smc 2012 marketing guide

8/14/2019 SMC 2012 Marketing Guide

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Use this

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2012MARKETINGGUIDE


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table of contents

Greater Houston Builders Association9511 West Sam Houston Pkwy North

Houston, Texas 77064281.970.8970 ph | 281.970.8971 fax

www.ghba.org

From the President, Using this Guide. . . . . . 4From the CEO, Get the Most Bang for your

Marketing Buck . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

GENERAL LUNCHEONSForecast Lu ncheon . . . . . . . . . . . . . . . . . . . . . . . . 8

Mid-Year Forecast Luncheon . . . . . . . . . . . . . . . 8Year End Luncheon & Annual Meeting.. . . . . 8

TRADE SHOWS & EXPOSGHBA Product Expo . . . . . . . . . . . . . . . . . . .10-11

GREEN BUILDING PROGRAMGreen Built Gulf Coast Sponsorships

& Annual Fees . . . . . . . . . . . . . . . . . . . . . . . . . 12-13

AWARDS PROGRAMSExtravaganza 2 012 . . . . . . . . . . . . . . . . . . . . . . . 14Million Dollar Circle Awards. . . . . . . . . . . . . . . 16

Houstons Best Awards. . . . . . . . . . . . . . . . . . . . 18

EDUCATION . . . . . . . . . . . . . . . . . . . . . . . 2 2-23

NETWORKING EVENTSSpeed Sel ling Events . . . . . . . . . . . . . . . . . . . . . 24

Monthly Board Meeting Sponsorship. . . . . . 24Ch ili & Salsa Cookoff . . . . . . . . . . . . . . . . . . . . . . 25

BBQ & Wi ld Game Cook-Off . . . . . . . . . . . . . . . 26GHBA Spring Golf Tournament. . . . . . . . . . . . 28

ASSOCIATE COUNCILAssociate Council Monthly Luncheons . . . . 30Frank Aranza Adopt-a-Family Project. . . . . . 31

BAY AREA BUILDERS ASSOCIATION (BABA)BABA Monthly Luncheons . . . . . . . . . . . . . . . . 32

BABA Annual M id-Year Forecast Luncheon. 32BABA Annual Sponsorships . . . . . . . . . . . . . . . 33

BABA Speed Selling Event . . . . . . . . . . . . . . . . 34BABA Fling into Fall Networking Event . . . 34

Operation Finally Home . . . . . . . . . . . . . . . . . . 35BABA Board Installation Dinner . . . . . . . . . . . 38

Bay Area Builders Assn Golf Tournament. . . 39

CUSTOM BUILDERS COUNCIL (CBC)CBC Monthly Luncheons. . . . . . . . . . . . . . . . . . 40

CBC Speed Sel ling Event . . . . . . . . . . . . . . . . . . 40CBC Annual Sponsorships . . . . . . . . . . . . . . . . 41

MONTGOMERY COUNTY BUILDERS &DEVELOPERS DIVISION MCBDDMCBDD Monthly Luncheons. . . . . . . . . . . . . . 42

MCBDD Annual Sponsorships. . . . . . . . . . . . . 42MCBDD Annual Forecast Luncheon . . . . . . . 43

MCBDD Golf Tournament . . . . . . . . . . . . . . . . . 44

REMODELORS COUNCIL RMCRMC Monthly Luncheons . . . . . . . . . . . . . . . . . 45

RMC Annual Sponsorships. . . . . . . . . . . . . . . . 46RMC Networking Events . . . . . . . . . . . . . . . . . . 46

RMC Vendor Showcase . . . . . . . . . . . . . . . . . . . 47RMC Ho liday Par ty . . . . . . . . . . . . . . . . . . . . . . . . 48

Sand Cast le Weekend . . . . . . . . . . . . . . . . . . . . . 50

SALES & MARKETING COUNCIL SMCSMC Board Meeting Sponsorships . . . . . . . . . 53

SMC Annual Underwriters . . . . . . . . . . . . . . . . 53

GHBA FACILITY ROOM RENTALS.. . . . . . 55

CHARITABLE GIVINGHomeAid Houston. . . . . . . . . . . . . . . . . . . . . . . . 56Operation Finally Home . . . . . . . . . . . . . . . . . . 56

Ben efit H omes P roj ec t . . . . . . . . . . . . . . . . . . . . 57

PUBLICATIONS & WEB ADVERTISINGHouston BuilderMagazine. . . . . . . . . . . . . . . . . 58

Annual GHBA Marketing Guide . . . . . . . . . . . 60Annual GHBA Membership Directory.. . . . . 60

Remodeling GuideMagazin e . . . . . . . . . . . . . . 61Education Course Catalog . . . . . . . . . . . . . . . . 61

GHBA Web Site Advertising . . . . . . . . . . . . . . . 62GHBA Weekly e-Newsletter Advertising . . . 63

GET INVOLVEDSponsorship Commitment Form . . . . . . . . . . 64GHBA Partnerships Maximize Investment 68

GHBA Partnership Agreement. . . . . . . . . . . . . 70Council & Committee Involvement

Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71* Please note: All dates/sponsorshipsprinted in this guide are subject to

availability and change.

STUCCO | EIFS | STONE INSTALLATION | BRICK WORK | CMU WORK

CAST STONE INSTALLATION | EXTERIOR PAINT

Houstons Premier Architectural Stone Source

WINDOW TRIM | ARCHES | COLUMNS | FIREPLACE MANTELS | KEYSTONES | FOUNTAINS

CAST STONE | DIMENSIONAL CUT TRAVERTINE | LIMESTONE | LEUDERS | CANTERA

(832) 467-9700 or [email protected]

www.houstonstone.net(281) 397-2278 or [email protected]

www.casasgroup.com


3/37

4 2012GHBA MARKETINGGUIDE

presidents message

Where would you like to take your membership in 2012? Areyou looking to target custom home builders? Remodelers?Single family builders? Would you like to be present at large

formal events such as Extravaganza, Forecast Luncheon orthe Houstons Best Awards? Do you prefer to network in amore casual setting, such as one of our golf tournaments or

a cook-off?

This Marketing Guide will serve as your road map on how to add

value to your membership, build relationships, and generaterecognition for your company in front of your industrypeers. The association provides members an abundance of

ways to achieve professional development and recognition.But the sheer number of events and opportunities can beoverwhelming, so we have produced this guide to help you

plan your involvement for 2012 in advance.

The GHBA Marketing Guide

highlights the majority of eventsproduced by your associationthroughout the course of the year.

All opportunities featured areaccompanied by descriptions to giveyou a better idea of what the event/

publication/seminar is all about.Each marketing opportunity not only includes an investmentamount, but also the recognition you can expect in return.

Getting the most from your membership also means gettinginvolved. We invite you to consider joining a committee or

council that will lead you to that pivotal next step of buildingrelationships and potential leadership positions at the local,state and national levels. (See page 71 for details.)

The association also affords the chance to help the localcommunity. For information on GHBAs charitable efforts andhow you can help, see page 56.

We hope that you look to 2012 with as much anticipationas we do. If you have questions regarding an opportunity

published in this guide, please contact the GHBA team at(281) 970-8970.

2011 GHBAPresidentMikeDishberger, GMBSandcastle Homes

How to use this guide...

Lay a foundationfor success.We have a loanfor every home,

...simple as that.

Partner with oneof our experiencedLoan Consultants.

(713) 395-6900www.imortgage.com

Rates, terms, and availability of programs are subject to change without notice.

Texas Dept. of Savings & Mortgage Lending Lic. 67345.

3040 Post Oak Blvd., #100 Houston, TX 77056

* Please note: Alldates/sponsorships

printed in thisguide are subject

to availability andchange.

Our Guarantee:* Quality Construction & Expertise

* Competitive Pricing

* Quick Job Completion

* Personalized Customer Service

All-Texas FenceWe Want to Be Your Fence Company!

Contact Us:713.466.3413

alltexasfence.com

[email protected]


4/37


a word from the ceo

PLATINUM

Have you noticed other companies logos on your renewalletters, association emails, GHBA water bottles, and online?Did you wonder how your competition was getting so much

recognition from the association? Would you be surprised to findout that much of this marketing was FREE?

Consider a GHBA Partnership, and you can receive tons ofperkslike print and online advertising, GHBA room rentals,and member mailing listsat no additional cost. For complete

details on becoming a GHBA Partner, see page 60 of this guide.

Cant commit to a GHBA Partnership? Thats okay! We just wantto see your smiling faces at GHBA events, committee meetings

and educational courses. Please take full advantage of the manyoptions GHBA offers to help you expand your business and yournetwork. You have literally hundreds of options, most of which

are listed on the following pages. Most of these are low cost, butpay out big-time in professional development and expandedindustry connections.

