Smart Connected Hotel Vision Deck

We Turn Your Business Into Smart ➠ Connected ➠ Agile

Presented by Ng Yee Jie (EJ)

Sca

leS

cap

e

It was a nightmare for Mr Ng.

Massive fire burned down Mr Ng’s three

storey shop lots. His 32 years of business was

being destroyed in front of his very own eyes.

“Every cloud has a silver lining.”

After the setback, Mr Ng was determined to

make a comeback. This time he wanted to

venture into hospitality business. He decided

to rebuild the shops into a boutique hotel

given that the vicinity is near to the city.

Starting a new hotel business is ain't easy.

It takes rigorous planning

and diligent

execution.

A New Hotel Project Lifecycle

“Hotels are a specialist asset class requiring active and focused oversight. Hotels are dynamic income producing assets that if bought, developed, operated and disposed of at the appropriate time would yield superior returns.”

How many IT systems do you need to operate a hotel ?

Property Management Systems

PBX Phone Systems

Hotel Operation

Management SYSTEMS

Reservation and Booking Systems

Housekeeping

laundry

Engineering

CONCIERGE

RECOVERY

Integrated systems enhance the flow of information, but...

they do not entirely solve the underlying business pains.

15%29%

spent on utilities

spent on labor

THE EXPENSES

THE CHALLENGES

Lengthy check-in process

Lack of qualified service staff

Abuse & waste of electricity

Low productivity of R&F staff

Problem

SCAle with the mission of _

Lower Costs

Increase Revenue

Delight Customers

SMART

CONNECTED

AGILE

take advantage

of new

technologies

Streamlining Operation

Reducing Overhead Expenses

Enabling Upselling and Cross-selling

Solution

SMART AGILECONNECTED

● Enterprise-grade● Secure, scalable and

interoperable

➠ ➠

SCAle

Digi

tal

Plat

form

SMART AGILECONNECTED➠ ➠

SCAle

Digi

tal

Plat

form TAR

ADRRevParAORGOP PARMPIARIRGIMCPBSentiment scoreDRRWebsite conversion rateSegmentationTrevPar

Strategizing

Perceiving

Testing

Implementing

Arrive Actions Depart

Arrive at Hotel

CustomerAction

Hotel Front-of-House Action

Check-inGo to room

Eat & Drink

WorkSleepEntertain-

ment & Recreation

Transport Clean Check-OutDepart Hotel

Greet & Take Bags

Process Registration

Take Luggage to

Room

Registration System

Deliver Luggage

Take Food

Order

Prepare Food

Deliver Food

Clean Room

Deliver Laundry

Arrange Tray

Pick up Laundry

Clean Clothes

Process Check out

Registration System

F & B Sales

Hotel Back-of-House Action

Business Support Processes

Top-Up Mini Bar

Mini Bar Sales

Laundry Sales

House-keeping

Room Service

Smart Room ControlE-Check-In & Check-Out

Fresh Linen

Delivery

Linen Delivery in Pantry

Service Blueprint

Energy Saving Control

Out of Hotel

SoLoMo AppInnovative Use Cases

Source: STB and Booking.com (Priceline Group)

China (46,481)

YoY growth of new establishments worldwide

Less than 150 properties under

management

Medium to high service focus

Brand New and To-Be-Renovated Hotels

3.2%3.3% Singapore 2.9% Malaysia

2.1% Indonesia 1.7% Thailand

TAM SAM Target Market

Market Size

Our Business Model

Bargaining Power with Smart Devices Suppliers

Product Differentiation● Customization● Performance● Quality● Durability● Reliability

Reputation for product leadership

More Hotels Onboard

Outcome-based pricing model

for platform useLower Capital

Outlay for Hotels Economies of Scale

Reduce Operating

Cost for Hotel

Maximize Profitability

for Hotel

Focused Product Mix with Proven

ROI

Reinvest in our future offerings

Word-of-Mouth Marketing

Our Go-To-Market Planidentify and sell to Earlyvangelists

has a problem

they aware they have a problem

has been actively looking for a solution

has put together a solution out of piece parts

has a budget

narrow niche to those who share a common significant pain and tailor a “painkiller” for that niche,

a complete solution is ready and proof that it works and delivers the promised benefits

core

scale

System Integrators

Direct Sales Force

Value Added Resellers

Selecting the best of breed solution for Smart Connected Hotel is insane.

There are

144+ Connected Devices, 20+ Smart Hubs, 11+ IoT Platforms.

Every successful business performs the balancing act.

With SCAle we strive to help hoteliers in designing a balance between profitability and marketability

create a winning data-driven strategy

make customers fall in love with your hospitality

Thank YouFeel free to reach me at 23@yeejie.ng

or Connect with me at http://yeejie.ng

YEE JIE NG (EJ)The Visionary➔ 10 years of experience in technology space with 5 years of experience in product management. ➔ Commercialized new service robotics business at a Japanese MNC.➔ Built smart home and connected health showcases at a Government’s lab.➔ EJ hold product development and business planning responsibilities in his full time employment.