smart r&d for increased sustainability?

CreativityandInnovationforSmartSocietiesandSustainableDevelopment

or SmartR&DforIncreasedSustainability?

Prof.LindsayFalveyFTSEJanuary2018

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SmartR&DforIncreasedSustainability

Introduction:

• Creativity≈SustainableDevelopment

• EconomicSystem≈Sustainable

• ExamplesfromAgribusiness&Asia

• IntegratedThinking

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Research

Invention

Innovation

SustainableDevelopment

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Research

Invention

Innovation


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SmartR&DforIncreasedSustainabilityResearch

InventionSmartTechnologies

Innovation

DevelopmentthatisMoreSustainable

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Innovation

DevelopmentthatisMoreSustainablee.g.agribusiness

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Is this what we are doing today, e.g. in agribusiness

?

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Fossils Fuels Feed the WorldHaber-Bosch process

IFDC & Deli Chen, 2015)

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Sustainability:IllusionorElusive?

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02/11/2017 Togo_phosphates_mining_wikimedia-e1440317600905-1024x622.jpg (1024×622)

http://www.phosphorusfutures.net/wp-content/uploads/2015/02/Togo_phosphates_mining_wikimedia-e1440317600905-1024x622.jpg 1/1

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https://www.idahopower.com/images/EnergyEfficiency/Irrigation/efficiencyRewards.jpg 1/1

Oil à N fertilizer

+

Mined Phosphate à P fertilizer

+

Fossil and Surface Water _________________________= Agriculture & Food (how can it work??)

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Invention&Innovationà Sustainability

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https://www.biology.iupui.edu/biocourses/N100/images/ageomgrowth.gif 1/1

Malthus

Boserup02/11/2017 Tsuseal1.jpg (147×248)


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Q. What Changed in the Modern Era?

A. Technology

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Q. What Changed? A. Technology(Sachs,2015)

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Innovation

DevelopmentthatisMore Sustainable

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SustainableDevelopment:Sachs(2015)

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ThehistoricadvantagesofAsia

PoliticalStability+Tradecf.Modernization

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ComparethistotheagribusinessscenarioImentionedearlierinwhichsustainabilitydemandsimprovedefficiencieswithinrenewableresources

Butthisisalsonotthewaywealthynationshavebeenmanagingtheirsocialwelfare

UnsustainableIdealse.g.Pensions

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http://www.zerohedge.com/sites/default/files/images/user230519/imageroot/2016/07/26/Pension%20Underfunding_1.png 1/1

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http://www.snouts-in-the-trough.com/wp-content/uploads/2014/02/state-pensions.jpg 1/1

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So Modernization that copies is not sustainable, but there are more responsible examples also e.g. agribusiness

SmartSustainableBusiness

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Let me now return to the example of agribusiness and talk a little about the application of innovations in

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SmartSustainableAgribusiness

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02/11/2017 Drones-in-Agriculture-1080x600.jpg (1080×600)

http://www.droneomega.com/wp-content/uploads/2016/08/Drones-in-Agriculture-1080x600.jpg 1/1

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• satellite imaging to 30 cm2

• drones spot & spray weeds

• yield determines fertilizer-

& reduces excess

• photosynthesis tracked • climate stress identified

• tractor GPS, spot markets

• integrated farm & business

• focussed weather forecasts

• in-time inputs

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SmartSustainableAgribusiness02/11/2017 5388910-3x2-940x627.jpg (940×627)

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Livestock :• smartphones & scanners read tags

• traceable electronic tags

• origin & history of animal

• what it ate, what farm, what paddock

• processing quality & safety

• good animal welfare, halal, kosher

• no hormones, antibiotics, vaccines

• premium product & profit

• printed detail on supermarket meat cut

Video

02/11/2017 Just in time for Thanksgiving dinner: traceable turkeys

https://apnews.com/3356548dc9be4c3f9782bc7a511d6cfa/Just-in-time-for-Thanksgiving-dinner:-traceable-turkeys 1/7

By ROXANA HEGEMAN

Oct. 25, 2017

RELATED TOPICS

Thanksgiving

Business

AP Top News

U.S. News

Texas

More from North America

WICHITA, Kan. (AP) — Turkey farmer Darrell Glaser buys his

Thanksgiving bird at the local grocery store, just like most folks.

But this Thanksgiving season, the Texas producer will be able to

find out where the Honeysuckle White turkey he puts into his

shopping cart was raised — and even know if it is one of the

birds from his own Milam County farm.

Turkey buyers in select Texas markets will be able to either text

or enter on the Honeysuckle White website the code found on

the tag on the packaged bird to find out where it was raised and

get information about the farm’s location, view farm photos and

read the farmer’s message.

https://apne

Just in time for Thanksgivingdinner: traceable turkeys

AP Top News Sports Entertainment Explore �

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ApplicabilitytoAsia?