And... while I have your attention, Id like to personally thank the2011 GHBA Partners, whose sponsor donations and involvement

top the charts. Companies like these are the lifeblood of theassociation, and we cannot show our appreciation enough.

Get the most bang foryour marketing buck... Builders Post-Tension Inc403 RICHEY RD. HOUSTON, TX 77090

ExecutiveVice President

& CEO KathrynToy Wood, JD,CAE, CGA, CGPGreater Houston BA

Want to seeyour company

listed herenext year?

See page 68 tofind out how.

GOLD

WATER BOTTLEPARTNER

DIAMOND

SILVER

GRAND ($10,000+)

BMC Building Materials

Builders Mechanical Inc. (BMI)

Builders Post-Tension Inc.

HoustonNewcomerGuides.com

Sherwin-Williams Paint Co.

StrucSure Home Warranty

Suncoast Post Tension

PREMIER ($5,000+)

Acme Brick

AdvanTech & ZIP System

The Bath & Kitchen Showplace,

a division of Moore Supply

Dow Chemical

Duncan Security/Datasmart

Houston Carpet Service

Masco Environments for Living

Perfection Fireplace & Supply

The Stevenson Group

2011 SUSTAINING ASSO CIATE MEMBERS SAMs

2011 ghba partners


5/37

8 92012GHBA MARKETINGGUIDE 2012GHBA MARKETINGGUIDE

general meetings & luncheons

Forecast LuncheonGeneral meetings provide an opportunity to target the entire membership,

discuss industry concerns, garner new ideas and reconnect with colleagues.

Forecast Luncheon features a renowned market analyst and provides a glimpse

into the strength of the building industry for the coming year.

DATE: January 2012

AVERAGE ATTENDANCE: 750 Builders & AssociatesThe following are available atall three annual luncheons:

Luncheon Sponsor (limit 2) - $3,000

zTable for ten (10) withpreferred seating

zOne company representative tosit at head table (if applicable)

z2-3 minute speaking opportunityduring luncheon

zOne 6 tabletop in venue lobby

zLogo included on all promotionalmaterials, including HoustonBuilder magazine

z Signage at event

Speaker Sponsor (limit 2) - $2,500

zTable for ten (10) withpreferred seating

zOne company representative tosit at head table (if applicable)

z2-3 minute speaking opportunity

during luncheon

zOne 6 tabletop in venue lobby

zLogo included on all promotionalmaterials, including HoustonBuilder magazine

z Signage at event

TableTop Display Sponsor(limit 6) - $500

zOne 6 tabletop in lobby of venue

z Logo included on all promotionalmaterials, including Houston Builder

Mid-Year Forecast LuncheonMid-Year Forecast Luncheon provides an update on the state of the industrywith a prominent economist. A highlight of the luncheon is the presentation of

GHBA scholarships to deserving students. The association also recognizes Spike

membership recruiting achievements.

DATE: June 2012

AVERAGE ATTENDANCE: 750 Builders & Associates

Year End Luncheon& Annual MeetingFormerly the annual Political Luncheon, this meeting serves as a forum to honor

and thank our members. A prominent speaker will address a topic relevant to

the construction industry and the current home building climate.

DATE: September/October 2012


general meetings & luncheons

HOUSTON COMMUNITY MANAGEMENT SERVICES

WHERE COMMUNITY & MANAGEMENT MEET.

You can attract residents with innovative programs

and keep them happy after move-in, while saving

significant time and costs.

Associa leverages national resources and local,

professional staff to deliver programs that save

time, offer peace of mind, and provide unparalleled

savings on valuable goods and services.

Call or visit us today for more information about

our services!

T B R

A I?

Every Time Residents Come Home.

17049 El Camino Real, Suite 100 | Houston, TX 77058Tel: 832-864-1200

Web: www.houcomm.com| Email: [email protected]


6/37


10th Annual GHBA Product ExpoThe most fun youll have at work all year! Join us in the fall for a day of products,

prizes and ponies in the pavilion at the Sam Houston Race Park. Gourmet Grub,

three bars, exhibitor games, pari-mutuel betting windows and prize drawings.

Play for fistfuls of cold, hard cash in the wildly popular Money Ball Horse Racing

Games!

Associate member attendance is limited to 85 exhibitors showcasing their best

for the builders, remodelers and developers who attend for free. Each 8 x 10

booth is fully decorated; carpet is not required.

Visit www.GHBA.org/expo to download the floor plan, show contract and full

sponsorship information.

DATE: November 2012Sam Houston Race Park

AVERAGE ATTENDANCE:

300+ Attendees

85 Exhibitor Spaces

trade shows & expos

Man OWar Sponsor (exclusive) - $3,500

z8 x 20 booth with electricity and premier easel sign

zEvent and contracts seminars title sponsor

z5-minute presentation, right to hang banner (you

provide) and distribute literature at contracts seminarsattended by custom builders and remodelers

zFour (4) Gourmet Grub Packs and eight (8) bar tickets

zLogo recognition on show guide cover, floor

plan, show contract and event flyers

zMailing list of attendees

z

Web listing linked to your sitez1/4-page ad in Houston Builder magazine

in one issue of your choice ($599 value)

The Purse Sponsor (exclusive) - $2,500

z8 x 10 booth with electricity and premier easel sign

zHost of the Money Ball ~ Our hourly,

most popular Expo game!


zRight to distribute literature at contracts seminars*

zLogo recognition on floor plan, event

flyers and in the show guide


zWeb listing linked to your site

z1/6-page ad in Houston Builder magazine

in one issue of your choice ($499 value)

Secretariat or Alydar Sponsor (unlimited) - $2,000

z8 x 10 booth with electricity with premier easel sign

zBar, Gourmet Grub or Racing Form game sponsor


zRight to distribute literature at contracts seminars*

zLogo recognition on floor plan, eventflyers and in the show guide


zWeb listing linked to your site

z1/6-page ad in Houston Builder magazinein one issue of your choice ($499 value)

8 x 10 Booth (limit 90) - $650

zPipe and drape withstandard booth sign

z6 skirted table and two chairs

zStandard strip sign

zTwo (2) Gourmet Grub Packsand four (4) bar tickets

zWeb and show guide listing

Extras

zBar ticket - $7

z Electricity - $60

zGourmet Grub Packs - $50

*Unless your company is a

competitor of Man O War sponsor.


7/37


Green Built Gulf CoastUnder GHBAs green building program, Green Built Gulf Coast (GBGC), the

association is an adopting entity of the National Green Building StandardTM

ICC 700-2008, the first American National Standards Institute (ANSI)-approved

residential green building program in the nation. GBGC is a voluntary green

building program in which all GHBA members can participate. Whether

you are a builder, a remodeler, a developer, or an associate offering green

products, there is a place for everyone.

Platinum Sponsor - $6,000 annually

zGreen Building Committee membership

zTop banner ad on greenbuiltgulfcoast.org

zDirectory listing on GBGC website withlogo and link to your company website

z Listing on GBGC website productpage with link and logo

z Logo on all GBGC promotional materials

z Ten-minute speaking opportunity at

one GBGC meeting annually

zOpportunity to display product, work and/

or speak at GBGC booth at the annualGHBA Product Expo trade show

zOpportunity to submit Green Tips and/

or news items for GBGC website

zCompany logo displayed on Green

Building Committee agenda

zOpportunity to present Green Building

Committee welcome and introduction

zOpportunity to display product at all

Green Building Committee meetings

zOpportunity to host and present one greenbuilding lecture/event at a GHBA/company facility

z First consideration for green product spotlighton website, contingent on availability

green building program Gold Sponsor - $3,000 annuallyzGreen Building Committee membership

zScrolling sidebar ad ongreenbuiltgulfcoast.org

zDirectory listing on GBGC website with

logo and link to your company website

zListing on GBGC website product

page with logo and link

zLogo on all GBGC promotional materials

zFive-minute speaking opportunityat one GBGC meeting annually

zOpportunity to display product, workand/or speak at GBGC booth at theannual GHBA Product Expo trade show

zOpportunity to submit Green Tipsand/or news items for GBGC website

zFirst consideration for greenproduct spotlight on website,

contingent on availability

Silver Sponsor - $1,000 annually



zListing on GBGC website product

page with logo and link

zFirst consideration for green

product spotlight on website,contingent on availability

Bronze Sponsor - $500 annually



GBGC Participant - $250 annually


zDirectory listing on GBGC website

greenbuiltgulfcoast.org

For more information, visit www.royomartin.com.

Contact:Tony Rocha

[email protected]


8/37


awards programs

Extravaganza 2012& Board InstallationJoin us as GHBA celebrates 71 years with the

installation of Incoming President Will Holder

and his 2012 board of directors. This annual

event is one of the highlights of the new year

and provides an opportunity to show your

support of the newly inducted board. GHBA

will also recognize excellence among itsmembership by presenting awards for Builder,

Custom Builder, Developer, Remodeler and

Associate of the Year.

