Confidential. © YODO1. All rights reserved.

Smartphone Games in China Explosive Delivery Vehicle for Digital Content

PREPARED FOR:

DELF 2013 BY:

Henry Fong Founder and CEO of Yodo1

Confidential. © YODO1. All rights reserved.

China, the Biggest Smartphone Market

China App Sessions Up 1126% Over Last Year

China Now The World’s Largest Smartphone Market

74% of Chinese Smartphone Users Download Games

China Smartphone Market:

300M now, 500M by end of 2013

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How Explosive is the China Smartphone Gaming Market?

SMARTPHONE DEVICE GROWTH GAME REVENUE GROWTH

Dec 2011 Dec 2013

80M

500M

$270M

$1.2+ Billion

2011 2013

1.1B

1B

900M

800M

700M

600M

500M

400M

300M

200M

100M

0

500M

400M

300M

200M

100M

0M

625% Growth in 2 years:

440% Growth in 2 years:

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Jumping Out of the Small Screen

Feature Film Theme Park

Merchandise Merchandise

Animated Webisode

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So How Do the Small Guys Survive?

Stuffed Toys

Disney Produced Animated Cartoons

Theme Parks

1.7 Billion Downloads World Wide

For Those of you who DON’T have:

Learn to Make $ From Original Game Content

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“Winning Requires More Than Just Building a Superior Product”

Monetization Distribution

Mobile Games

ENHANCED DISTRIBUTION

1-STEP PAYMENT SOCIAL NETWORKS INTEGRATION

CHINA AD NETWORKS & NEW MODELS

Localization / Cultural Adaptation

Cultural adaptation requires market insight, not just language translation

IP and Brand Protection

Reclaim user base from unauthorized & pirated versions of your game

- Reid Hoffman, LinkedIn Founder

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But If You Do It Well, The Pay-Off Can Be Big

ENGLISH VERSION

AVG MTHLY REVENUE:

$2k

YODO1 V1.0.0

AVG MTHLY REVENUE:

$40k

20X Increase

YODO1 V1.1.0

AVG MTHLY REVENUE:

$450k+

225X Increase

And More To Come!

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Thank you.