Search Engine Optimization (SEO)

Presentation By

Celina Jonesi

Small Business Seo – KG Tech

Index • Search Engine Optimization (SEO) is the process of

improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. local seo

• SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

• It is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

Search Engine Optimization

• The practice of designing web pages so that they rank as high as possible in search results from search engines.

• SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Goals

• Achieving a high ranking on the search engines

• Increase your return on investment• Improve your competitive edge• Expand customer base and target audience• Growth in site traffic

Search Engine Optimization

SEO PROCESS

• Search Engine Optimization Off Page SEO Services are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back link share very important for Google for generating traffic to the website :Off Page SEO Services Include Blog Submission Article Submission Directory Submission Social Bookmarking Press Release On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text. On Page SEO Services Include Title tag optimization Description tag optimization Keyword tag optimization Image Optimization PDF Optimization

ROADMAP

• OFF-Page Services Blog Submission Blogs are a way to share facts, ideas and opinions directly between people. A blog is an online journal where users post thoughts, comments or news in a chronological format. Updates are often frequent and done on a regular basics. seo india

What Is Possible With SEO

• Relevant and meaningful content plays a vital role in increasing website traffic. - Submitting your blog to selected reputable blog directories will increase its visibility significantly, and will improve its ranking in search engines. - Through blogs you can highlight the services and products offered by your business in the most effective way to your potential customers. - Get quality one way links easily. Blog posting helps to generate one way links of high quality for your website.

Onsite And 0ffsite Optimization

• Off-page Services : Blog Submission Article Submission Directory Submission Social Bookmarking Press Release

• On-page Services: Title tag optimization Description tag optimization Keyword tag optimization Image Optimization PDF Optimization

SEO Process

Onsite Optimization

• On-Page Services On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keywords frequency in the URL, Title, Headings, Hypertext Links and Body text. The following tags are optimized in the web pages: Title tags: Title tags are the words that appear at the very top of your web browser, and they are used by search engine’s as the title of the listing. Description tags: META tags are HTML tags that are used to include information about your web page. Keyword tags: The META Keywords Tag is where you list keywords and keyword phrases that you have targeted for that specific page. Image Optimization: The process of adding keywords in the image name and slicing image and resolution reduction.PDF Optimization: Optimizing PDF files for the Web can significantly shrink their size and boost display speed, saving bandwidth and user frustration

Offsite Optimization

• OFF-Page Services Social Bookmarking Social bookmarking is a way of sharing sites or pages of a website that welcome across with the online community. The ability to save and categorize a personal collection of bookmarks and share them with others, Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. Benefits of Social Bookmarking: - As many times Bookmark saved is better, as this add value to the website’s products because people like it and saved it to use in future. - Social Bookmarking sites help to flow visitors from all over the web.- This system offers the facility to rank a particular resource on the basis of number of times it has been bookmarked by the users

Industry Research – Who gets the clicks?

Organic Clicks vs Paid Clicks

The vast majority of clicks -- roughly 60 percent, go to organic listings seo company in india

10 SEE Tips To Improve SEO Rankings

Consistently add new and relevant content to your website.

Make sure that your URLs contain the keywords for which you are optimizing.

Remove any type of duplicated content from your website. Utilize social sharing buttons on your site. Add your new content to social bookmarking sites such as

Digg and Stumbleupon. Create effective title tags that incorporate your target

keywords. Avoid low quality link sites in favor of sites with higher

page ranking. Improve your On-Page content structure(H1s, bolding,

anchor text). Write for your readers, not just search engine. Conduct a full site audit to determine issues.

Social Media Optimization(SMO)

Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social networks such as Facebook, Twitter and Google+ are the top social networks used in social media optimization.

Here are four key elements for Social SEO success: Social Channels: Social media monitoring will help you decide which

social channels you should start testing and digging into deeper for participation, networking and promotion.

Social Keywords: Good social media monitoring tools analyze tags, comments, anchor text and other forms of text to identify keywords associated with the monitoring topic.

Influentials: A listening program will help identify the influentials within the topics you’re monitoring providing the ability to prioritize who to connect with.

SERPs: Social media monitoring tools don’t track search engine results pages and that’s why you should. it’s important to monitor search results for key terms relevant to your business and identify what social sources are being included.

SEO Company in India- KG Tech

• KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines and social medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, of course with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project. For More Information visit: small business seo call us: +917845920090 , +914424350693

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