“trends in the k-12 market” - school...

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

“Trends in the K-12 Market”Kern Halls, Ingenious Culinary ConceptsKelly Schlein, Nutrition Services Director

Dr. Angela Pringle, Superintendent of Schools

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Table of ContentsAgenda

(Presentation Order) Introduction of PresentersExploration: “The NEED” Preface/PrologueExplanation: “The PROCESS” ChaptersExamination: “NEXT STEPS” SequelQ&A


Presenters• Kern Halls, Chief Innovator– Ingenious Culinary Concepts

• Kelly Schlein, Nutrition Services Director– Richmond County School System, (Augusta, GA)

• Dr. Angela Pringle, Superintendent of Schools– Richmond County School System, (Augusta, GA)


Preface/PrologueInitial situation/needs:

Serving lines and dining area looked drab, boring, institutionalized

About 1/3 of students (at each lunch) were standing outside instead of eating inside so they could socialize.

Selected three high schools with the lowest ADP to renovate initially


Preface/PrologueThe start of something

phenomenal… District’s Mission: “Building a world‐class school system through education, collaboration, and innovation.”

Nutrition Services Director: “Devoted to providing quality products and exemplary services to students.”

Met…Ingenious Culinary Concepts (ICC):

Presenters at a state‐level conference Topic: “Student Centered Customer Service”

Sourced ICC for “Capacity Building/Side‐by‐Side Coaching” services

Purpose: Uncover NEEDS & opportunities for improvements


NON-EVALUATIVE2day visit (side-by-side coaching)

Identifies trends and patterns for district-wide supportTargets opportunities for increased participation FOCUS: cafeteria atmosphere, operations, menu and food qualityConducts student-centered focus groupsComprehensive report with a range of practical

strategies/suggestions for district-wide improvementDirectors appreciate a “Fresh Set of Eyes.”

Capacity Building


“The PROCESS”

Chapter 1: “Focus on Students”

Chapter 2: “Focus on Service”

Chapter 3: “Powerful Partnerships”

The report guided our work & ensured a:


Chapter 1: “Focus on Students”Use of CB Focus Group Data

Key findings from Richmond’s initial focus groups…Students wanted to “have a say” in the food offerings Institutional, colorless, outdated dining spaceLong linesPreferred texting (over any of form of communication)

Actions taken…Formed SNChamps from the initial focus group participants Implemented texting (as a student communication resource)Enhanced dining space



SNChampsPurpose: serve as foodservice advocates, change agents and voice of student body.



SNChampsUtilizationParental Involvement


TEXTING: STUDENT COMMUNICATION


Student Taste Tests

Kern

Products included Tests conducted: when, where & how


Student Taste TestsUse of dataNotice of product students chose/rated high (upcoming menu)


REMODEL: “Mimic Retail Quickservice

Establishments”Before & AfterDesignated Senior AreaSchool theme incorporated to designVivid colors, texturesVariety seating


REMODEL: “Mimic Retail Quick-Service

Establishments”


CARTS: “Mimic Retail Quick-Service

Establishments”• Popular concept for theme parks

• Cafeteria was landlocked

• Challenge: access to lunch in a

timely fashion.


CARTS: “Mimic Retail Quick-Service

Establishments”• Served as an additional line

• Participation rose by an additional

156 students on the first day alone.


REMODEL: “Mimic Retail Quick-Service

Establishments”Top Student Comments: “From the mouths of students…” “It doesn't look dull & boring in here anymore. It’s actually

nice.” “When I first saw the cafeteria, I couldn’t believe it was our

school.” ”We didn’t think ya’ll would actually do anything but we are

thankful you did this for us.” “Why did ya’ll wait till my last year to do this stuff? I’m a

senior.”

Thanks in high school graduation speech…


PACKAGING: “Mimic Retail Quick-Service

Establishments”

From…white trays

To…black trays & portable boxes

Rationale: Less institutional feel “Grab & Go” option; prepackaged Box is familiar (from retail)



Climax & ResolutionBuilding and maintaining students’ trust

Changing employee mindset

Staff commitment

Example of student complaint



Training Efforts: Offered “Customer

Service” training to staff (all levels; multiple sessions)

Encouraged managers to model expected behavior for subordinates

Provided “Prompt Cards” to support authentic student interaction



Uniforms: Consistency of dress Professionalism Supports comradery T-Shirts (casual, dress-down days)



Name Badges: The No Named “Lunch-Lady” “Hey Miss.”



Departmental Rebranding: Departmental Logo Increased Social Media Presence



Departmental Rebranding: Redesigned Website

www.richmondcountynutritionservices.com

Before & After



Staff Recognition: Awards Banquet (to emphasize district’s commitment to serving our staff)



Climax & Resolution Khaki or Black pants? Can we take our uniforms home? “I don’t want to wash my uniforms at work with others’

uniforms.” “Who will iron them?” “Yes, per HD hairnets have to be worn with visors.”


Chapter 3:“Powerful Partnerships”

Superintendent's Support:Strategic Plan connection

Wrap Around Services

(to support learning)

Community Support

Student Achievement


Chapter 3:“Powerful Partnerships”

Community Involvement Example(s): Evacuee support efforts

(to include foodservice’s role and the award received)


Richmond County Nutrition Services

Hephzibah HS

34% increase in sales

Westside HS

21% increase in sales

National Publications School nutrition association (SNA) Magazine

Food Management Magazine

Foodservice Director Magazine

Augusta Chronicle

INCREASED SALES IN LESS THAN 45 DAYS


The SequelResults for Our Efforts

Focusing on several key areas that make up the school food experience,Richmond County School Nutrition Services (RCSNS) in Augusta, Ga., has

Richmond County School Nutrition Services

NEWS & TRENDS > K-12 SCHOOLS

Rebranded cafeterias, spif ed-up servingware, dialog cues for staf ,group texts to students, taste tests and more are ways RichmondCounty School Nutrition Services is increasing participation.

Tara Fitzpatrick | Feb 15, 2017


The Sequel

Future initiatives: Continue to renovate, innovate and revitalize our

program Digitally format all onsite review forms and

school site visits A few “Secret Squirrel” projects: Stay

tuned!


VIDEO


Q&A, Wrap-Up and Thank you!

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

PROFESSIONAL STANDARDS CODE• This session provides one (1) CEU– Key Area/Topic: Communications & Marketing – 4000/4100– 4110 STRATEGIC & MARKETING PLANS

Develop strategic plans and marketing plans that reflect program goals and enhance interaction with stakeholders

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