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ApplicabilitytoAsia?• Worldbankonsmarttechnologies:‘promotegreaterinclusionin

thebroadereconomy,raiseefficiencybycomplementingotherproductionfactors,andfosterinnovationbydramaticallyreducingtransactioncosts’

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• Keralafishersmobilephones:incomeup,volatility&wastedown

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• Keralafishersmobilephones:incomeup,volatility&wastedown• Inputsuppliers,cropinsurers,weatherforecasts,marketslinked

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• Keralafishersmobilephones:incomeup,volatility&wastedown• Inputsuppliers,cropinsurers,weatherforecasts,marketslinked• droughtinsuranceforpastoralists’livestock

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• Keralafishersmobilephones:incomeup,volatility&wastedown• Inputsuppliers,cropinsurers,weatherforecasts,marketslinked• droughtinsuranceforpastoralists’livestock• markettransparency,productivity,logisticsefficiency

Thewaythingsareusedinnewsituationsdiffersfromwealthynations

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DigitalToolsappliedtoAgriculture

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DifferfromOECDnations:

• Technologiesuseddiffer• Functionstechnologiesusedfordiffer

DigitalTools(pie)&FunctionsacrossAgriculture(WorldBank)

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Asia’sAgribusinessisCriticaltotheWorld’sFoodSupply

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• Asiaisthemostpopulouspartoftheglobe• Asiahashugenumbersofsmallfarmers• Assuminglargefarmssolveproblemsisnaïve• Productionpotentialsmall>largefarms• Agribusinessismorethanfarming

Weneedtothinkwisely;tointegrateallknowledge

Integratedthinking

NeedIntegratedThinkinginSmartSustainableAgribusiness

ForGlobalFoodProduction:• IncreasingPopulation+IncreasingWealth-inducedFood

Preferences=NeedtoDoubleFoodOutputby2050

• Agribusiness+2BillionSmallFarmers=SufficientFoodToday

• Largeagribusiness– SmallFarmers=BillionsofDisplacedMouthstoFeed +Migration especiallyiflessClimate-changeAdaptiveResearch=LessReliableandLessTotalFood

• Need:MoreHealthyFood fromLessLandusingLessFossilFuelsandFertilizersandLessWater

Buttherearebarrierstointegratedthinking30

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Integrated Thinking

Being Aware of Our Window View:- We ‘know’ automatically from what we see- We see what others do in similar cases- We apply intellectual constructs we know

This is not integrating all knowledge

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Our Window is not Integrated, it is a Partial View

(World Dev’t Report, 2015)

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Automatic thinking is not Integrated Thinking


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Social thinking is not Integrated Thinking


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Social thinking is not Integrated Thinking


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Mental models are not Integrated Thinking


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Mental models are not Integrated Thinking


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Integrating Our ThinkingSmart, Innovative, Sustainable?

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All in the SDGs

Smart R&D for Increased Sustainability

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Lessons Learned Falvey (2011):

o technical research alone produced outcomes ofvarying sustainability

o significant changes to the environment were lesssustainable

o research, education & development produce highrates of return

o integrated understanding à sustainable outcomes

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• Sustainability is an ideal• We seek to make business more sustainable• Each invention that is created and innovated needs attention• Examples at national level are not for copying• Each situation, each nation is different• Agribusiness examples indicate smart technology helps

So, what else?

Business education ?

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Thaksin University:• research international PhD in sustainable development• spans all faculties• included sustainable university finances and cultural

differences across ASEAN businesses


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Thaksin University:• research international PhD in sustainable development• spans all faculties• included sustainable university finances and cultural differences across

ASEAN businessesBusiness Education:• fundamentals, theories, and processes of business• fundamentals = understanding of history, culture, science• agribusiness, technology only short-term benefits• relative sustainability is the role of the educated professional


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Thaksin University:• research international PhD in sustainable development• spans all faculties• included sustainable university finances and cultural differences across

ASEAN businessesBusiness Education:• fundamentals, theories, and processes of business• fundamentals = understanding of history, culture, science• agribusiness, technology only short-term benefits• relative sustainability is the role of the educated professional

Business education is understanding how technical innovations fit into the wider

context of life and the environment

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Conclusion:• Creativity≈SustainableDevelopment

• EconomicSystem≈Sustainable

• ExamplesfromAgribusiness&Asia

• IntegratedThinkingàMostSustainableOutcomes

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CreativityandInnovationforSmartSocieties&SustainableDevelopment

= Smart R&D for Increased Sustainability

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Thank you

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