smss - giievent.kr · other brands use their social media and a fresh way to look at my social...

888.409.4418

www.socialmediastrategiessummit.com

Social and digital Marketing StrategieS that drive reSultS

October 21-22, 2015 | Royal Sonesta | Boston, MA

Social Media StrategieS SuMMit

SMSS

Register by August 17, 2015

and Save

$200!

@SMS_summit

2 // RegisteR > www.socialmediastrategiessummit.com / 888.409.4418 @SMS_summit

Social Media evolveS quickly.

So can you.

We recognize that a successful social and digital strategy is more vital (and challenging) than ever. We’ve teamed up with a tal-ented pool of speakers to share and explore on-the-ground lessons in content creation, storytelling, strategy development, company culture, social media analytics, and more.

Why should you be there?

aWard-Winning SPeakerS:Be inspired by the very best. You’ll hear from from big brands across multiple industries that have been recognized for their social media excellence.

high-level BuSineSS diScuSSion:Expand your network and meet valuable contacts. Engage with social media, market-ing and communications leaders across industries.

targeted agenda For corPorate eXecutiveS:Leave armed with the essential knowledge and tools needed to excel in digital and social. No fluff.

Sincerely,

Breanna JacobsSummit Producer

“The Social Media Strategies Summit gave a peek into how

other brands use their social media and a fresh way to

look at my social strategy and content creation.

Very thought provoking - gave me enough to

chew on for quite a while.”

- kinga Wierzbicka, online Marketing Manager,

5 hour energy

our summit experiences are built to inspire. You’ll leave a more valuable employee. Our team looks forward to seeing you in Boston!


SpeakerS include:

Amy Kundrat, Senior Associate Director for New Media, YAle SchOOl Of MAnAgeMent

Josh nafman, Senior Director, Digital, KInD SnAcKS

tamera ferro, Manager, Brand Content & Consumer Engagement, Seventh geneRAtIOn

Julie Booth, SVP Content & Social, cItI

“ Met people from all of the continent and all walks of life. Learned so much. Great program.”

– Patricia Shall, PreSident, creative BeneFitS & inSurance SolutionS

“#worthit” – carly arBuckle,

aSSiStant Brand Manager at kernel

SeaSon’S

“Great learning experience. I just made myself more marketable

for future employment.”

– holly lara, aSSiStant to the dean at indiana univerSity, Purdue

univerSity Fort Wayne

Susan tabor-Kleiman, JD, Founder, YOuR PROfeSSIOnAl WRIteR

Pam Didner, Global Content Marketing Strategist AuthOR | SPeAKeR

Mike Brown, Founder, BRAInzOOMIng

James colistra, Associate Director of Integrated Marketing, fORBeS

erna Alfred liousas, Analyst, fORReSteR

Ben Blakesley, Senior Manager, Global Social Media, ReeBOK

corey Padveen, Director of Global Social Business Strategy, t2 MARKetIng InteRnAtIOnAl

Kyle lacy, Head of Marketing Strategy, OPenvIeW ventuRe PARtneRS

Alyce currier, Content Strategist, WIStIA

Anum hussain, Content Strategist, Growth Marketer, huBSPOt

craig Dodge lile, Senior Director of Marketing, RAIDIOuS

Shelly Kramer, CEO + Head Geek, v3 IntegRAteD MARKetIng

agendaAT A GlANce


7:30 Registration and Breakfast for Workshop Attendees

10:00 Refreshment Break for Workshop Attendees

12:15 networking lunch for Workshop Attendees

8:00 Documenting your social data strategy: linking social media initiatives to business results Corey Padveen, T2 MARkeTiNG iNTeRNATioNAl

8:00 how to leverage your content marketing strategy for your social media effortsPam Didner, GlobAl coNTeNT MARkeTiNG STRATeGiST AuThoR | SpeAkeR

10:15 from linkedIn shame to profile fame: creating a powerful linkedIn profile and presenceSusan Tabor-Kleiman, JD, youR pRofeSSioNAl WRiTeR

10:15 Staying sane as a one person social media departmentMike Brown, bRAiNzooMiNG

WORKShOP A WORKShOP B

12:15 Registration for general Summit Attendees

1:00 Welcome and Introduction by Summit Producer Breanna Jacobs

1:05 Opening Remarks by Summit chair, tBA

1:15 keynote: technology trends disrupting consumer behaviorKyle Lacy, opeNvieW veNTuRe pARTNeRS

2:00 Want to crush your social media strategy? think like a full stack marketer.Amy Kundrat, yAle School of MANAGeMeNT

2:45 Afternoon networking and Refreshment Break

3:00 no time, people, or budget: On-the-ground lessons for to make social media work when resources are lowTamera Ferro, SeveNTh GeNeRATioN

3:45 the KInD way of building and maintaining your social media strategyJosh Nafman, kiND SNAckS

4:30 the power of content personalization in building customer loyaltyPam Didner, GlobAl coNTeNT MARkeTiNG STRATeGiST | AuThoR | SpeAkeR

5:15 Day 1 Sessions conclude

5:30 networking Reception - Join us for cocktails and appetizers!

