smbc for educators -foundations of social media
DESCRIPTION
Lisa Colton's presentation to the Social Media Boot Camp for Jewish Educators, 11/2012TRANSCRIPT
THE FOUNDATIONS OF SOCIAL MEDIA
FOR JEWISHEDUCATORS
Social Media Boot Camp
for educators
• Wed, Nov. 28, 1-2pm ET Facebook for Community Building
• Thur, Dec. 13, 1-2pm ET Social Media Policies & Guidelines
• Tue, Jan. 15, 1-2pm ET, Parent Engagement
• Wed, Jan. 30, 1-2pm ET, Content Curation & Creation
• Wed, Feb. 13, 1-2pm ET, Using Photos and Video
• Wed, March 13, 1-2pm ET All About Mobile
• Wed, April 10, 1-2pm ET, Digital Citizenship
https://www.facebook.com/groups/darimeducators/
Tweeting?
Use
#JED21
Our handle:
@darimonline
Traditional Mindset: Hub & Spokes
Network Mindset
“connect and collaborate” rather than “command and control”
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversationrather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2
Listen
And…
Temple Israel, Memphis Facebook Page
… Be Social
Temple Israel, Memphis Facebook Page
#3:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it
Personal
#5 STRENGTHEN THE NETWORK
Unaffiliated but strongly
connected. Prospects!
Affiliated, but not well
connected to the
community as a whole.
At risk for dropping
dropping out at key moments,
& good focus for engagement.
These are your
80/20 people:
Mavens and
Connectors
More effective at
Expanding our
Reach than the
“institution”.
Circle represents
current “community”,
the tight(er) inner
network.
In general, the thicker the interior network,
the stronger the community.
Use Networks Smartly
Families,
and parenting,
are changing.
Smart Use of Social Media
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these goals?
4.Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
John Fitch’s Steam Engine
John Fitch’s Steam Engine
IT’S NOT ABOUT TECHNOLOGY
Social Media Boot Camp
for educators
• Wed, Nov. 28, 1-2pm ET Facebook for Community Building
• Thur, Dec. 13, 1-2pm ET Social Media Policies & Guidelines
• Tue, Jan. 15, 1-2pm ET, Parent Engagement
• Wed, Jan. 30, 1-2pm ET, Content Curation & Creation
• Wed, Feb. 13, 1-2pm ET, Using Photos and Video
• Wed, March 13, 1-2pm ET All About Mobile
• Wed, April 10, 1-2pm ET, Digital Citizenship