SMARTPHONE RESEARCH

Focus UAE / KSA / EGY

• 45% of MENA Internet users use mobile phones to access the Internet. (50% in UAE)

• Mobiles used for email (71%), social networking (34%), news & weather (29%), sports news (29%) and hobbies (25%)

• 85% of MENA mobile Internet users surveyed have downloaded apps

• 57% of MENA mobile Internet users plan to buy a tablet device

• 70% of smartphone users are likely to upgrade within 12 months

• 54% of Non smartphone users plan to get one within 12 months

• 41% of respondents in GCC own 2 or more smartphones

HIGH DEMAND FOR SMARTPHONES

SMARTPHONE MODELS

MOBILE BROWSER STATS UAE

MOBILE BROWSER STATS KSA

MOBILE BROWSER STATS EGY

• 22% of people surveyed cannot confidently answer “What is 3G ?”

• 91% of people expressed a clear interest in learning more about the capabilities of phones

• 13% of people don’t know that smartphones have a chip

• 36% are not aware that chips affect phone performance

• 78% believe that the operator and network is responsible for speed and performance of phone

A QUICK SURVEY OF 117 PEOPLE REVEALED:

DO YOU KNOW WHAT A SMARTPHONE IS?

96%

4%

yesno

DO YOU KNOW WHAT 3G MEANS IN THE CONTEXT OF PHONES?

78%

5%

17%

yes no somewhat

DO YOU FEEL YOU WOULD LIKE MORE INFORMATION ABOUT PHONES SO THAT YOU'RE NOT JUST PICKING BASED ON PRICE?

71%

9%

20%

yesnosomewhat

HOW DO YOU DECIDE WHICH SMARTPHONE TO BUY?

7%

19%

40%

33%

37%

20%

telco offer

social media

tech reviews

friend recommendation

all of the above

other

ONCE YOU'VE PURCHASED THE PHONES DO YOU CONTINUE TO READ THE SAME RECOMMENDATIONS AS YOU DID BEFORE GETTING THE PHONE?

34%

45%

21%

yesnosomewhat

ONCE YOU'VE PURCHASED THE PHONE DO YOU PARTICIPATE IN RECOMMENDATIONS AND REVIEWS ABOUT IT TO HELP OTHERS?

23%

33%

28%

16%

yesnosomewhatnever been asked

ARE YOU AWARE THAT SMARTPHONES HAVE A CHIP?

87%

13%

yesno

ARE YOU AWARE THE QUALITY OF THE CHIP AFFECTS THE PERFORMANCE OF THE PHONE?

64%

36%

yesno

DO YOU BELIEVE THAT THE TELCO OPERATOR AND THE NETWORK IS LARGELY RESPONSIBLE FOR THE PERFORMANCE OF YOUR PHONE?

51%

22%

27%

yesnosomewhat

IF YOU HAVE A WORK BB ARE YOU STILL INTERESTED IN OTHER SMARTPHONES?

66%

20%

14%

yesnosomewhat

REFERENCES

REFERENCES

• Survey sent out on smartphones via this link http://www.surveymonkey.com/s/ZY7TBTS

• N-118

• Mobile Browser stats taken from http://gs.statcounter.com/

REFERENCES