DATE: January 2012

AVERAGE ATTENDANCE: 500 Builders,

Remodelers & Associates

Grand Sponsor (Exclusive) - $6,000

zTwo tables for ten (10) withpreferred seating

zLogo in Extravaganza 2012 program

zLogo displayed during audio/

visual program at Extravaganza

zFull page ad in Extravaganza program

zLogo on all marketing andpromotional materials, including

Houston Builder magazine

Cocktail Sponsor (limit 2) - $5,000

zOne table for ten (10) withpreferred seating


zLogo displayed during audio/visual program at Extravaganza

zFull page ad in Extravaganza program

zLogo on all marketing andpromotional materials, includingHouston Builder magazine

Platinum Sponsor $4,000

zTable for ten (10), preferred seating


zLogo displayed during A/V program

zLogo on all marketing andpromotional materials, includingHouston Builder magazine

Dinner Sponsor - $4,000



zLogo displayed during A/V program



Centerpiece Sponsor - $3,500





Photography Sponsor - $3,500



zLogo on all marketing and

promotional materials, includingHouston Builder magazine

Wine Glass Sponsor - $3,500



zLogo on all marketing and

promotional materials, includingHouston Builder magazine

Diamond - $2,000zTable for ten (10), preferred seating

zListing in the program & A/V program

zListing on all marketing & promotionalmaterials, including Houston Builder

Gold - $1,500zTickets for six (6)


zListing on all marketing & promotional

materials, including Houston Builder

Silver - $1,000

zTickets for four (4)


zListing on all marketing & promotionalmaterials, including Houston Builder

Bronze - $500

zTickets for two (2)

zRecognition in the program

zListing on all marketing & promotional

materials, including Houston Builder

Individual Ticket - $110


9/37


MILLIONDOLLAR

CIRCLEFebruary

2012

AwardsPresentation

& DinnerEvent

The2012

presented by

S T A N D U P A N D B E R E C O G N I Z E D

Awards

Average Attendance: 200 Sales & Marketing ProfessionalsThis annual event recognizes new home sales achievement by those in the Houston building

industry. Presented by GHBAs Sales & Marketing Council, awards are presented toSales Associates, Sales Managers and Realtors who successfully closed more than $1 million

worth of single family homes, townhomes or patio homes during the calendar year.

Recognize Your Company. Recognize Your People.

Contact: Melvina Audain (281) 970-8970 X-130 [email protected]

*Event details and sponsorship availabilities are subject to change without notice. Ask for full details.

R E C O G N I Z E Y O U R C O M P A N Y

S P O N S O R S H I P S

Become a 2012 Million Dollar Circle Sponsor.

$2,500 Table for 10 with

preferred seating

Tabletop at event fordisplaying companycollateral

An opportunity toannounce a portion ofthe Winners

Company logo prominentlydisplayed on all marketingand promotional material,including Houston BuilderMagazine

Company logo on cover ofMillion Dollar Circleprogram

Company logo displayedon all photos taken atevent along with thePhotography Sponsors logo

Signage at event

Photography Sponsor $1,250 (Limit 2)This sponsorhip includes:

6 Tickets toawards program



Company logo on cover ofMillion Dollar Circleprogram

Company logo displayedon all photos taken atevent along with theTitle Sponsors logo

Signage in thePhotography Area

Beverage Sponsor $1,250 (Limit 2)This sponsorhip includes:

Million Dollar Sponsor $750 (Unlimited)This sponsorhip includes:




Company logo on cocktailswizzle sticks or cocktailnapkins (sponsors choice)

Company logo printed ondrink tickets

Signage at event




Signage at event

*Event detailsandsponsorshipavailabilitiesare subject tochange withoutnotice.Visitwww.GHBA.orgforfull details.

Title SponsorThis sponsorhip includes:

Exclusive sponsorships can be tailored to fit your companys needs. Ask for details.


10/37


e Event the YaFALL2012esend b

See an overview of

sponsorship information

on pg 20.

(formerly known as PRISM)

These awards have been

honoring the industry's finestfor more than 30 years.

This annual gala recognizes

the best of the best in

the categories of

People, Product and Promotion.

Winners receive recognition

through the association and

in the local media.

Its the one night of the year

when the best of the best come

together to represent theircompany through sponsorships

and award entries.

Black tie optional.

For the latest details and updates:

www.GHBA.org/HoustonsBest(See next page for sponsorships)

Houstons BAwads


11/37


2012 HOUSTONS BESTPROPOSED SPONSORSHIP OFFERINGS

EXCLUSIVE SPONSORSHIPS*

Title Sponsor: $12,000Package includes the entire list of Exclusive Sponsor Benefits, plus:

Logo prominently displayed as title sponsor on all advertisingand collateral

Mini presentation to kick off awards show a 60-second sponsor-provided video presentation shown

during the awards program an upgrade to a 1/2 page ad in Houston Builder Magazine

AfterParty Sponsor: $8,500Package includes the entire list of Exclusive Sponsor Benefits, plus:: Access to all winners and sponsors at the After Party Logo prominently displayed at After Party 20 extra tickets to the After Party

Backstage Sponsor: $5,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

Signage backstage with sponsor logo Food and beverages provided backstage for guests 2 Sponsor representatives backstage to mingle with presenters

Martini Sponsor: $5,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

Sponsor representative to hand out 200 martini drink tickets Sponsor names the martini for the night Sponsor logo carved in ice luge at martini bar

Champagne Glass Sponsor: $4,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

600 etched champagne glasses with sponsors logo will bea special gift in all swag bags

Bar Sponsor: $4,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

Sponsors logo imprinted stir sticks placed at all bars Sponsors logo elegantly printed on cocktail napkins at all bars

For moreinformation,contact:

Melvina Audain

(281) 970-8970 X-130

[email protected]

Represent your

company at the

biggest night

of the year.

Become a

Houstons Best

Sponsor!

Average

attendance 750

ALONG WITH THEIR OWN INDIVIDUAL BENEFITS,ALL EXCLUSIVE SPONSORSHIPS* INCLUDE:

Logo recognition in all marketingcollateral and advertising

Company logo displayed during theAwards Presentation

One company representative topresent an award on stage

Recognition and Sponsor Awardpresented to your companyrepresentative

Complimentary tickets withVIP seating

Complimentary tickets to theExclusive After Party

Complimentary valet passes

Free one-time mailing list ofGHBA members

Link to your website fromwww.ghba.org through Dec. 2012

1/4 page ad in one 2012 issue ofHouston Builder Magazine

Opportunity to place one itemin Swag Bags

Exclusive Sponsorships can

be tailored to your companys

specific needs.

Diamond Sponsor$2,500- Listingin all

advertisingcollateral

- Complimentaryticketsfor aTable of10 totheAwardsProgram

- 4 complimentarytickets to the

After Party

Gold Sponsor$1,500- Listingin all


- 4 complimentaryticketsto theAwardsProgram

- 2 complimentaryticketsto theAfter Party

Silver Sponsor$750- Listingin all


- 2 complimentaryticketsto theAwardsProgram

Unlimited Sponsorships* include:

*Event detailsandsponsorshipavailabilitiesare subject tochange without notice.

Visit www.GHBA.org/HoustonsBestforfull details.

Learn more aboutthe benefits of being a

Houstons Best Sponsor:

The

BENEFITS

of

HOUSTONSBEST

SPONSORSHIPS

last year round.

Photography Sponsor: $4,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

Sponsors logo printed on awards event photos

Centerpiece Sponsor: $4,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

Sponsor logo displayed on all centerpieces at awards show

Entertainment Sponsor: $4,000Package includes the entire list of Exclusive Sponsor Benefits, plus:

Paparazzi style photography wtih keepsake photo that guestscan order online

Sponsors logo will appear on the entertainment actor(s) Entertainment actor(s) to mix and mingle with guests

Swag Bag Sponsor: $4,000Package includes the entire list of Exclusive Sponsor Benefits, plus:

Sponsors logo printed on 600 reuseable totes filled with thewinners guide and gifts from sponsors. Given out as guests leave.

Dessert Sponsor: $4,000Package includes the entire list of Exclusive Sponsor Benefits, plus:: Sponsors logo prominently displayed at dessert station

Night Caps & Nibblers Sponsor: $4,000Package includes the entire list of Exclusive Sponsor Benefits, plus:

Sponsors logo prominently displayed at food and drinksstations during the After Party

Valet Sponsor: $3,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

Sponsors logo displayed on signage at valet hotel entrance Sponsor can place item of choice to be left in all vehicles

Toast Sponsor: $3,500Package includes the entire list of Exclusive Sponsor Benefits, plus:

2 sponsor representatives to give the toast onstage before

the Grand Awards are announced


12/37


NAHB University of HousingDesignation CoursesGHBA continues to provide industry-focused, quality education to the more

than 2,000 association members. Participants travel to Houston from all over

the U.S. to take advantage of the extensive course offerings. Your education

partnership provides maximum company exposure at the more than 75 classes

scheduled for 2012.

