small districts doing big things - school...
TRANSCRIPT
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Small Districts Doing
Big ThingsKern Halls BS, BM
Ingenious Culinary ConceptsIda Daniels, M.Ed., FNS DirectorHamilton County Schools, Florida
Laura Lynn, Ed.S, SNS School Nutrition DirectorBrantley County Schools
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
PROFESSIONAL STANDARDS CODE
• This session provides one (1) CEU– Key Area: Communications & Marketing – 4110– Key Topic: Small Districts Doing Big Things
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
CONTACT INFORMATION
• Kern Halls BS, BM -Chief Innovator for Ingenious Culinary Concepts• FacebookIngenious Culinary Concepts @ingeniouscc
• Blog – www.ingeniouscc.com
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
BACKGROUND…then.
United States Navy
Culinary Specialist
Walt Disney World
Managed $18M in sales
Orange County Public Schools
Senior Manager
Marketing, special projects
Managed 23 High Schools
18 of 19 schools in Red
22 of 23 in Black
Increased HS participation by 46% in three years
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
BACKGROUND…now.
PractitionersAwarding winning track recording for increasing participationSupport districts around the nation Core Services: Professional Development & Capacity Building (district support visits/coaching) Our work: Centers on student needs & feedback
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
NON-EVALUATIVE2day visit (side-by-side coaching)
Identifies trends and patterns for district-wide supportTargets opportunities for increased participation FOCUS: cafeteria atmosphere, operations, menu and food qualityConducts student-centered focus groupsComprehensive report with a range of practical
strategies/suggestions for district-wide improvementDirectors appreciate a “Fresh Set of Eyes.”
Capacity Building
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Advantages of Being Small
• There are some great benefits to being a smaller district that
offers fabulous advantages compared to their bigger neighbors.
• These aren’t always obvious, but they are highly effective tools
you can use to give yourself a real competitive edge.
• So here, just to remind us all, are great reasons why being a
small business is an amazing thing.
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Advantages of Being Small
Flexibility, Accessibility, Manageability• You can adapt to change quicker.
• Being small allows for closer customer contact.
• Small districts are more manageable.
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Advantages of Being SmallFlexibilityYou are way more flexible and able to make the changes necessary to survive than a big district. Thinking on your feet and responding to events…Speedboat vs. the Titanic – while they are still wondering if they
can steer around that big block of ice, you’ve zoomed past all the obstacles.You can adapt your product, based on customer feedback, much
more easily than larger districts.
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Advantages of Being SmallAccessibility:People (students, parents, the community) crave to be able to connect. You
can connect with your customers in a far more meaningful way than big districts ever can.Being small allows you to easily study who your target customers are and
gives you an enormous advantage. You are better equipped to understand what they want, and know when their tastes are changing so you can quickly tailor your offering to match. Because you’re closer to your customers, you can forge lasting
relationships that create genuine loyalty and keep students coming back.PERSONAL TOUCH
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Advantages of Being SmallManageability :Small districts, by nature of their smallness, are better positioned
to detect and help high needs students, and to address conflict.There is usually less red tape and fewer (local/district specific)
regulations.Record keeping and reporting tasks are less complicated and
time consuming. Bureaucratic layering is at a minimum.When adults know virtually all students in a school community by
name, it fosters an overall culture of belonging, accountability, and support.
