SmartDriver Technology Presentation March 2011

Will they come back?

Is first oil change for free enough?

Will they open our mail?

SmartDriver and You…

•  A leading edge technology that literally tethers the dealer to the customer 24/7

•  SmartDriver will give you a distinct marketing advantage over your competition, because this technology simply has not been available to automobile dealers until now.

•  As a retention tool, Smartdriver puts you the dealer, in the drivers seat and ‘in control’ of your customer like never before.

SmartDriver and You…

•  A state of the art cutting edge technology that literally tethers the dealer to the customer 24/7

•  A SmartDriver dealer has access to the on board diagnostic (OBD) data as as it happens in ‘real-time’ regardless of where your customer is located.

•  A SmartDriver dealer can reach out and touch their customer with timely relevant specials based on ‘real-time’ miles and customer needs.

•  A SmartDriver dealer knows when their customer as an alert or a warning light the minute it happens, allowing them to market their customer based on the customers individual needs in a timely manner.

What is SmartDriver?

•  An On-Board vehicle diagnostics technology that analyzes and communicates OBD, GPS and Accelerometer data to a centralized database

•  SmartDriver uses a patented data stream mining algorithm to perform real time data analysis

•  Real time data is streamed via an integrated cellular modem to a server where the data can be viewed by the dealership and the end user (dealership customer) –  On chip data analysis keeps data network bandwidth and

cost to a minimum

What is SmartDriver?

•  SmartDriver was developed through grants from the US Military and Government

•  Fleet companies are using SmartDriver to manage their fleets and driver behavior/activity

•  SmartDriver has two sides to its award winning* technology –  Dealership web portal, functionality and reporting –  Customer web portal, functionality and reporting *Frost & Sullivan Enabling Technology Award Winner 2010

Now Available to Progressive Automotive Dealers

What data does SmartDriver provide?

•  Complete Engine Control Module (ECM) data set

•  Real time diagnostics and predictive vehicle health alerts

•  Emissions monitoring •  GPS based location •  Accelerometer High-G events

All the Service & Maintenance Data At Your Finger Tips!

SmartDriver Dealership Benefits

•  Personalize service offering based on actual vehicle data, not guesswork –  Real time mileage –  Real time vehicle alerts/warnings

•  Your customers are literally “tethered” to the dealership, ensuring buyers become long term clients

•  Just in time marketing…the exact service at exactly the right

time…never annoying service reminders or ineffective direct mail programs

•  Proactive diagnostic services, you are calling the customer with diagnostic information as soon as it happens

SmartDriver Dealership Benefits •  Increased service revenue

–  More service ups –  Additional parts and labor sales per repair order

•  Increased Customer Retention and Owner Loyalty –  Be the first to help when your customer in case of an accident –  Proactive vehicle diagnostic program –  Additional car sales from loyal customers

•  Savings –  Service reminders, direct mail programs, flyer, newspaper adds that

only generate 2% to 3% returns

SmartDriver Dealership Dashboard

SmartDriver Car Owner Benefits

•  Power to the People! Owners now have access to the information to make informed service decisions –  Takes the guess work out of vehicle maintenance

•  Predictive vehicle health warnings helps you make repairs before they become costly

•  Service and recall notices from the dealer •  Owners can now budget and plan for service

•  Fuel savings calculator –  Optimize fuel economy via good driving habits

•  Teenage driver alerts –  Monitor driving behavior –  Monitor teen location with Geo Fencing

•  GPS enabled vehicle theft recovery •  Real time accident alerts via on board accelerometer

SmartDriver Features •  Car Owner

–  Diagnostic Alerts –  Predictive Vehicle Health Warnings –  Health Monitoring Reports –  Emissions Monitoring –  Recall Notices –  Maintenance Reminders –  Fuel Savings Calculator –  Low Battery Alerts –  GPS for Parental Controls –  GPS for Theft Protection

•  Dealer –  Real-time diagnostics – Proactively approach clients –  Maintenance Reminders – Based on actual mileage –  Targeted Marketing –  High-G Event Reporting – roadside assistance

SmartDriver Dealership Customer Dashboard

ROI Calculator

*% *AverageImprovement $ / R. O.

15% $250

*Increased *Parts / *Average Additional Additional Labor Hours Labor Ratio Effective Labor Rate Labor Sales Parts Sales

0.25 0.8 $85 $19,869 $15,895

*Factory and or Dealer Direct Mail Programs*Service Reminder Programs*The Flyer and or Community Papers *Newspapers and Magazines $100 $1,200

Total Savings $21,600

$600 $7,200$1,000 $12,000$100 $1,200

$19,670 $236,041

Total Additional Gross Profit $467,453

Service and Parts Marketing Savings Monthly Yearly

Parts and Labor Gross Yearly

Increased Repair Order CountAdditional Additional Monthly

Parts and Labor Sales Parts and Labor Gross Yearly$35,063 $19,284 $231,413

Increased Repair Order SalesAdditional Monthly

*Double click the yellow square to see your profit grow!

SmartDriver In Review

•  Award winning technology gives the dealer and owner access to the all the vehicle data

•  Connect with customers in real time •  Customer retention on steroids – the dealer is

literally tethered to every car you sell •  100% Customer privacy protected

Questions?

Backup

SmartDriver Technical Feature Details •  Vehicle Details

–  Odometer/Distance driven –  Ignition status

•  Fuel Efficiency –  Current average fuel economy –  Fuel economy history, trend analysis, and significant change detection –  Total fuel consumed during defined period –  Fuel Savings Calculator:

•  Quantify effects of speeding, acceleration and idling on fuel economy with predictive modeling •  Quantify effects of fuel sub-system parameters on fuel economy by predictive modeling

–  Identify fuel rich and lean vehicles –  Benchmark fuel systems for depreciation analysis and maintenance –  Policy-based fuel efficiency monitoring and alert generation –  Fuel tank level analytics for detecting fuel tank fill-ups and fuel-thefts

•  Health Monitoring using Predictive Data Mining –  Vehicle Health scoring and reporting –  Fault-codes provide diagnostic information with high confidence –  Warnings generated by proprietary library of advanced health tests running onboard –  Detecting vehicle problems affecting fuel economy –  Battery health –  Engine misfire detection –  ABS lamp status –  Coolant temperature monitoring

SmartDriver Technical Feature Details •  Maintenance Information

–  Recall alerts –  Cost of maintenance per miles analysis –  Cost-saving tools for optimizing maintenance

•  Driver Behavior Analysis –  Driver performance scoring based on accelerometer, OBD, GPS and contextual data –  Company policy-based alerts based on driver behavior –  Percent of time spent idling –  Total drive time –  Distance traveled by each driver –  PTO usage reporting –  Seat-belt usage –  Hours of service (USTRC compliant) –  High acceleration event detection:

•  Sharp turn monitoring •  High speed tailgating detection

–  Speed limit violation detection

•  Emissions Analysis –  Smog/Emission check –  MIL Light status –  Check emissions sub-system:

•  Active emissions codes •  A?C system refrigerant •  Heated catalyst •  EGR system •  Evaporative System •  Fuel System •  Oxygen sensor heater •  Secondary air system •  Emissions status

–  EPA Smartway greenhouse emissions scoring –  Nox, CO2, CO, HC monitoring