DATE: Year-round

AVERAGE ATTENDANCE: Classes range in size from 10 to 100+

NAHB Annual Education Partner (limit 12) - $900/year

zLogo displayed on education banner atall GHBA education events(100+ events/year)

zLogo displayed on educationbanner at all monthly Remodelors

Council, Custom Builders Council,Bay Area Builders Association andMontgomery County Builders &

Developers Division luncheons

zRecognition at Sales &Marketing Council meetings

zMonthly recognition in

Houston Builder magazinezListing in the Houston Remodeling

Guidemagazine (distribution 50,000

annually) and quarterly in HoustonLifestyles and Homesmagazine

zListing on all NAHB education-related promotional materials

zLink on education page of GHBAsWeb site through December 2012

z6 tabletop display at two

NAHB education events of yourchoice (first-come basis)

zThe best value: The education bannerwith your logo is on display in theGHBA Education Center all year. So it

will be seen by any company that hostsan event in the room. This translates

to more than 2,800 people each year!

General Education CoursesContinuing education will help you enhance your career, boost your professional

image, increase your level of expertise, and put yourself at the cutting-edge of

your field. Continuing education is the key to a more satisfying, more profitable

career. When the competition is fierce, expertise sets the leaders apart. General

course topics include legislative updates, ethics, HR best practices, safety and

OSHA concerns, and much more.

GHBA also offers Lead Renovation, Repair &

Painting certification courses.

DATE: Year-round

AVERAGE ATTENDANCE: Classes range in

size from 10 to 100+General Interest Course Sponsor (limit one per course) - $400/class

zSponsor recognition in Houston Builder magazine (Sponsorship must beconfirmed 45 days prior to event to make publication print deadline.)

zCompany name displayed on all event promotions

z6 tabletop display at the event

GHBA Course Catalog AdvertisingRELEASE DATE: November 2012

CIRCULATION: 5,000

See page 61 for more details

education program

UILD YOUR MIND

BUILD YOUR BUSINESS

2012 Education Catalog Advertising

zBack cover (full page ad) - $1,800

z Inside front cover (full page ad) - $1,500

z Inside back cover (full page ad) - $1,200


13/37


Speed Selling Event SponsorshipsTake advantage of this exciting and productive event, and get face to face

interaction with some of the decision makers of Houstons top builders. With

your contribution, you will receive approximately 5 to 7 minutes of personal

face time with up to 20 builders. Events are limited to GHBA members only, and

each event may only include one of each type of vendor (e.g. only one lumber

supplier, one warranty company, etc.). Events typically last approximately two

hours. Do a full years worth of marketing in just one afternoon!

DATES: Three dates throughout 2012

AVERAGE ATTENDANCE: 20 Volume Builders and 20 Associates* Exclusive sponsorships limited to one per company, per year

Spring Purchasing ManagersSpeed Selling Title Sponsorship(exclusive) - $2,500

zOne entry into speed selling

zPersonal access to up to 20 Houston-area builder purchasing managers

Volume Builders Speed Selling TitleSponsorship (exclusive) - $2,500


zPersonal access to up to 20 Houston-area builder volume builders

CEO Speed Selling TitleSponsorship (exclusive) - $2,500


zPersonal access to up to 20Houston-area builder CEOs

Bay Area Builders AssociationSpeed Selling - See page 34

Custom Builders CouncilSpeed Selling - See page 40

Monthly GHBA Board MeetingSponsorshipKick off your marketing with a bang! Present your company to GHBAs

biggest power players at one of the 2012 board meetings.

DATES: First Thursday of each month at 4 p.m. (excluding July & December)

ATTENDANCE: 40 GHBA Board Members and Presidential Appointees

Monthly Sponsor (limit one/month) - $500

z Invitation to the board meeting


z6 tabletop display

zYour company logo printed on the board agenda

networking eventsChili & Salsa CookoffCan you handle the heat? Your tastebuds are in for a treat at GHBAs second

annual Chili & Salsa Cookoff. Join us as a cooking team and knock the socks

off other members with your habaero creations. Or just swing by and enjoy a

delicious meal, live entertainment and networking with like-minded members.

DATE: February 9, 2012

Title Sponsor (exclusive) - $3,500z20 tickets to event

zSignage and recognition at event

zLogo listing in Houston Builder

Boot-Scootin Sponsor(exclusive) - $1,000

zEntertainment Sponsor

z10 tickets to event


zListing in Houston Builder

Red Hot Chili Pepper Sponsor(exclusive) - $1,000

zEntertainment Sponsor




Watering Hole Sponsor

(exclusive) - $1,000zBeverage Sponsorship




Chuck Wagon Sponsor(exclusive) - $1,000

zFood Area sponsor




Wrangler Sponsor (exclusive) - $750zTent sponsor

z8 tickets to event


z

Listing in Houston Builder

Pony Express Sponsor(exclusive) - $750

z8 tickets to event



Bandana Sponsor (exclusive) - $500z4 tickets to event



Howdy Partner! Sponsor(exclusive) - $500

z4 tickets to event

zSignage and recognition at eventzListing in Houston Builder

252012GHBA MARKETINGGUIDE


14/37

BBQ & Wild Game CookoffThe GHBA welcomes all of its members not only to

compete but to judge this cook-off competition. Members

can come and support their favorite teams, enjoy great

food, live musical entertainment and network with other

members. Meet other members in a fun atmosphere and

a relaxed setting.

DATE: November 2012

AVERAGE ATTENDANCE: 30 Cooking Teams and

1,200 Builder/Associate Guests

Wild Turkey Koozie Sponsor(exclusive) - $1,200

zLogo on Koozies distributed toall attendees at registration

zRecognition and signage at event

zFive (5) tickets to the event


Margarita Machine Sponsor(exclusive) - $1,200

zLogo printed on take-home margarita cups

zRecognition and signage at event

zFive (5) tickets to event


Entertainment Sponsor(limit 2) - $1,200

zSignage at stage area with band

zRecognition at event

zFive (5) tickets to event


Awards Sponsor (limit 2) - $750

zLogo on Silver Plate awards

zOpportunity to assist with

onstage award ceremony

zFour (4) tickets to event

zLogo on judges and team shirts


Hospitality Sponsor (limit 2) - $750zOpportunity to stock trailer

with your promo pieces

zRecognition and signage at the event


zFour (4) tickets to event


Turn in Containers (exclusive) - $600

zLogo stickers placed onevery turn-in container

zThree (3) tickets to event



networking events


Judges Sponsor (limit 5) - $500

zWork a judging category with thejudges (approx. 30 minutes)

zEscort your group of judges

around the booths




Bar Sponsor (limit 2) - $500

zLogos printed on all drink tickets

zPromotional items at the bar area


zLogo on judges and team shirtszListing in Houston Builder

Poker Tournament Sponsor(limit 3) - $500

zSignage inside poker area

zOpportunity to present pokertournament trophies onstageat award ceremony




Trash Receptacles (exclusive) - $500

zLogo stickers placed onall trash containers




Wristband Sponsor (exclusive) - $500

zCompany logo on wristbands




Wrangler Sponsor - $300zSignage at the event


zTwo (2) tickets to event


Parking Shuttle Sponsor - $200

zSignage on shuttles


zTwo (2) tickets to event



15/37


networking events

GHBA Spring Golf TournamentEach year, the Associate Council hosts an annual golf tournament. With hundreds

of avid golfers participating, your sponsorship will be visible throughout the

entire day of the event. Tournaments are organized as a four-person scramble,

with awards presented to the top teams.

DATE: March 7, 2012 AVERAGE ATTENDANCE: 200 Golfers

Breakfast Sponsor(exclusive) - $1,000

z

2-3 minute speaking opportunityat awards dinner

zRecognition given before and after play

zSignage at the event

Lunch Sponsor (exclusive) - $1,000

z2-3 minute speaking opportunityat awards dinner

zRecognition given before and after play


Beverage Sponsor (limit 6) - $500zTwo company representatives to

distribute beverages on the course(Beverages provided by GHBA)

Cart Sponsors (limit 2) - $500zCompany name on the front of eachcart on one of the two courses


$5,000 Putting ContestSponsor (exclusive) - $500

zCompany name on the putting green

Driving Range (exclusive) - $350zCompany name on the driving range

z

Door prizeS (unlimited) - $100zPremium golf gift (box of premium golf

balls, golf bag or putter) will be givenaway at raffle following tournament

zCompany announced as gift sponsor

zOpportunity to attach a business

card to the raffle item

Hole Sponsorships - Prices Below(Each of the following hole sponsorships

includes signage and representativesfrom your company may spot the hole.Please provide your own tent, chairs, etc.)