Please Note: These workshops are an additional fee and must be signed up for separately from the general summit. You must choose your workshop prior to the start of the event.

day one: Wednesday, October 21, 2015 \\ Pre-Summit Workshops

day one: Wednesday, October 21, 2015 \\ General Summit

“ The place to learn about how to be bold and authentic in business.”

– Shelly ucuSe, director oF coMMunity outreach at heliX education

agendaAT A GlANce


8:00 Registration and Breakfast

8:30 Welcome and Introduction by Summit Producer Breanna Jacobs

8:40 Opening remarks by Summit chair, tBA

8:45 keynote: We’re only human – learn to market just about anything by understanding your multifaceted customer Julie Booth, ciTi

9:30 Sponsorship Meet & greet / networking Break

2:45 Afternoon Break

3:00 Super models - Strategic ways to plan, sell-in, and get more from your contentMike Brown, bRAiNzooMiNG

3:45 Summit concludes

track a: B2c track B: B2B

10:00 getting your content out there - Killer paid & earned distribution strategiesCraig Dodge Lile, RAiDiouS

10:00 leadership buy-in with data: Making the case for social and content investmentSpeaker TBA

10:45 Drive marketing results with memorable social video campaignsErna Alfred Liousas, foRReSTeR

10:45 engaging audiences with native content on twitterJames Calistra, foRbeS

11:30 caSe Study: creating truly remarkable social media experiences to stand out from the crowdBen Blakesley, Reebok

10:45 engagement as a goal: Improving your lead nuturing campaignsSpeaker TBA

1:15 Better audience segmentation - social listening technologies every marketer needs to add to their arsenalSpeaker TBA, fiDeliTy iNveSTMeNTS

1:15 Prioritizing social selling: how to see success in the B2B environmentShelly Kramer, v3 iNTeGRATeD MARkeTiNG

2:00 using scrappy video for big social winsAlyce Currier, WiSTiA

2:00 how to grow and launch a business blogAnum Hussain, hubSpoT

12:15 networking lunch

day two: thursday, October 22, 2015 \\ General Summit

“ The speaker and attendees of this conference represent some of the brightest minds in marketing. Sessions + discussions provided affirmation of social strategies I use and sparked new ideas for further online dialogue.”

– JeFFrey hoFFelt, Media relationS eXecutive at FilaMent Marketing


Group Discounts of 3 or more: For information about group discounts of 3 or more people and team learning opportunities for the Social Media Strategies Summit, Boston, please contact: erika Sievert at [email protected] 619.810.1935.

exhibiting and Sponsorship information:to learn more about exhibiting at this year’s Social Media Strategies Summit, Boston, please contact: Mike nesbit at [email protected] 619.810.1936.

Discount room rate if reserved by October 5, 2015: $289

for cancellations received in writing.

• Four weeks or more prior to the event: Full refund or Full Credit Voucher

• Four weeks or less prior to the event: No Refund; a Credit Voucher minus the $300 cancellation fee

if you do not cancel your registration by the day of the event you will be charged your full registration fee. credit vouchers may be applied toward any future gSMi event within one calendar year of the date of the cancellation. if gSMi decides to cancel any part of this event, the com-pany is not responsible for covering airfare, hotel or any other costs.

Speakers, agenda, networking and recreational events are subject to change without notice. For more information regarding refunds please contact the customer service department at: 888.409.4418

SubSTiTuTioN policy: Substitutions may be made up to the day of the event.

pAyMeNT policy: payments can be made by american express, Visa, Master-card, company check (uSd checks must be drawn on a uS bank), or by wire transfer. if registering 2 weeks or less prior to the start of the conference, you must submit your credit card information as a form of payment. if registering more than 2 weeks prior to the start of the conference and payment is not received at the time of registration, a credit card hold will be required to maintain your registration sta-tus. if payment is not received 2 business days prior to the conference date, the respective credit card will be utilized as the form of payment. please make all checks payable to global Strategic Management institute. in the memo area of the check please write the name(s) of the Social Media Strategies Summit Boston registrants(s).

2015 Social Media Strategies Summit, Boston will be held at:

Royal Sonesta Boston40 Edwin H Land Blvd, Cambridge, MA 02142

Tel: (617) 806-4200

ReGiSTRATioNinForMation:

smss - giievent.kr · other brands use their social media and a fresh way to look at my social...

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