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Hamilton County School District• Our Story– Hamilton County Demographics– Focus and Goal– Benefits of CEP– Successes
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Hamilton County Demographics• Located in Rural North Florida• High Poverty Rate• 100% Community Eligibility Provision (CEP)• Two Schools (Consolidation of Three Elementary Schools) – Pk – 6– 7-12 (Combination High School)
• Declining Enrollment (Less than 1700 students)• District Wide Breakfast in the Classroom
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Focus and Goal• Hamilton County Schools Focus– Building relationships with students, families, and
communities to improve student achievement
• Hamilton County Food Nutrition & Wellness Goal– Provide nutritious meals EVERYDAY • Building Strong Bodies and Minds • Leading to a Healthier Lifestyle
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Benefits of Community Eligibility Provision
• Increased Participation – Breakfast– Lunch
• Breakfast in Classroom – Challenge– Success
• Stigma Removed – All Students Receive Reimbursable Meals AT NOT COST
• Increased Fund Balance
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Successes
• District-Owned Membership
• Hamilton High School Cafeteria Makeover
• Staff Uniforms
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Membership• District-Owned Membership– 4th Year as District-Owned • All Food Nutrition Staff are local, state and national members– This includes department – administrative secretary; delivery personnel and
custodian.• Benefits – allows members to earn and retain certification– 98% of eligible staff are certified and maintain yearly– The remaining 2% will become certified in the Fall of 2017– Certified staff receives .64 cents per hour increase
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Membership and Awards• District-Owned Membership– 2017 FSNA Awards• 100% Membership Award
• Central Hamilton Elementary• Hamilton County High• Hamilton School Nutrition District Office• North Hamilton Elementary• South Hamilton Elementary
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Membership and Awards• District-Owned Membership Benefits– 2017 FSNA Awards • .100% Certification Award
• Hamilton County – Central Hamilton Elementary– Hamilton County High– South Hamilton Elementary
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
State Awards• District-Owned Membership Benefits– 2017 FSNA Awards • President’s Award – Gold - Patrick Howell• President’s Award of Excellence - Patrick Howell
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Cafeteria Makeover• Hamilton High School Cafeteria Makeover
– The High School Makeover a 2 Phase Project• Expanded over two Fiscal Years
– Students Referred to the Makeover as “A Restaurant”– Participation Increased– Students Excited to Come into the Cafeteria– Became an “Event Friendly” Facility– Hired Department Custodian
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
High School Makeover• Before (Phase 1 – January 2016)
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
High School Makeover• After (Phase 1 – January 2016)
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High School Makeover• After (Phase 1 – January 2016)
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High School Makeover• After (Phase 1 – January 2016)
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High School Makeover• After (Phase 2 – July 2016)
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High School Makeover• After (Phase 2 – July 2016)
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High School Makeover• After (Phase 2 – July 2016)
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FNS UNIFORMS• Staff Uniforms– The Professional Look
• We are More than “Cafeteria Workers”
• Departmental – not Site based!
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HAMILTON COUNTY SCHOOLS FLORIDA
• Ida Daniels, FNS & Wellness Coordinator– Hamilton County Schools – Florida– 5683 US Highway 129 S, Suite 1– Jasper, FL 325052– [email protected]– (386)792-7805
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Small Districts Doing
Big ThingsBrantley County Schools
Laura Lynn, Ed.S, SNS School Nutrition Director
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Who Are We?• Bedroom Community• 4500+ Students• 7 Schools – 2 Primary, 3 Elementary, 1 Middle and 1 High• 100 % CEP – 1 Group (88% Free) & 1 Individual (68% Free)• Increasing Enrollment
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Numbers Do Not Lie67
%
85%
94%
37%
61% 70
%
64%
87%
98%
91%
72%
84% 91
%
85%
WAYNESV I L L E P R IMARY
ATK IN SON E L EMENTARY
BRANT L E Y CO M IDDL E
BRANT L EY CO H IGH HOBOKEN E L EMENTARY
NAHUNTA PR IMARY / E L EM
SYS T EMWIDE
BRANTLEY CO SY 16‐17
Breakfast Lunch
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High School Challenges
950 Students ‐ 3 Lunch Periods
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Know Your Customers
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Smiling Faces Will Come Back
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Doesn’t Take A Lot
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Make Promotions Fit
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Do A Lot With What You Got
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Celebrate the Little Things
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Think Outside the Walls
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Make a Difference
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Feeding Bodies Feeding Minds
Awarded to BC Summer Lunch Program
1 out of 49 in the Nation recognized by USDA
Positive Impact thru
• High Quality Meals
• Teaching Healthy Habits
• Innovative Ways of Reaching Children
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Feeding Bodies Feeding Minds
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Real Life 101 School Garden
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Learning Application
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Social Media Attention
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Award Winning Project
2016 USDA Georgia and Southeast Region Best Practice
Award
2016 Golden Radish Award WinnerBrantley County Schools 2016‐2017
GADOE School Nutrition Directors
Conference
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The Real Life 101 Garden Continues to Grow!
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RecapBeing a small district, you have really distinctive advantages over larger districts – ones you can use to ensure your operation grows and flourishes. Flexibility: You can react quickly to opportunities.Personal Service: You have a much closer relationship with
customers.Manageable: You can accomplish and attend to tasks with
greater ease.
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Inspirational Tips (for Small Districts)
Tenacity: One thing is crystal clear – you may or may not ultimately make it, but you’re certain to fail if you don’t try and try again.Don’t be afraid to fail: All our business giants had the ability to
see every setback as an opportunity. Every business fails at some point; what counts is how you react.Follow your instincts: Don’t let others sway your decisions.
You’re the only one who can decide what is or isn’t right for you, and you have the power to shape your future.
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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
THANK YOU
Laura Lynn Ed.S, SNS• School Nutrition Director• 2017-18 GSNA PresidentBrantley Co SchoolsNahunta, GA 31553912-462-6109
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Q&A WRAP UP