$30,000 Truck Hole-in-OneSponsor (exclusive) - $700

$15,000 Hole-in-One(exclusive) - $500

Longest Drive (limit 2) - $350

Straightest Drive (limit 2) - $350

Tiger Drive (limit 2) - $350

Closest to the Pin (limit 2) - $350

Individual Hole Sponsors - $300

PLEASE NOTE:

In addition to the amenities listed, ALL golf sponsorships include listing on Rules &

Regulations flyer and in Houston Builder magazine. Sponsorships are limited dependingon size of the course and number of players.


16/37


Associate Council LuncheonsAttendance at this monthly meeting offers valuable opportunities to network

with peers and develop relationships with other associate members. Associate

Council luncheons typically feature a builder speaker who will discuss topics

such as, How to Market to Builders, The Right and Wrong Ways to Make

Sales Calls, and other tips for interacting with builder members. All associate

members are invited to attend the meetings.

A raffle drawing is held at each meeting, and the winner gets the opportunity to

take the builder speaker to lunch for some one-on-one marketing.

DATE: First Thursday of each month (excluding July & December)

AVERAGE ATTENDANCE: Builder Speakers & 80-100 Associate Guests

General Sponsor (limit two per month) - $250zLogo listed on all marketing and

promotional materials

zSignage at luncheon

z2-3 minute speaking opportunity at luncheon

zOne 6 tabletop to display company materials

zSponsorship covers lunch for all attendees

Frank Aranza Adopt-a-FamilyProgramGHBA and its member companies partner to help provide a joyous holiday for

60 deserving families. Participating companies can adopt a family ranging

in size from 2 to 10 and provide childrens gifts, basic necessities like food and

hygiene items, and even holiday trimmings. Your giving is only limited by your

imagination! Gifts are collected at GHBA throughout November and December,

and are hand-delivered by Santas Little Helpers to the families at a special

ceremony.

DATE: Typically held the first Saturday of December

AVERAGE ATTENDANCE: 60 Donor Companies& 30 Volunteers to deliver gifts

Elf sponsorship- $100zOpportunity to share in personally

delivering gifts to families

Santas Little Helper Sponsorship - $50

zOpportunity to share in personallydelivering gifts to families

See page 25-29 for details

Golf Tournament,BBQ & Wild Game Cookoffand Chili & Salsa CookoffThe Associate Council hosts some of the associations most popular large events,

including a golf tournament and the annual BBQ & Wild Game Cookoff.

networking events


17/37


Bay Area Builders AssociationMonthly Meeting SponsorshipsThe Bay Area Builders Association (BABA) is a division of GHBA, and serves

members who do business south of Houston. Monthly luncheons feature key

political figures or other topics of interest. Attendance continues to grow.

DATE/Location: First Tuesday of each month, in Friendswood

(excluding January, May, July, November & December)


Meeting Sponsor - $350


z6 tabletop display

zRecognition on meetingannouncement/agenda

zRecognition in PowerPointpresentation at event

zListing in Houston Builder magazine

Tabletop Sponsor - $150

z6 tabletop display

zRecognition by division

president at meeting

zRecognition in PowerPoint

presentation at event

BABA Forecast LuncheonAlways a sell-out, the Annual BABA Forecast features noted economist David

Jarvis of Metrostudy. (Meeting held in lieu of regular monthly BABA meeting.)

DATE: May 1, 2012




z6 tabletop display

zRecognition on meetingannouncement/agenda



z6 tabletop display and recognition

by division president at meeting

Bay Area Builders AssociationAnnual SponsorshipsGet exposure all year long with a single sponsorship.

Commitment Deadline: December 1, 2011

Annual Platinum (exclusive) - $2,500zTwo (2) free tickets to all BABA

luncheons and networking events

zCompany profile in Houston Builder

(Limit 400 words and one photo,

subject to publishers approval.)

zSignage and recognitionat all BABA events

z5-minute speaking opportunity at

one 2012 BABA meeting of choice

Annual Gold (limit 3) - $1,500zOne (1) free ticket to all BABA


zMonthly listing in Houston Builder

z5-minute speaking opportunity atone 2012 BABA meeting of choice

z Signage/recognition at all BABA events

Annual Silver - $750

zOne (1) free ticket to all BABAluncheons/networking events


z Signage/recognition at all BABA events

networking events


18/37

Operation Finally HomeOperation Finally Home (formerly called BABA Support Our Troops Inc.) got

its start back in 2005, when a group of custom home builders from the bay

area, the BABA board of directors, and local suppliers teamed up to assist

Lance Corporal Steven Schultz and his family. Schultz returned home from Iraq

severely wounded and unable to walk or care for himself. And with that project,

BABASOTI was born. Since that time, BABASOTI has built seven homes and has

five more already under in progressat no cost to the familiesfor injured

veterans. These homes are built through volunteer contributions and donations

of labor and supplies from members just like you. Operation Finally Home plans

to continue this project until there is no longer a need.

For more information on how you can get involved,

visit www.babasupport.org or email [email protected].

Bay Area Speed Selling EventTake advantage of this exciting and productive event, and get face to face

interaction with some of the decision makers of the Bay Areas top builders.

With your contribution, you will receive approximately 10 minutes of personal

face time with up to 10 builders. Events are limited to GHBA members only, and

each event may only include one of each type of vendor (e.g. only one lumber

supplier, one warranty company, etc.). Events typically last approximately two

hours. Do a full years worth of marketing in just one afternoon!

DATE: May 2012

AVERAGE ATTENDANCE: Limited to 10 associates and 10 builders.

Title Sponsor (exclusive) - $1,000z5-minute speaking opportunity

zLogo recognition in Houston Builder magazine

zAcknowledgement on event calendar

and all event communications

networking events

BABA Fling into FallNetwork with Bay Area members in a relaxed setting. Cocktail

hour includes happy hour drinks, appetizer buffet, etc.

DATE: September 2012AVERAGE ATTENDANCE: 50-100 Builders & Associates

General Sponsorship - $400zTwo (2) admissions, four (4)

additional drink tickets

zTabletop flyers and signage at event

zRecognition in Houston Builder magazine



19/37



20/37


BABA Board Installation NightJoin us in welcoming the incoming 2012 BABA president and his board of

directors. Evening includes entertainment, dinner, live DJ entertainment and

door prizes.

DATE: Fall 2012


Platinum (exclusive) - $2,500

zReserved table for ten (10entries, 20 drink tickets)

zLogo on all table centerpieces

zSignage at event

zRecognition in HoustonBuilder magazine

Gold Sponsor - $1,200zReserved table for ten

(10 entries, 20 drink tickets)

zSignage at event

zRecognition in Houston Builder

Table Sponsor (limit 4) - $600

zTwo (2) entries, four (4) drink tickets

zSignage at event


Individual Tickets - $95zDinner and two (2) drink tickets

Bay Area Golf TournamentThe Bay Area Builders Association is growing by leaps and bounds. Catering to

members on the south side of Houston, the BABA Golf Tournament is one of the

most enjoyable events of the year.

DATE: October 2012

AVERAGE ATTENDANCE: 216 Golfers

Lunch & Dinner - $1,000

(Option: Purchase Lunch or Dinnersponsorship separately - $500 each)

z2-3 minutes to speak at dinner

zRecognition given before playzSignage at event

Putting Contest Sponsor - $500

zCompany name on putting green

zCompany reps to run contest

$10,000 Hole-in-OneSponsor (limit 3) - $550

zTwo company reps to spot hole

zSignage on hole

Beat the Golf Pro Sponsor - $500

zTwo company representatives to spotpar 3 hole, plus signage on hole

Beverage Sponsor (limit 8) - $500zTwo company representatives to

distribute beverages on the course(beverages provided by course)

Cart Sponsor (limit 2) - $500

zCompany name on front of each cart


Longest Drive Sponsor - $300zTwo company representatives to

spot hole, plus signage on hole

Straightest Drive Sponsor - $300

zTwo company representatives tospot hole, plus signage on hole

Closest to the Pin - $300zTwo company representatives to


Driving Range Sponsor - $250

zTwo signs with companylisting on Driving Range

Daly Drive Hole Sponsor - $300


Crooked Drive Sponsor - $300zTwo company representatives to spot

your hole, plus signage on hole

Individual Holes (limit 14) - $250


zSignage on a hole

Door Prize Sponsor - $100

zAt dinner, company will be announcedas sponsor and you may attach yourbusiness card to the door prize item.

** All sponsorships above include a listingon the Rules & Regulations flyer and a listingin Houston Builder magazine.

networking events


21/37

Custom Builders CouncilLuncheonsThe Custom Builders Council luncheons provide a forum to discuss the specific

needs and challenges faced by small volume custom builders. All Custom

Builders Council luncheons are open to the entire membership. All sponsors

must be current Custom Builders Council members; membership dues are $100annually.

