smart home channel strategies and business models · 2015-01-08 · smart home channel strategies...

© PARKS ASSOCIATES

Smart Home Channel Strategies and Business Models

1

.com | [email protected] | @CONN_Summit #CONNSummit15 | © PARKS ASSOCIATES 2

Brian Seemann President Resolution Products, Inc.

Curt Schacker VP and Managing Director, Connected Products EVRYTHNG

Marcus Scheiber CEO & Co-Founder ROC-Connect, Inc.

Steve Shapiro Vice President, Industry Relations ADT


Kevin Petersen President AT&T Digital Life

MODERATOR—Tom Kerber, Director of Research – Home Controls & Energy, Parks Associates

Christopher Williams Sr. Director Product Strategy and Development Time Warner Cable


Barriers to Smart Home System Adoption - Awareness

62% 62% 72% 69%

10% 11% 8% 9%

80%

70%

60%

50%

40%

30%

20%

10%

0%

10%

20%

Smart home services Smart home products Where to buy smart home services

Where to buy smart home products

Very familiar (Rating 6-7) Not familiar (Rating 1-3)

% o

f Res

pond

ents

Source: American Broadband Households and Their Technologies Q2 2014 N=10,000 broadband households, ±0.98% © 2014 Parks Associates

Smart Home Familiarity (Q2/14)

3


Barriers to Adoption - Interoperability

51%

58% 60%

0%

10%

20%

30%

40%

50%

60%

70%

1st device purchased (n=736, ±3.61%)

2nd device purchased (n=573, ±4.09%)

3rd device purchased (n=520, ±4.3%)

% R

epor

ting

"Ver

y Im

port

ant"

(R

atin

g 6/

7 w

ith 7

="Ex

trem

ely

Impo

rtan

t")

Source: American Broadband Households and Their Technologies Q2 2014 N=10,000 broadband households, ±0.98% © 2014 Parks Associates

Importance of Interoperability (Q2/14)

4


Two Paths to Market

5

Products Systems

5


Two Paths to Market

6 6

58% 58% 52% 48% 50% 46% 48% 42% 42% 39% 36% 37% 32%

9% 8% 9% 11% 9% 10% 7% 12% 10% 12% 10% 8% 13%

32% 34% 39% 41% 41% 44% 45% 47% 48% 49% 54% 55% 55%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

100%

Door

lock

s

Secu

rity

cam

era

Com

bina

tion

sens

or

Wat

er le

ak d

etec

tors

Carb

on m

onox

ide

dete

ctor

s

Smok

e de

tect

ors

Door

bel

ls

Ligh

ts

Gar

age

door

ope

ners

Out

let/

plug

Prog

ram

mab

le th

erm

osta

t

Blin

ds o

r dra

pes

Pow

er st

rip

...stand alone devices, not part of any system

...part of a home control system that controls multiple devices

...part of a home security system

% o

f Ow

ners

Smart Home Devices as System or Stand Alone (Q2/14)

Source: American Broadband Households and Their Technologies Q2 2014 | N=10,000 broadband households, ±0.98% | © 2014 Parks Associates

© PARKS ASSOCIATES 7

SPEAKER

Kevin Petersen President

AT&T Digital Life

@ATT

Growing the Smart Home and Beyond

AT&T Digital Life

© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 8

118M 82M+

3000+

Retail distribution points

Households in Digital Life footprint

AT&T US Wireless Subscribers

$115B Global smart

home market* • Transform the End to End Experience

• Integrate security and automation capabilities

• Utilize AT&T Core Strengths

• Open Platform with countless possibilities

* Sources: Strategy Analytics, 2014, Parks Associates, 2013


SPEAKER

Curt Schacker VP and Managing Director, Connected Products

EVRYTHNG

@EVRYTHNG

@Evrythng © EVRYTHNG Limited | 2015

IoT Smart Products Platform

What smart homes can learn from a can of Coke

COOKING INSTRUCTIONS SENT TO THE MICROWAVE

NEXT SCAN UNLOCKS GAME

LEVEL 5

HOW FAR I’VE TRAVELLED,

WHAT I’M MADE OF…

AVG TEMP FOR ALL ROOMS CHECKED – RPM DOWN

SMARTER APPLIANCES

CONNECTED SERVICES

PERSONALIZED REWARDS

PRODUCT TRACKING

REAL-TIME RULES

HEY FRIDGE, ORDER MORE

CREAM FOR THIS RECIPIE

Value Proposition | Ecosystem | Business Model


SPEAKER

Marcus Scheiber CEO & Co-Founder

ROC-Connect, Inc.


SPEAKER

Brian Seemann President

Resolution Products, Inc.

@Resolution_Tech

Convergence in the Smart Home Why Resolution is in the Game….

Professional Security IoT Automation

Proven Recurring Revenue Model Struggling to Monetize

Hardened Security “Soft” Security

Struggling to Expand Mkt Consumers Energized

User Interfaces – Static & Dated User Interfaces – Evolving

Established, Proven Wireless Wireless Standard Shakeout

Innumerable Products Uncertain Relevance

Proven Relevance


SPEAKER


@stevenshapiro @ADTstaysafe

ADT

The ADT Smart Home = The Safe Home

Delivers professionally installed and monitored security Answers approximately 19M alarms each year Offers home automation and control with ADT Pulse interactiv

services with security at the core, providing flexibility for remo System arm / disarm Lighting and appliance control Door lock and garage door control Custom notifications and scheduled events Temperature and energy monitoring Video monitoring and video clips

Holds strategic partnerships with companies such as McAfee, Life360 and IFTTT for enhanced solutions and service

Customer Network of Nearly 7 Million, including more than 1 Million ADT Pulse Customer

“With more than one million ADT Pulse interactive security customers, we believe that the smartest smart homes must also be safe. Simply put, our view is that safety and security is something that you

should not compromise on.” Arthur Orduña, senior vice president and chief innovation officer for ADT

Steve Shapiro VP of Industry Relations January 6, 2015


SPEAKER

Christopher Williams Sr. Director Product Strategy and Development

Time Warner Cable

@twc


Brian Seemann President Resolution Products, Inc.

Curt Schacker VP and Managing Director, Connected Products EVRYTHNG

Marcus Scheiber CEO & Co-Founder ROC-Connect, Inc.



Kevin Petersen President AT&T Digital Life

MODERATOR—Tom Kerber, Director of Research – Home Controls & Energy, Parks Associates

Christopher Williams Sr. Director Product Strategy and Development Time Warner Cable

© PARKS ASSOCIATES

THANK YOU FOR MORE INFORMATION:

Tom Kerber Director, Research, Home Controls & Energy [email protected] @TomAKerber @ParksAssociates

smart home channel strategies and business models · 2015-01-08 · smart home channel strategies...

Documents