cent share of overall TV advertising duringJan - Sep 2011

Top 10 Brands of TV advertising

(during Jan-Sept 2011)

Rank Brand

1 Vodafone

2 Sprite

3 Fair & Lovely

4 Complan

5 Airtel Cellular

6 Vivel Active Fair

7 Colgate

8 Dettol

9 Idea 3G

10 National Integration

6 of the top 10 brands are youth focused TV Ad Volume by to 10 brands added up to a share of 4 per cent out of total TV

advertising done during Jan - Sep 2011

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National channels bagged 55 per cent TV advertising during Jan - Sep of 2011

Data Source: AdEx India