small town rules by @beckymccray
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TRANSCRIPT
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Becky McCray
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Everything GIGANTIC is about to get smaller or die
(CC) by Cote
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Community-oriented retail
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Brands are catching on
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A new ruralism is taking over our cities
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It’s just like a small town
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I. The New Economy
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Plan for Zero
Rule 1:
@BeckyMcCray
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5 years of ups and downs
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Plan ahead for fuel costs
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Spend Brainpower Before Dollars
Rule 2:
@BeckyMcCray
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Be creatively frugal
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Use creative financing
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Multiply Your Lines of Income
Rule 3:
@BeckyMcCray
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(PD) USDA-NRCS
Plant multiple crops
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It’s not just farms…
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#SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4.
5.
6.
7.
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II. The New Technology
(CC) Citrix Online
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Work Anywhere, Anywhen
Rule 4:
@BeckyMcCray
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(CC) by mezzoblue
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Learn customer-driven communication
Rule 5:
@BeckyMcCray
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Customers drive communications
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#SmallTownRules
1.
2.
3.
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6.
7.
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III. The New Society
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Be Proud of Being Small
Rule 6:
@BeckyMcCray
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Stay small while building big
(CC) By GORE-TEX
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Be Local
Rule 7:
@BeckyMcCray
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Shiner is small town
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Atlanta’s hometown airline
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National brand, local ties
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#SmallTownRules
1.
2.
3.
4.
5.
6. Be Proud of Being Small
7. Be Local
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(CC) JimmyWayne
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#SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6. Be Proud of Being Small
7. Be Local
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Micropolitan: A Local, Living Economy
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Locally-owned small businesses are our future
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www.BeckyMcCray.com/connect