sm tulsa small town rules compressed
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@BeckyMcCray
Small Town Rules
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@beckymccray
@smalltownrules
#SMTulsa
Barry Moltz
Becky McCray
Remember when …
For small towns, this is not news
Wrong assumptions contributed to the Dust Bowl
We learned to question assumptions
It’s just like a small town
I. The Economy changed
One small town got caught
Plan for Zero
Rule 1:
Take a long term perspective
Survive 5 years of ups and downs
Plan ahead for fuel costs
Spend Brainpower Before Dollars
Rule 2:
Be frugal Use creative financing
Spend your creativity first
Multiply Your Lines of Income
Rule 3:
Diversify to reduce risk
Plant multiple crops
Build multiple brands
II. Technology changed
Containerized shipping smashed geographic advantage
Work Anywhere, Anywhen
Rule 4:
Rethink geography
Use technology to defeat distance Try rural sourcing
Learn customer-driven communication
Rule 5:
Communication with customers is 2-way
Use a variety of methods
Because customers do, too
III. Society is changing
The local movement is big
Be Proud of Being Small
Rule 6:
Stay small while building big
Keep small work groups
Hive off separate business units
Be Local
Rule 7:
Hold on to your local culture
Strengthen your local community
Build local engagement
7 Small Town Rules #STRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communications
6. Be Proud of Being Small
7. Be Local
Due out in early April
@BeckyMcCray
www.beckymccray.com
If you want to succeed.
How to act like a small town business
If you want to succeed.How to act like a small town business
If you want to succeed.
How to act like a small town business
Photo Credits
Creative Commons (Flickr) and
Public Domain photos:
5: Bull Market: (CC) James & Vilija
8: Dust Bowl: (PD) Dorothea Lange
11: Foreclosure: (CC) TaberAndrew
12: Cornelia: (CC) JimmyWayne
18: Multiple crops: (PD) USDA-NRCS
19: Workshifting: (CC) Citrix Online
Thank you!
Becky McCray:3: Chicago and Hopeton
7: Alva, Okla.
9: Wheat field
10: Oklahoma City Rooftop
14: Harvest, Southwest Logo
16: Wine Shelves
20: Intermodals
25: Local Proud
26: Buy Fresh
33: Watermelon Feed
34: Boy on Rooftop
35: Parade
Due out in early April
@BeckyMcCray
www.beckymccray.com