Presentation by Anna Koch

SEO Company in India- KG Tech

•The main reason to apply search engine optimization

techniques is to increase your web sites traffic by

obtaining higher rankings in search engines for keyword

searches related to your web site.

•The idea is that with increased traffic, you will have

increased sales. Search Engine optimization is a

technique that helps in increasing the visibility of your

blog or website in Search Engine Results pages( SERP).

What is Search Engine optimization?

•This can be achieved through natural or unpaid link search results.

Search Engine optimization (SEO) ensures that your site is found on

Search engines by people who need the services and information you

offer on your site.SEO helps to bring your site higher and faster in

Search engine results page.

• If you still don’t engage in SEO I bet you are losing a great deal of

organic traffic. In this article am sharing with you some Benefits or

Reasons Why you should engage in Search Engine Optimization.

You need local seo services if you fall under any of these below

categories:

•Every day, the search engines and directories average 300-500

million searches (multiple sources)

• In a recent Forrester Research report, 81% of consumers on the Internet find products or services by using search engines.

• Unfortunately, only 7% of all web sites are visible by the search engines according to a recent statmarket.com study as most web sites

are not properly optimized.• Search Engine Optimization (SEO) is the method by which web pages receive a high page rank in search

engines (SEs).

• SEO is the act of modifying a website to increase its ranking in the listings of SEs.

SEO Basic Facts

•You wanted to promote your personal website on small business seo

•You want Google to show your website at the very 1st place when

people enter your name or business name

Over All Benefits

After SEO, your seo india company gets the ability to:

•Drive high quality customers to your website.

• Increase sales leads from customers looking for your

products and services.

• Build your brand online by communicating marketing

messages to your target audience.

• Increase your profile against your competitors.

• Target a global audience via international search engines.

• Cost-effective advertising. • Be accountable with ROI tracking.

Why Local search engine optimization?

•It will bring local peoples

• Local SEO Services helps you to dominate your

local market

•It gives you advantage over your competitors for low

competition

•Cost effective with best ROI.

•Increasing your local business or brand awareness.

What is organic search engine optimization?

Search Engine Optimization is a process to establish your websites visibility on popular search engines and also to improve quality traffic using organic, we follow certain methodologies to improve the search engine friendliness of your website. So, once you approach us, we do a pre-analysis report to let you be aware of the current state of your website.

How Do Search Engines Work?

Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in

their database

Search engines indexes the content (text, code) in these documents by

adding it to their databases and then periodically updates this content.

Search engines search their own databases when a user enters in a

search to find related documents (not searching web pages in real-

time)

Search engines rank the resulting documents using an algorithm

(mathematical formula) by assigning various weights and ranking

factors

PPC(Pay Per Click) is an advertising method where an advertiser

will be charged only when their ad is clicked. PPC or CPC(Cost

Per Click) seo company in india is a famous advertisement method

as it allows the advertiser to reach the highly targeted narrowed

down audience and so only their targeted audience will see the ads

WHAT IS PPC ADVERTISING?

DIFFERENCE BETWEEN SEO & PPC ADS

SEO is an organic advertising method. That is, we do not pay Google to rank our website at the top, rather we optimize our website according to the terms and policies of Google and let them see our website as a quality one and so our website will be shown whenever people search our keywords.

PPC is all about paying Google for every click their user makes or for every 1000 views for our ad. But the result in PPC will be immediate and one do not have to wait for Google to review the site completely, although Google will review their ads and related page and website to ensure it’s not in their banned list of categories.

SOCIAL MEDIA OPTIMIZATION

Social media optimization has a positive impact on your rankings as

it boosts your rankings by getting high quality links to your site. Such

links being natural and organic, search engines loves them too.

Social media optimization is a natural extension of SEO. Search

engine optimization helps you market your site through search

engines while SMO strengthens your brand image across the high

traffic social media platforms on the internet.

Basic Tips & Optimization Techniques

Research keywords related to your business

Identify competitors, utilize benchmarking techniques and identify

level of competition

Utilize descriptive title tags for each page

Ensure that your text is HTML-text and not image text

Use text links when ever possible

Use appropriate keywords in your content and internal hyperlinks

(don’t overdo!) Obtain inbound links from related websites

Monitor your search engine rankings and more importantly your

website traffic statistics and sales/leads produced

Educate yourself about search engine marketing

Social Media Optimization (SMO)When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product or services .

Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility.

Why organic Search Engine Optimization?

SEO Analysis : SEO Analysis is a report on the influence of your

blog or website on major search engines like Google, Yahoo and

Bing. This analysis gives a complete picture of your websites

standing in the Internet world.

In this, we do several researches to provide a detailed report on what

needs to be done to improve your websites visibility on search

engines.

Keyword Analysis : Keyword Analysis is done to increase

conversations and find new markets. It is an essential process which

comes under search engine optimization. At this stage, we do

analyze the keywords used on your website and depending on your

target reach and services, we use freeze on certain relevant

keywords and use them throughout the website

On Page Optimization

Getting a targeted visitor for a web page is not easy. On-page optimization is one of the important steps followed to increase the SEO friendliness of page. A page without on-page optimization has little possibility of gaining good ranks on search engines.

Link Building Link Building is one of the key aspects of SEO. The process is done to get quality back links relevant to the services offered by the website. We ensure to bring more valuable back links that are relevant to the content of the website.

Services offered by SEO Company in India- KG Tech

KG Tech(the registered SEO company in India), which started as a

freelancing services to help retailers sell products online in 2008, has

grown into a complete digital branding services providing solutions on

SEO, SEM, SMO & related business requirements. It was not a plan,

but consistent growth of search engines and social medias, launch of

new marketing platforms every year or two, shift of customer base to

online and growing demands of businesses to create a reputable brand

online has all brought us to where we are today, ofcourse with our

efforts and the trust that our customers have on us. We are extremely

client-friendly company working on customized solutions for every

project. For More Information visit: SEO Company in India call us:

+917845920090 , +914424350693

THANK YOU