tv market snapshot 2017 q3€¦ · tv market snapshot 2017 q4 . 2 ... 17 baby food/drink/formulas...

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Copyright © 2017 The Nielsen Company. Confidential and proprietary.

Nielsen Audience Measurement

TV MARKET SNAPSHOT 2017 Q4

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Average viewing time was 2 minutes lower compared to Q4 2016: TV viewing time remained the same in 18-49 age group, while the 50+ spent 1 minute less and kids 16 minutes less in front of the screens.

AVERAGE DAILY VIEWING TIME PER PERSON 2016 Q4 and 2017 Q4, Live+Playback, Total TV

298

200

234

403

296

184

234

402

0

50

100

150

200

250

300

350

400

450

TOTAL 4+ AGE: 4-17 AGE: 18-49 AGE: 50+

AT

V (

min

ute

)

2016 Q4

2017 Q4

© Nielsen Audience Measurement

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More than half of the average daily TV viewing time was spent on general entertainment channels in Q4 2017.

SHARE OF CHANNEL TYPES 2017 Q4, Total 4+, Live+Playback

51.3

11.7

2.6

6.0

7.7

5.6

3.8

2.6

5.0 3.7

General entertainment channels (27 ch.)

Movie channels (14 ch.)

Lifestyle channels (10 ch.)

Kid channels (11 ch.)

News channels (5 ch.)

Documentary channels (18 ch.)

Sports channels (10 ch.)

Music channels (5 ch.)

Other channels*

DVD/video/videogame


*foreign channels, other Hungarian channels, other TV-screen usage

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LIVE AND PLAYBACK TIME VIEWED PER DAY (ATV) 2017 Q4

TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK %

TOTAL 4+ 293 3.6 1.2%

4-17 182 2.0 1.1%

18-49 231 3.4 1.5%

50+ 398 4.3 1.1%

Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time

Total individuals spent 1.2% of the total TV viewing time on time-shifted content.


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TV fictions, movies and entertaining programs were the most popular among TV viewers.

BROADCAST AND RECEPTION SHARE OF TYPOLOGY 2017 Q4; Total 4+; Consolidated data

24.6% 19.4%

31.1%

27.2%

10.3%

12.4%

4.6%

3.6%

6.0%

3.8%

2.2%

9.0%

3.2% 4.2%

9.0%

3.8%

8.8% 16.6%

0.2% 0.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Broadcast share Reception share

Religion

Movies

Arts, science, culture

Information

News (political, economic)

Sport

Music

Non-musical entertainment

Non-musical fiction (series, TV-film, etc.)

Other (advertising, promo, etc.)


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BROADCAST SHARE BY TYPOLOGY 2017 Q4; Total 4+; Consolidated data

24.6%

31.1%

10.3%

4.6%

6.0%

2.2% 3.2%

9.0%

8.8%

0.2%

Broadcast share

Religion

Movies


Information


Sport

Music




5.1%

1.3% 0.9%

1.6%

Movies – 8.8%

Other movies

Crime/investigation/horror

Romantic/adventure/western

Action, comedy, satire

12.8%

3.2%

8.3%

0.2%

Other – 24.6%

Insert, technical failure, other

Promo

Teleshopping

Commercial19.2%

2.0%

9.4%

0.5%

Non-musical fiction – 31.1%

Other fiction*

Animations

Soap opera

Series

4.8%

5.5%

Non-musical entertainment – 10.3%

Other entertainment*

Reality show

*Talk-show, cabaret, entertainment magazin, quiz-show, circus-show, entertainment for kids

*TV-film, theatre broadcasr, literature works’ performance, fiction for kids, other fiction


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RECEPTION SHARE BY TYPOLOGY 2017 Q4; Total 4+; Consolidated data

19.4%

27.2%

12.4%

3.6%

3.8%

9.0%

4.2%

3.8%

16.6%

0.1%

Reception share

Religion

Movies


Information


Sport

Music




10.6%

2.6% 1.2% 2.2%

Movies – 16.6%

Other movies

Crime/investigation/horror

Romantic/adventure/western

Action, comedy, satire

13.0%

0.3%

5.8%

0.2%

Other – 19.4%

Insert, technical failure, other

Promo

Teleshopping

Commercial

17.3%

4.0%

5.4%

0.5%

Non-musical fiction – 27.2%

Other fiction*

Animations

Soap opera

Series

4.6%

7.8%

Non-musical entertainment – 12.4%

Other entertainment*

Reality show

*Talk-show, cabaret, entertainment magazin, quiz-show, circus-show, entertainment for kids

*TV-film, theatre broadcasr, literature works’ performance, fiction for kids, other fiction

© Nielsen Audience Measurement More than 20% of TV viewing time was spent on any types of series; comedies and action movies were the most popular films. Every 8th minute was devoted to commercials.

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AUDIENCE OF SPOTS 2016 Q4 and 2017 Q4; Total 4+; Consolidated

120

103 2016. IV. 2017. IV.

Average daily number of viewers reached by spots:

6 177

6 402 2016. IV. 2017. IV.

- 225 thousand viewers

Average daily spot-viewing time per person (minute):

Average daily number of spots viewed by an individual:

© Nielsen Közönségmérés

+ 17 db spots

thousand ind.

30 177

23 369 2016. IV. 2017. IV.

+ 6 808 spots Average daily number of broadcasted spots:

thousand ind.

