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Small change, big difference: How Do Something Different digital technology moves people towards better ways of living and working Professor Karen Pine @karenpine Slide 2 How technology can bridge the knowing-doing gap Why we must avoid the technology trap aka we dont need no (more) education Three conditions for technology to change behaviour Lets look at: Slide 3 Behaviour change has been dominated by the information deficit model: People lack knowledge about how to live a healthy life So if we educate them about health. They will naturally act in their own best interests. Slide 4 Behaviour change needs to recognise the Knowing-Doing Gap Slide 5 We dont need no (more) education! Slide 6 The fear factor isnt working! Slide 7 We must avoid technology becoming another way of presenting yet more information (in a jazzier, interactive way). The technology trap Technology must be used tackle what people DO - not try and change what they KNOW (they already know it anyway). Changing behaviour Slide 8 Slide 9 At Do Something Different we tackle the Doing part. People try new behaviours They do different things They break unhealthy habits Dos arrive by text or email, interrupting their routines and disrupting their automaticity The Dos are tailored to the individual. Programmes tackle a range of issues, run for 4-6 weeks Slide 10 For the Do-er its a simple process Slide 11 Insert video here Do 4_What happens next To start ON CLICK Slide 12 spots where the person needs to Do Something Different and populates their programme with appropriate Dosdelivered by text and/or email The technology is far from simple Slide 13 Make an effort to do things for others ? Q. How often do you. A. Never/a little . one act of kindness today. E.g. offer to help someone, make a busy person a cuppa or leave a random gift somewhere at home. Technology enables personalisation of programmes Slide 14 Shift Your Butt Day Today don't sit anywhere you would normally sit. Move to a different spot at the dining table or when watching TV. Thats because they help break habits and are fun to do Some Dos are sent to everyone on the programme. All Dos are based on our research and created by the founding Professors behind Do Something Different: Profs Pine & Fletcher. Slide 15 And they rate each Do and leave feedback Do-ers log their progress In their personal Do Zone Do-ers log their progress In their personal Do Zone They record each Do they have completed Technology also enables Do-ers to log and share what they do differently: The Do Zone Slide 16 The Do-Zone Where Do-ers can: see exactly what theyve done go back and revisit any Dos they missed share Slide 17 3 conditions for technology to change behaviour The intervention must be: Giving people things to DO, not things to KNOW. FUN. 1 ACTION-BASED Individually-tailored to tackle the persons habits. Bespoke and relevant. 2. PERSONALISED Disruptive. Delivered when needed, not reliant on the person remembering. 3. TIMELY Slide 18 Measuring change Technology allows us to measure change effectively On a Do Something Different programme Do-ers complete before and after diagnostics More than ever before we can accurately measure the impact of what we do and we see how we are really changing behaviour. Slide 19 @OneDoAtaTime DoSomethingDifferent www.dsd.me