Smart Innovations for Sustainable CitiesLOCATION BASED SERVICES

Tomasz Gruszczyński – Business Solution Manager

Brussels, September 9, 2016

1. The vision of Smart City

2. Smart Mobility

3. Smart Retail

4. Smart Entertainment

AGENDA

5. Smart Stadium

6. Smart Parking

7. Business Model

TODAY’S WORLD

• Currently 28 megacities, 41 by 2030

• Growth of urban population by 2050 – 66%

• 12 billion internet-connected devices

• By 2020 is 33 billion devices, per person 4.3

• Urban space development vision

• Integration with multiple ICT

• Comarch delivers rich media touchpoints

• Interaction with residents, tourists and business partners

• Enhance quality of life

COMARCH SMART

CITY

Smart Mobility

• Eliminates transport and traffic frustrations

• Smooths the process of getting from place to place

• Creates harmony of sustainable society

• Reduced impact on the planet

Smart MobilityFuncionality

• Trip planner

• Timetables

• Real-timealerts/notifications

• Guidance

• Mobile payments

• …

Smart Retail

• Deliver in-store offers and e-catalogue to targetshoppers

• Guide visitors with floorplan, events, and the sales for boost in traffic and revenue

• Attract new customers with coupons

• Express pre-order &pickup service

• Offers can draw people into shops, restaurants and commerce spaces

PROXIMITY MARKETING

Cellular technology to

identify mobile-device users that are within certain location of a

business

Tailored messages and

promotions

Deep understating of

customers, their needs, wants and patterns in behaviour

Ability to interact with millions of

mobile phones

Comarch Beacons

• Piece of hardware broadcasting radio signals

• The goal is to understand how people behave and engage with products in stores

• Data form the beacons can be used to improve customer experience, bring new revenue streams

• Offers tailored to customers profiles, current location and shopping preferences

CREATE ENVIRONMENT FOR CUSTOMER INTERACTION

3. Vacuumcleaner

2. Sport video

camera

1. Smartphones

4. Coffeemaker

5. CD radio

Smart Entertainment

• Enagemant

• Urban games

• Community

• Competition

• Real-time information

• Discovery

• Fun

SMART ENTERTAINMENT – OUTDOOR APPROACH

- GUIDE ME to the best places & services

- PROVIDE ME INFORMATION about a

monument in front of me

- HAVE FUN (specific games for tourists,

e.g. follow most interesting places)

SMART ENTERTAINMENT – INDOOR APPROACH

- GUIDE ME

- FIND INFORMATION ABOUT AN

OBJECT/PLACE/MONUMENT

• Software platform integrates

services for the audience,

enriches the experience of

presence in the stadium

• Solution allows gather

information about spectators,

analysis data and distribute

various type of messages

and notifications to

application users

Smart Stadium

• Proximity marketing

• Real-time interaction

during event

• Integration with a loyalty

program

• Gamification

• Seat map, coupons, offers

from mechants and official

store

• Business Intelligence

• Mobile payment

Smart Stadium

Functionality

• Modern and innovative solution

for operate and manage indoor

& outdoor parking lots.

• Smart Parking analyse, collect

and deliver occupied/vacancy

parking spacesfor all kinds of

parking.

• Thanks to advanced intelligent

video analytics algorithms

system also allow to detect

spaces in parking lots zones

without clearly marked parking

bays.

Smart Parking

• Free spaces indication

• Space reservation

• Navigate to the location

• Standard parking, VIP area

• Learning/adaptive system

• Different type of sensors: a

video camera, an

electromagnetic sensor,

infrared, photocell or ultrasound

• Plate recognition

• Parking fees payment

Smart Parking

Funcionality