smf2017 jublia
TRANSCRIPT
Analytics | Business Matching | Conference Agenda | Exhibitor Directory | Leads Scanner
The role of Data when
Competing in the Digital Age
Why?
What is Data to us?
Volume
VelocityVariety
IntentionDemographics
Puts the power to engineer the customer’s ROI in your hands
The role of Data when
Competing in the Digital Age
How?
Technology?
Identify your
purpose
Event
technology
Analyze Action!
Technology is not just a means to an end.
What’s your digital process / strategy?
Competing in the Digital Age
How can I involve myself in the
technology process with
minimal effort?
How can I promote my event
tech at my events better?
My market is difficult, my
industry is traditional. Where
do I even start?
My show has been doing well
without technology. I don’t
need it…or do I?
“The illiterate of the 21st century will not be those who cannot read and write,
but those who cannot learn, unlearn, and relearn.”
Alvin Toffler (writer & futurist)
