smg toons september 2013 marketing report: caillou
TRANSCRIPT
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SMG TOONS MARKETING REPORT
SEPTEMBER 2013
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Screenvision Promotion
• 6 weeks x 101 screens • Estimated attendance = 750k • X 3 impressions per visit = 2.25M • Approximate retail value of ad space = $20,316
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beta.studiomoviegrill.com
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www.studiomoviegrill.com
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Subject: We Caillou! Do you?
Sent: September 3, 2013 Distribution: 322k subscibers
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Email Newsletter Summary • 14 newsletters • x322k subscribers • 4,508,000 emails sent
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Subject: SMG Toons presents a special gift from the creators of Caillou. Sent: September 18, 2013 Distribution: 324,066 Opens: 37,149 Clicks: 840 Open %: 11.5 Click %: 2.3
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www.facebook.com/CaillouOfficial
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www.facebook.com/StudioMovieGrillFan
223,514 fans
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Marketing Summary
• Screenvision:
o 6 weeks x 101 screens o Estimated attendance = 750k o X 3 impressions per visit = 2.25M o Approximate retail value of ad space = $20,316
• Email Marketing:
o Inclusion in SMG Newsletter x 14 § Distribution = 4.5M
o Dedicated emails x 2 § Distribution = 644k § Opens = 37,149 § Clicks = 840
• Facebook:
o Potential Audience = 223,514 o Impressions = 108.148 o Likes = 237
§ Additional viral likes = 12 o Shares =56
§ Additional viral comments = 6 o Comments = 47
§ Additional viral shares = 22 o Clicks = 543
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LOCATION ATTENDANCE PLANO 176 COPPERFIELD 151 ARLINGTON 86 LEWISVILLE 111 ROYAL 156 CITY CENTRE 325 HOLCOMB BRIDGE 207 SCOTTSDALE 144 WHEATON 176 SPRING VALLEY 107 DULUTH 92 TOTAL 1731
ATTENDANCE BY LOCATION
PLANO
COPPERFIELD
ARLINGTON
LEWISVILLE
ROYAL
CITY CENTRE
ATTENDANCE BY MARKET
ATLANTA
CHICAGO
DALLAS
HOUSTON
Attendance Summary
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For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker Director of Alternate Programming [email protected]
8350 N. Central Expressway Suite 400
Dallas, Texas 75206