SMART CITIZEN RESPONSIBILITYNEXT GEN CORPORATE SOCIAL RESPONSIBILITY?

Sridhar Chimalakonda

@ChimalakondaSriFUSION OF CSR+ AND CONSULTING

AGENDA

Why? – Motivation & Concerns

Corporate Social Responsibility

Generations & Challenges of CSR

Consulting for CSR?

Future Directions

MOTIVATION - SEVERAL CRITICAL CONCERNS HTTP://BIT.LY/18PTC78

842 million people

in the world do not

have enough to eat

Almost half the world i.e., over

three billion people live on less

than $2.50 a day

22,000 children die

each day due to

poverty

A GRAND CHALLENGE

ANOTHER GRAND CHALLENGE

TRADITIONAL CSR - GIVE BACK

GENERATIONS OF CSR

MAJOR CSR CHALLENGES

Traditional CSR Challenges Emerging CSR challenges

•Lack of community involvement

•Lack of local build capacity growth

•Issues of transparency

•Visibility factor

•Non-availability of Non-Government

Organizations

•Narrow observation about CSR activity

•Non-Availability of Clear CSR

Guidelines

•Lack of consensus on implementing CSR

Issues

•What’s the right CSR for me? -

Strategy

• Organizational Challenges

• Lack of Buy-In from Senior

Management and Employees

• Identification of Relevant Social

Challenges

•Transforming Social Challenges to

Business Opportunities

•Lack of Evaluation Metrics

• Stakeholder Engagement

•Lack of Trust, Long Term Commitment

and Risk Management

FOR 2%, ₹10,054 CRORES BY 2015 IN INDIA

http://www.financialexpress.com/news/top-cos-to-shell-out-rs-10k-cr-

for-csr--ongc-reliance-industries-big-spenders/1231600

A VISION FOR RESPONSIBILITY IN 2006

Can we motivate

companies to spend 20%

instead of 2% for CSR

initiatives?

CSR ALONE IS NOT

ENOUGH ANYMORE!

SOME GOOD DIRECTIONS

Traditional CSR

Strategic /Sustainable CSR

Creating Shared Value

Inclusive Business

Social Enterpris

e?

Smart Citizen Responsibility -Next Generation

CSR

SMART CITIZEN RESPONSIBILITY

Every citizen/organization has some strengths and can do something for society – Let’s exploit itA doctor can serve few people for free and few for less fees

An engineer can design architecture for poor people for less fees

An organization whose business is mineral water can provide mineral water for slum people

…..

CSR SHOULD BE INTEGRAL PART OF BUSINESS AND

ORGANIZATION

CSR SHOULD BECOME PRIMARY CITIZEN

CONSULTING CAN HELP

CSR Strategy Consulting

Social Impact Assessment

Risk Assessment

Supply Chain Support

Branding

Stakeholders’ Engagement

Policy making

CONSULTING TOOLS

Knowledge Management in CSR

SWOT Analysis for CSR

Strategic Management for CSR

….

FUTURE DIRECTIONS

Adapting and customizing existing consulting frameworks for addressing challenges in CSR

Designing novel consulting frameworks to further strengthen and improve the benefits of CSR

Identifying the role and potential of consulting to address challenges of specific CSR domains like education, healthcare, microfinance and so on

ACKNOWLEDGEMENTS

Original Credits: “A VISION TOWARDS ADDRESSING SOCIETAL CHALLENGES, FUSION OF CORPORATE SOCIAL RESPONSIBILITY AND CONSULTING”, Sridhar Chimalakonda, 2006

Thanks to Jyothirmayi Chimalakonda, who has experimented with this idea during her Masters Thesis under my supervision

Thanks to Sai Gollapudi for his valuable suggestions

Thanks to Prof. Michael Porter for his valuable feedback through Stacy R. Neal

The Entire Developing World and Society

Original creators of images in this presentation

5/26/2014 19

Join Me!!! - Bridge the gap between the

three worlds @ enthusiastic2learn@gmail.com

http://about.me/ChimalakondaSri19