34

31 2016. IV. 2017. IV. + 3 minutes

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FMCG TOP CLASSES BY GRP 2016 Q4 and 2017 Q4; Total 4+; Consolidated

GRP

CLASS 2016 Q4 2017 Q4

1 CHOCOLATE BAR 6 618 15 854

2 COFFEE 10 790 8 483

3 FACIAL CREAM 4 858 8 384

4 COMFIT 8 747 7 995

5 PERFUME, EAU-DE-COLOGNE 10 161 7 671

6 PUDDING, SWEET DAIRY PRODUCT 9 246 7 003

7 PERFUME FOR MEN 1 506 6 925

8 TOOTHPASTE 4 131 6 796

9 WASHING POWDER/LIQUID 4 623 6 181

10 SHAMPOO 6 863 4 937

11 YOGURT/KEFIR 3 984 4 852

12 COLD CUTS 3 134 4 788

13 TEA 4 413 4 479

14 DISHWASHING LIQUID 3 921 4 338

15 BITTERS 3 260 4 125

16 BEER 2 027 3 761

17 BABY FOOD/DRINK/FORMULAS 633 3 711

18 CARBONATED DRINKS 4 865 3 707

19 CHEWING GUM 3 315 3 524

20 FRUIT JUICE 4 083 3 498


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NOTES: Period: 2016 Q4 and 2017 Q4 (1/October – 31/December) Daypart: total day (02-26h) Target groups: 2016: Total Individuals (Universe: 8 829 979 Cases: 2 563), 4-17 (Universe: 1 235 592 Cases: 346), 18-49 (Universe: 4 001 728 Cases: 1 167), 50+ (Universe: 3 592 659 Cases: 1 049) 2017: Total Individuals (Universe: 8 729 160 Cases: 2 512), 4-17 (Universe: 1 212 735 Cases: 332), 18-49 (Universe: 3 929 827 Cases: 1 143), 50+ (Universe: 3 586 598 Cases: 1 037) AVERAGE DAILY VIEWING TIME PER PERSON Period: 2016 Q4 and 2017 Q4 (1/October – 31/December) Channel: Total TV Variable: Live + Playback ATV (minute) LIVE AND PLAYBACK TIME VIEWED Period: 2017 Q4 (1/October – 31/December) Channel : Total TV Variable : Live + Playback ATV (minute), Playback % SHARE OF THEMATIC CHANNEL NETWORKS Period: 2017 Q4 (1/October – 31/December) Channel groups: Lifestyle: Chili TV, Digi Life, Fishing&Hunting, Fit HD, LifeTv, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General entertainment: C8, Comedy Central, Comedy Central Family, Cool, Duna TV, Duna World, Fem3, FixTV, Galaxy, Humor+, Izaura TV, M3, PAX TV, Prime, RTL Gold, RTL Klub, RTL+, RTL II, RTL Spike, Sony Max, Sorozat+, Story4, Story5, Super TV2, TV2, Viasat3, Viasat6; Movie: AMC, AXN, DIGI Film, Film+, Filmbox, Film Café, Film Mánia, FOX, HBO, HBO2, HBO3, Mozi+, Paramount, Sony Movie Channel; Children: Boomerang, Cartoon Network, Disney Channel, Disney Junior, Kiwi TV, JimJam, M2, Megamax, Minimax, Nickelodeon, Nick JR; News: ATV, EchoTV, Euronews (Hungarian), Hír TV, M1; Documentary: Animal Planet, CBS Reality, D1, Da Vinci Learning, DIGI Animal World, DIGI World, Discovery Channel, Discovery Science, DoQ, History, ID, M5, National Geographic, Nat Geo Wild, OzoneTv, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, M4 Sport, Spíler TV, Sport1, Sport2, Sport M; Music: H!t Music Channel, MTV Hungary, Music Channel, Muzsika TV, Sláger TV; Other: foreign channels, other Hungarian channels, other TV-screen usage Variable : SHR% (Live +Playback data based on Live+Playback Total TV) BROADCAST AND RECEPTION SHARE OF TYPOLOGY Period : 2017 Q4 (1/October – 31/December) Channels: all channels in Nielsen Audience Measurement program database in the given period - ATV, AXN, Cartoon Network, Chili TV, Comedy Central, Comedy Central Family, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, FOX, Galaxy, History, Humor+, ID, Izaura TV, Kiwi TV, M1, M2, M3, M4 Sport, M5, Mozi+, MTV Hungary, Muzsika TV, National Geographic, Nickelodeon, Nick JR, Paramount, Prime, RTL Gold, RTL+, RTL II, RTL Klub, RTL Spike, Sony Max, Sony Movie Channel, Sorozat+, Spíler TV, Sport1, Sport2, Story4, Story5, Super TV2, Travel Channel, TLC, TV2, Viasat3, Viasat6, Zenebutik Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show Variable : EST%, Consolidated RST% FMCG TOP CLASSES & AUDIENCE OF SPOTS Period : 2016 Q4 and 2017 Q4 (1/October – 31/December) Channel : all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care Variable : Consolidated GRP

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Contact:

Nielsen Audience Measurement

H -1146 Budapest, Hermina út 57-59.

Phone: 461-7050, Fax: 461-7051 e-mail: [email protected]

About Nielsen Audience Measurement

Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience

measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the

media agencies, advertisers and television channels, based on an independent and transparent measurement

system. The independence, professional reliability and credibility of our audience measurement system have

been confirmed by various independent audits.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a

comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media

and advertising clients with Total Audience measurement services across all devices where content — video,

audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers

the industry’s only global view of retail performance measurement. By integrating information from its Watch

and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as

well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100

countries that cover more than 90 percent of the world’s population.

For more information please visit our websites :

www.nielsenkozonsegmeres.hu

www.nielsen.com

tv market snapshot 2017 q3€¦ · tv market snapshot 2017 q4 . 2 ... 17 baby food/drink/formulas...

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