Download - Smartphone app usage
SMARTPHONE APP USAGE SPLIT-UP
MOBILE APP USE GROWTH
MOBILE APP INSTALL ADDICT SEGMENT
THEDIGITALSPLIT
Mobile Apps now accountfor more than half which is
52% of All Time Spent on Digital Media
The percentage of appsused 11 or more times increased to
39% in 2014
Smartphone users
spend 89% of their mobile media time using mobile apps.
85% of people prefernative mobile apps to mobile websites
174%
Utilities/Productivity 121%
Lifestyle/Shopping
103%
of US consumers are “App Install Addicts” downloading 17+ apps per month.
20% of all US app downloads in 2014 were organic.
93%
In 2014, 42%
of all mobile sales generated by the
leading 500 merchantscame from mobile
apps
Refernces:http://www.smartinsights.com/marketplace-analysis/customer-analysis/consumer-media-device-use/
http://www.pewinternet.org/2015/04/01/chapter-three-a-week-in-the-life-analysis-of-smartphone-users/
http://heidicohen.com/mobile-app-trends-2015/
SMARTPHONEAPP USAGE
www.tagmobile.com
Users spend their time on
79% Music
43%
10% Entertainment APP
Games APP
Lifestyle1%
Health & Fitness1%
59% Health and Fitness
Utilities APP10%
2%
2%
Productivity APP
News APP
Social Networking26%
MOBILE APP REVENUE
Messaging/Social Media