DATE: Third Tuesday of each month at the HESS Club

AVERAGE ATTENDANCE: 50-100 members

Luncheon Sponsor(limit 1/month) - $350

z6 tabletop display

z5-minute speaking opportunity

zAdmission for two (2)

company representatives

zSignage at event

zRecognition in Houston Buildermagazine, event calendar and

all event communications

Tabletop Sponsor(limit 2/month) - $150

z6 tabletop display

zOpportunity to distribute companyliterature and handouts

zAdmission for one (1)company representative

zRecognition by councilpresident at meeting


magazine, event calendar andall event communications Custom Builders Speed Selling

10 custom builders and 10 associates (categorical exclusivity)

DATE: Spring 2012

Exclusive Sponsor - $1,000

zLogo recognition in HoustonBuilder magazine

zAcknowledgement on eventcalendar entry and on all

communications about the event


Custom Builders CouncilAnnual SponsorshipsGet recognition all year, with a single sponsorship. Sponsors must be current

CBC members.


Annual Platinum (exclusive) - $2,500zTwo (2) free tickets to all CBC


zCompany profile in Houston Builder

magazine (Limit 400 words plus onephotograph, subject to publishersapproval. Advertorial will appear

on a space-available basis.)

zSignage/recognition at all CBC events

z5-minute speaking opportunityduring one 2012 CBC meeting

Annual Gold (limit 3) - $1,500zOne (1) free ticket to all CBC



z5-minute speaking opportunityduring one 2012 CBC meeting



zOne (1) free ticket to all CBCluncheons/networking events



networking events



22/37

networking events

Montgomery County Builders &Developers Division LuncheonsThe Montgomery County Builders and Developers Division (MCBDD) caters to

members who do business north of The Woodlands. Monthly luncheons feature

key political figures or other topics of interest to the building community.

Regular meetings are held at Landrys Restaurant.

DATE: Fourth Wednesday of each month (excluding July and December)

AVERAGE ATTENDANCE: 45-75 Developers, Builders, Associates


zSignage at event

z5-minute speakingopportunity at luncheon

z6 tabletop display




z6 tabletop display

zRecognition by divisionpresident at meeting

zOpportunity to distribute company

literature and handouts

zRecognition in PowerPoint

presentation at event


Montgomery CountyAnnual Forecast LuncheonFeaturing Mike Inselmann of Metrostudy, this meeting offers insight into the

housing markets future for the coming year.

DATE: November 2012 (in lieu of regular monthly division luncheon)

AVERAGE ATTENDANCE: 350 Builders, Developers & Associates

Platinum Sponsor -$2,500 (Exclusive)

zRecognized as the presenting sponsorin all event communications

zTwo reserved tables for ten (10)


zLogo recognition at every place setting

zOpportunity to place companyliterature at all place settings

z6 tabletop display at registration

zRecognition in PowerPoint presentation

z -Listing in Houston Builder magazine

Gold Sponsor - $1,200

zReserved table for ten (10)




Silver Sponsor - $1,000





zSignage at award table

Centerpiece - $1,500





zLogo recognition on all dining tables

MCBDD Annual SponsorshipsGet exposure all year long with a single sponsorship.


Platinum (exclusive) - $2,500zSignage at all 2012 MCBDD events

zMonthly logo recognition inHouston Builder magazine

zTwo (2) free tickets to all 2012MCBDD division events/luncheons

z5-minute speaking opportunity atone 2012 MCBDD meeting of choice

zCompany profile in Houston Buildermagazine (Limit 400 words plusone photograph. Advertorial will

appear on a space-available basis.)

Annual Gold - $1,500zSignage at all 2012 MCBDD events


zOne (1) free ticket to all 2012 MCBDDdivision events/luncheons

z5-minute speaking opportunity atone 2012 MCBDD meeting of choice


zSignage at all 2012 MCBDD events

zOne (1) free ticket to all 2012

MCBDD luncheons

z5-minute speaking opportunity at

one 2012 MCBDD meeting of choice



23/37

452012GHBA MARKETINGGUIDE

Montgomery Co. Golf TournamentCatering to members on the north side of Houston, the Montgomery County

Builders & Developers Division Golf Tournament promises to be one of the best

events of the year. Come out and support the councils inaugural golf event!

DATE: September 2012 at Woodforest Golf Club

AVERAGE ATTENDANCE: 216 Golfers

Breakfast & Lunch Sponsor - $1,000

(Option: Purchase Lunch or Dinnersponsorship separately - $500 each)

z2-3 minutes to speak at dinner

zRecognition given before play

zSignage at event

Putting Contest Sponsor - $500zCompany name on putting green

zCompany reps to run contest

$10,000 Hole-in-OneSponsor (limit 3) - $550


zSignage on hole

Beat the Golf Pro Sponsor - $500zTwo company representatives to spotpar 3 hole, plus signage on hole

Beverage Sponsor (limit 8) - $500

zTwo company representatives todistribute beverages on the course

(beverages provided by course)

Cart Sponsor - $500

zCompany name on front of each cart


Longest Drive Sponsor - $300zTwo company representatives to


Straightest Drive Sponsor - $300


Closest to the Pin - $300


Driving Range Sponsor - $250

zTwo signs with companylisting on Driving Range

Daly Drive Hole Sponsor - $300

zTwo company representatives to


Crooked Drive Sponsor - $300

z

Two company representatives to spotyour hole, plus signage on hole

Individual Holes (limit 14) - $250


zSignage on a hole

Door Prize Sponsor - $100zAt dinner, company will be announced

as sponsor and you may attach yourbusiness card to the door prize item.

** All sponsorships above include a listing

on the Rules & Regulations flyer and alisting in Houston Builder magazine.

networking events

Remodelors CouncilMonthly LuncheonsThe GHBA Remodelers Council (RMC) stresses high professional standards in the

home improvement industry through the continuing education of its members

and the consumer. Monthly luncheons feature speakers from all facets of the

building industry, including designers, marketing professionals and even

elected officials. All sponsors must be current Remodelors Council members;

membership dues are $100 annually.

DATE: Second Tuesday of each month (excluding July and December)

AVERAGE ATTENDANCE: 100 Builders, Remodelers & Associates

Luncheon Sponsor(limit 1/month) - $400


z6 tabletop display

zAdmission for two (2)company representatives

zOpportunity to distribute company

literature and handouts

zRecognition on meeting

announcement and agenda


magazine, event calendar andall event communications

Tabletop Sponsor (limit 2) - $175

z6 tabletop display

zAdmission for one (1)company representative

zOpportunity to distribute companyliterature and handouts

zRecognition by councilpresident at meeting

zRecognition in Houston Buildermagazine, event calendar andall event communications

networking events



24/37


Remodelors CouncilAnnual SponsorshipsGet recognition all year, with a single sponsorship. RMC Annual Sponsors also

receive priority consideration for hosting RMC networking events (see

below). All sponsors must be current RMC members.


Annual Platinum Sponsor(exclusive) - $2,500

zTwo (2) free tickets to all2012 RMC luncheons

zFeature profile about your companyin Houston Builder magazine

(content subject to approval)

zSignage/recognition at all

2012 RMC events

z5-minute speaking opportunityduring one 2012 RMC meeting

zMonthly logo listing inHouston Builder magazine

Annual Gold (limit 3) - $1,500zOne (1) free ticket to all2012 RMC luncheons



during one 2012 RMC meeting

zSignage/recognition at all

2012 RMC events

Annual Silver Sponsor - $750

zOne (1) free ticket to all2012 RMC luncheons


zSignage/recognition at all2012 RMC events

Remodelors CouncilNetworking EventsFor a chance to show off your companys wares, volunteer to host an RMC

Networking Event at your showroom. Events are held after-hours, typically from

5 p.m. to 8 p.m. on a Tuesday evening. Attendance is free to council members.

Venue, food and drinks are provided by the RMC member host.

DATE: Jan, Feb, March, April, Aug, Sept, Oct, Nov 2012

AVERAGE ATTENDANCE: 50 Attendees

Networking Host

zHost must be a current RMC member

zHost to provide venue, food & drinks

networking events Remodelors CouncilVendor Showcase

Join the Remodelors Council at Saint Arnold Brewing CompanyTexas oldest

craft brewery. This event is a perfect opportunity for associates who do not have

a showroom. Come out and meet our remodeler members and highlight your

companys products and services. The remodelers will be here. Why? Cause

theres beer!

