Smart tactics to turn traffic into sales for digital goods affiliates

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Housekeeping Rules1. All lines are on mute

2. Use the Questions Box on the right – feel free to type questions or concerns in at any

time during the webinar-->

3. Questions will be answered throughout the webinar (so keep ‘em coming!)

4. Unanswered questions and parking lot items will be followed up on after the Webinar

5. This presentation is being recorded for later playback and sharing

6. Feedback forms will be provided at the end of the session

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Valentin RaduCEO, Marketizator Valentin is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. He has founded Marketizator, a SaaS with 100% focus on conversion optimization.

Speakers

Andra IoanaAffiliate Network Manager, AvangateAndra, the host for today’s webinar, is an expert on all things affiliates. She will take us inside the Avangate Affiliate Network and help understand why conversion rate optimization is important for an affiliate marketer.

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• Avangate Affiliate Network & Marketizator overview

• How understanding users intent can lead to an increased conversion rate

• Which are the key elements of your landing page design that will boost your traffic conversions

• How to implement website abandonment solutions

• How to use analytics to identify where your pages need optimization

• Q&A

Agenda for today

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- Award-winning integrated CRO platform: Best customer satisfaction Winter 2015

G2crowd

- A/B testing, personalization and behaviour insight surveys under the same roof

- 40 types of segments in our own engine (weather conditions, cookie, traffic sources,

etc)

- Amazon Web Services technology

- 3000 websites are testing with Marketizator

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1How understanding users intent can lead to an increased conversion rate

On-exit intent surveys with logic branching

On-exit intent surveys with logic branching

Results:

> insights about the audience’s pains> 9.92% conversions from the abandoning visitors

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2Which are the key elements of your landing page design that will boost your traffic conversions

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1. Copywriting2. Commercial offer3. Unique value proposition4. The number of choices5. Trust elements6. The design elements

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The commercial offer(copywriting)

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The copywriting - original version

Option A: 16%

Option B: 0%

Option C: 84%

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Alternative version

Option A: 68%

Option B: 32%

Source: Dan Ariely- Predictably Irrational

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The number of choices

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Source: Barry SchwartzDetails: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice

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Result:43.4% more purchases

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For a personalized report about your website, go tohttp://saas.marketizator.com

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3Why you should implement website abandonment solutions

http://youtube.com/v/KHm5-TGohOY

We don’t read. We scan.

The human eye can focus only on an area of 1-2 degrees, corresponding to foveal zone from the retina.

On a laptop, this is around 200 x 150 pixels

You can’t see 2 things at the same

time!

Use attention grabbing techniques and

be sure to put the most important thing

first

The goldfish: 9 seconds

Humans, in 2000: 12 seconds

Humans, in 2013: 8 seconds

Attention span

Source: National Center for Biotechnology Information

People are able to see only a rectangle

of ~200px at a time.

And they are able to stay focused only

for 8 seconds!

Benefits of on-exit intent technology> re-engage your abandoning visitors

> Increase your micro-conversions

> Increase your conversions

Results+ 18% new subscribers

Results:

9.71% conversion rate from the abandoning

visitors

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4How to use analytics to identify which of your pages need optimization

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Generate traffic

Landing page

Check GA and:

Smile

Or not :)

Standard CRO methodology

> One size fits all

> nose-driven

> hard to perform with it

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Get relevant traffic

Define your buyer persona

Remarketing

Convert!

Micro conversions

Pain data(heatmaps, surveys,

etc)

GA deep diving

A/B testing for each relevant segment /

page

Segmentation

Personalization

Advanced CRO methodology

Wasted traffic

Vilfredo Pareto - 20/80 principle

The Pareto principle was named after him and built on observations of his such as that 80% of the land in Italy was owned by 20% of the population

Segments can be related to:

1. Traffic source(Direct, organic vs paid, branded traffic, etc)

2. Behaviour (new vs returning, highly engaged, non-flirt, potential lovers ©Avinash Kaushik)

3. Results(Heavy-buyers vs new-comers)

4. Demografics(London vs non-London, etc)

Behaviour-based segments: time

Behaviour-based segments: page depth &

conversion

Because you’ve stayed till now,we have a gift for you!

3 months FREE subscription For the $105/month account (30k visits to test)

Use code: AVANGATE

LIMITED TIME GIVEAWAY - AVAILABLE ONLY THIS WEEK

Questions?

Good luck!