smart specialisation - creative industries network baden-württemberg
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Smart Specialisation - Practical Example: Creative Industries Network Baden-WuerttembergTRANSCRIPT
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Smart Specialisation
Practical Example: Creative Industries Network Baden-Wuerttemberg
Ulrich WinchenbachMFG Innovation Agency for ICT and Media
of the State of Baden-Wuerttemberg Stuttgart, 24. Mai 2012
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State-wide Innovation Networks in Baden-Wuerttemberg
The Ministry of Finance and Economics provides funds from the European Regional
Development Fund (ERDF, 2007-2013) for the establishment and development of state-
wide networks in the technology and competence areas of:
Automotive
Fibre-based materials
Production technology
Mechatronics
Logistics
Environmental technology
Creative industries
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Creative Baden-Wuerttemberg
Mannheim = Music
Karlsruhe = Digital Media, Art, Games
Baden-Baden = Public Broadcasting
Pforzheim = Fashion Design
Friedrichshafen / Konstanz = Mobile Services
Ulm = Design, Media & ICT
Stuttgart / Ludwigsburg = Publishing, Digital Media,
Film, Advertising, Architecture
Freiburg / Offenburg = Publishing / Media
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Sonstiges*
Kunstmarkt
Filmwirtschaft
Markt für darstell. Künste
Rundfunkwirtschaft
Musikwirtschaft
Architekturmarkt
Designwirtschaft
Buchmarkt
Werbemarkt
Pressemarkt
Software-/Games-Ind.
0 1000 2000 3000 4000 5000 6000 7000
214
256
419
548
634
655
1232
2233
2613
3435
3919
6159
Turnover in Mio €
Kunstmarkt
Sonstiges*
Rundfunkwirtschaft
Filmwirtschaft
Markt für darstell. Künste
Musikwirtschaft
Buchmarkt
Architekturmarkt
Pressemarkt
Werbemarkt
Designwirtschaft
Software-/Games-Ind.
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
2,228
2,844
3,237
3,301
4,320
4,753
13,029
15,908
16,180
19,057
19,779
72,322
Persons employed in Creative Industries
Creative Industries in Baden-Wuerttemberg
Total: 22.317 € Total: 176.958
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Creative Industries Network Baden-Wuerttemberg
http:kreativnetzwerk.mfg.de
17 project partners
30 network partners
>100 business partners
MFG = network manager
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Creative Industries Network BW
Networking
Future Trends/Research
Goals
Public Relations,build profile, position the network internationally
Initiate lighthouse projects
Cross-industry and supra-regional focus; Cooperation
Raise awareness for innovation potential
Analysis / communication of future trends
Promote entrepreneurship and economic growth
Activities:
- Trend study
- Trend seminars
- Creative Think Nets
- Coaching Workshops Culture and Creativity
- Moving images in corporate communication
- GameTec+Visual Experience for Creatives
Activities:
- Creative Brunch
- Cluster in the forum Creative City
- Economy meets Creativity
- Creative Forum
- Advertising Film meets Agency
- Pilot database for creatives
Start Up
Activities:
- Start Up Camp
- Encourage: Start Up Coaching
- Encouragement of Entrepreneurship
- Creative Finance + Media Law
Strategies and Goals of the Network
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For its outstanding impetus and diverse offerings for creativity in the Southwest the Network Creative
Industries received the award,„Bewegungsmelder 2011 – Initiativen, die bewegen“.
With this award the „Initiative Kultur- und Kreativwirtschaft der Bundesregierung“ honours
16 projects in Germany which are committed exceptionally to the culture and creative industries in
their state.
Achievements – Bewegungsmelder 2011
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Prospects – International Networking
EU-Projects:
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Thank you for your attention!
Ulrich Winchenbach
+49 711 90715.313
Follow me @winchenbach
http://kreativnetzwerk.mfg.de