DATE: July 2012

AVERAGE ATTENDANCE: 125 Attendees

Title Sponsor (exclusive) - $1,000zFour (4) free tickets to the event

and eight (8) drink tickets

z5 minute speaking opportunity

during the event

zLogo recognition in Houston

Builder magazine

zAcknowledgement on event

calendar entry and on allcommunications about the event

zOption to receive acomprehensive attendee list


25/37


Remodelors Council Holiday PartyThis event honors the incoming Remodelors Council board of directors and

provides the outgoing board president the opportunity to present Presidential

Citations to those members who have gone above and beyond in their service

to the council during the year. In addition, the Remodeler of the Year and RMC

Associate of the Year awards are presented at this event. In addition, this event

features a Treasure Hunt in which guests find and visit with sponsors (see

below for those sponsor levels included). The sponsor representative signs the

guests Treasure Hunt cards, which is then used as an entry for great door prizedrawings.

* NOTE: Holiday Party sponsors must be current Remodelors Council members,

and sponsorship fee must be received at least 30 days in advance of the event.

DATE: December 2012

AVERAGE ATTENDANCE: 150 Builders, Remodelers & Associates

networking events

Platinum (exclusive) - $2,500zTable for eight (8) and 16 drink tickets

z Inclusion in the Treasure Hunt

zLogo recognition in Houston Builder magazine,event calendar and all event communications

zSignage at event

Dinner (exclusive) - $1,500zFour (4) admissions to party and

eight (8) drink tickets

zLogo recognition in Houston Builder magazine,

event calendar and all event communications

zSignage at event

z

Inclusion in the Treasure Hunt

Beverage (exclusive) - $1,500

zFour (4) admissions to party andeight (8) drink tickets

zLogo on beverage napkins



zSignage at event

z Inclusion in Treasure Hunt

Gold Sponsor (limit 5) - $1,000

zFour (4) admissions to party andeight (8) drink tickets

zLogo recognition in Houston Builder magazine,event calendar and all event communications

zSignage at eventz Inclusion in Treasure Hunt

Silver Sponsor (limit 10) - $500zTwo (2) admissions to party and

four (4) drink tickets



zSignage at event

Bronze Sponsor - $250

zTwo (2) admissions to party andfour (4) drink tickets

zRecognition in Houston Builder magazine,event calendar and all event communications

zSignage at event


26/37


networking events

Sand Castle WeekendEach year, Remodelors Council members team up to participate in the AIA Sand

Castle Competition in Galveston, Texas. Typically held on the first Saturday

in June, this event is enjoyable and family-friendly with lots of fun in the sun!

Participants are encouraged to assist with the design and building of the sand

castle. And dont forget to join the RMC for their private Sand Castle preparty

the night before the competition!

DATE: June 2012 on Galveston Islands East BeachAVERAGE ATTENDANCE: 150+ Attendees

Exclusive PresentingSponsor - $1,000

zFour preparty tickets and 8 drink tickets

zFour admissions to day ofevent competition

zLogo recognition in Houston Buildermagazine, event calendar entry and on

all communications about the event

zLogo recognition on sponsoracknowledgement signage

(on display at preparty eventand June RMC luncheon)


zOption to receive a comprehensiveattendee list from the prepartyand the competition day

Beverage Sponsor (limit 2) - $750

zLogo on competition day koozies

zRecognition in Houston Buildermagazine, sponsor signage, eventcalendar entry and all communications

zTwo admissions to day ofevent competition

Food Sponsor (limit 2) - $750

z Logo on competition day napkins



Sunshine Sponsor - $500zTwo preparty tickets and

four drink tickets

zTwo admissions to day of

event competition

z Logo on fans given to all teamparticipants on competition day

zRecognition in Houston Buildermagazine, sponsor signage, event

calendar entry and all communications

Mermaid/Merman Sponsor - $250

zTwo preparty tickets andfour drink tickets



Houston Remodeling GuideMagazine

Published annually, this glossy, high quality consumer publication contains a

wealth of information, directories and resources on Houston area remodelers.

Advertisers gain valuable exposure to serious, qualified remodeling prospects.

These beautiful publications are distributed for 12 months, and retain a long

shelf life. Circulation: 50,000 copies

See page 61 for complete details.


27/37


Sponsorships have lasting benefits. For full details, contact:

S M C N E T W O R K I N G E V E N T S

Educational, Motivational and most of all...a lot of fun!

S M C N E T W O R K I N G E V E N T S

Educational, Motivational and most of all...a lot of fun!

A forum for new home industry professionalsto meet, network and exchange ideas.

The SMC is committed to the education, motivation and growth of its membership -those who represent the epitome of professionalism in the marketing, merchandising,and sales of new homes. The Sales and Marketing Council is responsible for the

Houston's Best Awards (formerly PRISM) each year, which help promote builders,developers, remodelers and associate members to the public as well as reward them

for their stellar performance in the industry.

Networking events are held throughout the year and offer an opportunity for profes-sionals to get together and exchange ideas. The Battle of the Builders is held twice a

year and promotes continuing education through healthy competition. Top producerdesignations are awarded each quarter and annually in order to recognize salesprofessionals for their hard work and dedication to new home sales.

Become a 2012 SMC Underwriter!

Annual Platinum $2,500

Annual Gold $1,500

Annual Silver $500

Board Meetingssponsorship(s) - $300

Melvina Audain

(281) 970-8970 X-130

[email protected] Sponsorhip Details on Page 54

Like usLike us

FEBRUARY 2012

Recognize Your Company.Recognize Your People.

Become a MDC Sponsor.(See pg. 16 -17 for more info.)

e Event the YaFALL 2012

Learn more about the benefits of

being a Houstons Best Sponsor:

(See pgs. 18 - 21 for more info.)

S T A N D U P A N D

B E R E C O G NI Z E D

ANNUAL

EVENTS

*Eventdetailsandsponsorship availabilitiesare subjectto changewithoutnotice.Ask forfulldetails.


28/37


GHBA Facility & Room RentalsNeed a room for your next meeting? GHBA has several rooms to choose from.

Hours of operation are Monday through Thursday, 8:30 a.m. to 5 p.m.; and Friday

from 8:30 a.m. to 4 p.m. Facilities are available before/after office hours for an

additional fee of $35 per hour. Wireless Internet service is available, and rooms

are equipped with TVs and projector screens. In addition, beverage service is

available for an additional charge. (Includes coffee, juice, water, and soft drinks.)

To reserve, contact Janet Todd at [email protected] or (281) 970-8970 ext. 100.

Library (Seats approx 15)zFor an intimate setting use the

GHBA Library, located upstairs.

z$50/hour for members

z$100/hour for nonmembers

Board Room (Seats approx 40)

zFor a larger venue with a formalfeel, opt for the Board Room.

zSeats 24 at the table, and anadditional 20 around the perimeter

zEquipped with two televisionsand projector screen



Education Center (Seats 100)zFor a classroom setting, youll

love the Education Center.

zEquipped with a podium, two

televisions and projector screen



member perks

Sponsorships have lasting

benefits. For full details, contact:

Melvina Audain

(281)970-8970 X-130 [email protected]

10 ticketswith pre-paid admission toMillion Dollar Circle Awards

10 ticketswith pre-paid admission toall Networking Events

10 ticketswith pre-paid admission toBattle of the Builders I & II

2-3 Minute speaking opportunity at

MDC and one other event

Logo on SMC page in the monthlyHouston Builder magazine

Logo on the SMC webpage with a linkto your companys site

Logo on SMC meeting and event flyers

ANNUAL PLATINUM LEVEL $2,500

5 ticketswith pre-paid admission toMillion Dollar Circle Awards

5 ticketswith pre-paid admission toall Networking Events

5 ticketswith pre-paid admission toBattle of the Builders I & II

2-3 Minute Speaking opportunity atone event other than MDC

Logo on SMC page in the monthlyHouston Builder magazine

Logo on the SMC webpage with a linkto your companys site

Logo on SMC meeting and event flyers

ANNUAL GOLD LEVEL: $1,500

1 ticketwith pre-paid admission toMillion Dollar Circle Awards

1 ticketwith pre-paid admission toall Networking Events

1 ticketwith pre-paid admission toBattle of the Builders I & II

Company listing on SMC page in themonthly Houston Builder magazine

Company listing on SMC webpage witha link to your companys site

Company listing on SMC meeting andevent flyers

ANNUAL SILVER LEVEL: $500

2012 UnderwriterPackages help us reachnew goals and is important tothe continued success of yourSales and Mark

eting Council.

Your company will be recog-nized at all SMC events and

you can gain exceptionalnetworking opportunities.

SMC BOARD MEETING SPONSOR: $300

Your chance to get in front of some of the industrys top sales and marketing professionals. Opportunity to speak for 5 minutes at an SMC Meeting Have lunch with the SMC Board Access to SMC Board Contact Info Logo in Houston Builder Magazine

*Event details and sponsorship availabilities are subject to change without notice. Ask for full details.


