smart retro "nordic cities beyond digital distruption" launch lunch
TRANSCRIPT
The wicked reality: retro building stock
BUILDING THE MISSING LINK which connects the traditional and the new
actors, embedding the new services into city planning and traditional business models.
Find the need
Co-create at innovation camps
& workshops to find shared points of
interests and ways of working between startups and big
actors.
Find innovators, startups & local entrepreneurs
Put them together with the incumbents.
October
Test in real urban environment
Turn cities into urban testbeds and test systematically and assess what works and what doesn’t in the new services.
December January March June
61 applications 6 countries
Lahti Stockholm
Oslo
14 tests! 700+
test users!
URBAN TESTBEDS for the renewal of citiesthrough services
University cities
Traditional type of testing is done either in a laboratory or with a finalized product after r&d.
The new way of testing is doing in real environments with real users. Testing is a central method of development throughout the process, starting from the very early phases.
What is testing?
1. Because with complex new issues, you can not plan
2. Because it is the end-users who decide if the product is good or not
3. Because testing makes you fast
4. Because testing helps you to convince your partners and investors that you have something that is more than an idea
Why is testing necessary?
Urban testbed is a radical way to accelerate innovations
REAL CONTEXT PARTNERSHIPS MUTUAL INTRESTS
TWO EXAMPLES OF THE SMART RETRO TEST EXPERIMENTS
between the established and the new actors
Cykel Container by Stockholmshem and Bonne Mécanique
A test for 2 months to ask ”Bagisbor, do you want a bike rapair shop?”
10 customers / day
Became a new social meeting place in a little used part of a square
Resulted in a permanent bike shop inBagarmossen byJoel Jansson & Simon Bohjort! Read more: http://bagarmossensmartup.se/soderorts-cykelexpertis-fixar-alla-cykelproblem/
100+ drivers registrated 43 % online orders were delivered with PiggyBaggy Various iterations during the test Highly positive feedback & visibility New insight on community-based marketing and business development through testing
”I’ve realised I have a big test platform right in front of me:
the supermarket!” Marko Laaksonen, the retailer
K-citymarket Paavola, Kesko & PiggyBaggy: Peer to peer delivery of online grocery orders
Photo by ESS
USER PERSPECTIVE
”I was astonished by how smoothly and accurately the delivery worked. This is like made for me I thought!
I didn’t use the phone order option though, I think it’s easier online where you can see things.
Drivers even offered to put the shopping in place in the kitchen!”
22 NORDIC CITIES BEYOND DIGITAL DISRUPTION
SECTION 2: THREE SCENARIOS FOR THE FUTURE OF SMART CITIESTHIS SECTION SHEDS LIGHT ON THE UNCERTAINTIES OF THE FUTURE. THE THREE ALTERNATIVE SCENARIOS CON-STRUCTED HELP GRASP HOW THE WORLD MIGHT CHANGE OVER THE COURSE OF THE NEXT 25 YEARS, AND WHY NORDIC SMART CITIES CAN ACHIEVE SUCCESS AMIDST BIG POLITICAL, SOCIAL OR TECHNOLOGICAL CHANGES.
Why to test, if soon…
Predictions fail
1990 2040
?
’2015’
Yet we can try to understand what types of uncertainties and opportunities politics,
technology, business and emerging behavioral patterns bring about over the coming decades.
Hence scenarios: to create horizons for testing and testers.
Bagarmossen today
Outi Kuittinen, Head of Co-creation, Project Director for Smart Retro
[email protected] +358 326 55 82 smartretro.demoshelsinki.fi
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