smg toons october 2013 marketing report: spookley, the square pumpkin
TRANSCRIPT
SMG TOONS MARKETING REPORT
OCTOBER 2013
Screenvision Promotion
• 6 weeks x 115 screens • Estimated attendance = 513,336 • X 3 impressions per visit = 1,540,008 • Approximate retail value of ad space = $26,130
www.studiomoviegrill.com/Twist.aspx
www.studiomoviegrill.com/Twist.aspx
Email Newsletters
Email Marketing Summary
• 8 Newsletters • 12 Locations • 1,912,051 Emails sent • Open rate = 9.8%
Facebook Summary • Total fans (potential audience) = 226,723 • 3 Posts • Total post reach = 55,012 • Total Likes = 65 • Total Shares = 16 • Total Comments = 7
Marketing Summary
• Screenvision:
o 6 weeks x 115 screens o Estimated attendance = 513,336 o X 3 impressions per visit = 1.5M o Approximate retail value of ad space = $26,130
• Email Marketing:
o 8 Newsletters o 12 Locations o 1,912,051 Emails sent o Open rate = 9.8%
• Facebook:
o Potential Audience = 226,723 o Impressions = 55,012 o Likes = 54
§ Additional viral likes = 15 o Shares =13
§ Additional viral comments = 3 o Comments = 0
§ Additional viral shares = 7 o Clicks = 115
Attendance Summary
LOCATION ATTENDANCE PLANO 93 COPPERFIELD 112 ARLINGTON 153 LEWISVILLE 62 ROYAL 125 CITY CENTRE 313 HOLCOMB BRIDGE 198 SCOTTSDALE 115 WHEATON 198 SPRING VALLEY 56 DULUTH 118 COLLEGE PARK 52 TOTAL 1595
ATTENDANCE BY LOCATION
PLANO COPPERFIELD ARLINGTON
LEWISVILLE ROYAL CITY CENTRE
HOLCOMB BRIDGE SCOTTSDALE WHEATON
SPRING VALLEY DULUTH COLLEGE PARK
ATTENDANCE BY MARKET
CHICAGO
ATLANTA
INDIANAPOLIS
PHOENIX
DALLAS
HOUSTON
For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker Director of Alternate Programming [email protected]
8350 N. Central Expressway Suite 400
Dallas, Texas 75206