29/37


Benefit Homes ProjectIt was 31 years ago when the Greater Houston Builders Association board of

directors envisioned a charitable project that would bring the generosity of

GHBA builder, developer and associate members together to give back to the

Houston community. After careful and thoughtful planning, the GHBA formed

the Benefit Homes Project and the mission became: To ensure a brighter

future for the communitys less fortunate, through the heart and hands of the

homebuilding industry. The goal was to do what the GHBA members do best,

to build quality homes that are sold at market value for a profit. The majority of

that profit would be donated to charity.

How does it work? Each year, two builders and two developers team up

to construct two homes. The developers donate the lots and the builders

orchestrate the construction. It could not come together without the building

industry vendors who donate time, labor, and materials. The two homes are

then sold at market value and the majority of the proceeds benefit our three

local charities.

Over the life of this program, the GHBA has donated more than $6 million to local

charities. Currently the Benefit Homes Project distributes the majority of the

proceeds to the Alzheimers Association, Texas Childrens Cancer & Hematology

Center and HomeAid Houston. In 2011 Newmark Homes also gave $30,000 to

the Houston 100 Club from the proceeds of their Benefit Home.

GHBA would like to thank our 2011 Benefit Home team of Newmark Homes

and Caldwell Companies for their beautiful Benefit Home built in Towne Lake.

We would also like to thank David Weekley Homes and The Howard Hughes

Corporation - Bridgeland, LP for teaming up on the second 2011 Benefit Home

in Bridgeland.

Thank you to all the builders, developers and vendors who have worked with

the Benefit Homes Project over the past 31 years for their commitment to the

Houston community. Through their hard work and thoughtful donations more

men, women and children have a better quality of life.

HomeAid HoustonHomelessness is not a choice. Its not an identity. It is not a failure

to work. It is a circumstance. And it is ongoing and growing.

HomeAid Houston, a 501(c)3 charity sponsored by the Greater

Houston Builders Association, identifies long term, stable

homeless care providers who need additional capacity and pairs

them with GHBA builders, vendors and suppliers who donate

their time, materials and labor to help build transitional homeless shelters.

Now in its eighth year, HomeAid Houston, along with its Builder Partners and

many vendor donors, has added more than 400 beds to the local community.Besides member donations, several annual events help raise funds, including

the HomeAid Houston Golf Tournament held in April, and Project Playhouse

in the summer. For more information on how you can get involved, visit

homeaidhouston.org.

Operation FINALLY HOMEFormerly known as BABA Support Our Troops, this project builds homes for

severely wounded U.S. Servicemen.

See page 35 for details.

charitable giving


30/37


Houston Builder MagazineIts never been so easy to build your image. Each month, 3,500 Houston-area

remodelers and homebuilding professionals turn to Houston Builder magazine

for the information they need to operate their businesses. Reach your target

audience by advertising in one of the leading homebuilding publications in

Texas. Houston Builder is the official magazine of GHBA, one of the largest local

homebuilding associations in the nation. Since 1941, our members have built

homes for millions of families. And as the Houston area continues to grow,

planning has already begun on the construction of thousands more.

Our readers need to know about your products and learn about your services.If you want to do business with leading Houston-area homebuilders, there is no

better way to reach top building and remodeling professionals than advertising

in Houston Builder. A full color, glossy stock magazine, each issue contains

information readers need, including industry trends, political issues, member

achievements, event calendars and more.

Who reads Houston Builder? Your message in Houston Builder magazine

reaches top business executives, industry leaders and elected officials at the

national, state and local levels of government. Houston Builder magazine gives

you exposure to the decision makers in this multi-billion dollar industry. Our

readers are residential builders, remodelers, architects, designers, developers,

trade contractors, financial institutions, purchasing agents, and more. These

individuals control enormous purchasing power.

Houston Builder was honored as the winner of a 2005 and 2006 Apex Award for

Publication Excellence, and the 2006 NAHB award for Best Communication toMembers.

DISPLAY ADVERTISING (Four Color)

Frequency 1x 4-7x 8-11x 12-15x 16-20x

Four Page Spread $3,750 $3,375 $3,175 $3,099 $2,999

Two Page Spread 2,299 2,110 2,015 1,965 1,919

Full Page 1,175 1,075 1,025 1,005 980

2/3 Page 985 899 865 845 825

1/2 Page 799 739 709 695 679

1/3 Page. 629 585 565 555 545

1/4 Page 599 559 539 529 519

1/6 Page 499 469 455 445 439

COVER AND PREMIUM POSITIONS (Full Page/4-Color only)

Frequency1st Cover (inside front) 20% premium

2nd Cover (inside back) 15% premium

3rd Cover (back) 25% premium

Opposite Table of Contents (pg. 5) 10% premium

Opposite Presidents Message (pg. 7) 10% premium

THE NETWORK BUSINESS CARD DIRECTORY

Designed to allow advertisers with a limited budget to get theirname and number in front of customers. Run your current businesscard or we can typeset an ad for you at no additional charge!

Month-to -Month With One-Year Agreement

$119/month $99/month

INSERTSInserts are folded and stitched into the center of the magazine.Submissions must be pre-printed by the advertiser, and may be eithercolor or black and white. Advertiser is responsible for deliveringpieces to magazine printer by deadline. Inserts contracted on afrst-come, frst-serve basis.

One Page $450/month

Over 1 Page $650/month

Ad Dimensions:

Width Height

Full Page 8.5" 11"

2/3 Vt. 5" 10"

1/2 Hz. 7.5" 4.6"

1/2 Vt. 3.75" 10"

1/3 Hz. 5" 4.6"

1/3 Hz. 7.5" 3"

1/3 Vt. 2.5" 10"

1/4 Vt. 3.5" 5.25"

1/6 Vt. 2.5" 5"

1/9 Vt. 2.3" 4"

1/12 2.3" 2.3"

Biz Card 3.5" 2"

CLASSIFIEDS

(Pre-payment required)

1/2 Pg. $199

1/3 Pg. $169

1/4 Pg. $149

1/6 Pg. $116

1/9 Pg. $69

1/12 Pg. $45

* NOTE: Rates quoted on the next page are NET and

not subject to agency discount. Ad production and

design costs not included in following rates. These

discounted rates apply to members only. Contact GHBA

Communications Department for nonmember rates,

complete specs, deadlines and other requirements.

advertising opportunities - print

who do I call?

Brittany Feldmann

[email protected]

(832) 215-7232


31/37


GHBA MembershipDirectoryThe essential reference on every members desk,

the annual GHBA Membership Directory is mailed

to more than 1,600 members and sent to all new

members when they join the association. This useful

guide includes complete contact information for

every GHBA member in a convenient phone book

style. Each member receives a free listing in onecategory of choice. Additional category listings are

available for $25 per year.

RELEASE DATE: January 2012 / January 2013

Circulation: More than 2,200 companies

Houston RemodelingGuide MagazinePublished annually, this quality consumer publication

contains a wealth of information, directories and

resources on Houston area remodelers and building

products. Found in the lobby of the GHBA, distribution

of the Houston Remodeling Guide also includes home

and trade shows, GHBA member showrooms, council

meetings and more. Advertisers gain valuable exposure

to serious, qualified home buyers and remodeling

prospects. This beautiful publication is distributed for

12 months, and retains a long shelf life. Just ask ourlong-time advertisers!

RELEASE DATE: Spring 2012

CIRCULATION: 50,000 copies

** NOTE: Remodeling Guide advertising does not

count towards GHBA Partner status.

GHBA Marketing GuideThis book serves as a valuable road map to association

events and activities, and includes a comprehensive listof all the GHBA events and sponsorship opportunities

throughout the year. Members rely on this tool to set

their marketing budgets, and use it as a reference

throughout the year. The guide (and your ad!) will also

be available online on the GHBA home page all year.

RELEASE DATE: September 2012

CIRCULATION: 3,500

Marketing Guide Advertising

zBack cover - $1,900

z Inside front cover(pg 2) - $1,750

zCenterfold spread - $2,150

zFull page - $1,200

zHalf page - $725

zQuarter page - $425

Education Course

CatalogEvery year, more than 2,000 builders, developers andremodelers walk through the doors of GHBA to take

one of the 75+ classes offered by the association.

Advertising in GHBAs Course Catalog is a special

opportunity to show these industry leaders that you

value education as much as they do.

RELEASE DATE: December 2012

CIRCULATION: 3,500

2012 Education Catalog Advertising Sponsors

zBack cover - $1,800

z Inside front cover (pg 2) - $1,500

zFull page - $1,200

** NOTE: Directory advertising does not count

towards GHBA Partner status.

advertising opportunities - print

who do I call?

Brittany Feldmann

[email protected]

(832) 215-7232

who do I call?

E & M Consulting

(800) 572-0011

who do I call?

Brittany Feldmann

[email protected]

(832) 215-7232

who do I call?

Amy Robinson

Fort Bend Publishing

smc 2012 marketing guide

Documents